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Bio
The platform for mass participation sport. We power the TCS London Marathon, Nike After Dark Tour and the Bank of America Chicago Marathon.
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Recent posts
GAME DAY IN CHICAGO 🏃♀️🏅🇺🇸
What a huge day it was yesterday, congratulations to all the finishers in the heat 🔥 and of course, huge congratulations to the @cem.event team for an incredible event as always!! We’re already counting down until next year…
Want to do something incredible? Apply now for the 2027 draw, link in bio 🔗
12 Oct 2026
LET’S GO CHICAGO!! 🔥🇺🇸
Sam caught up with @_charleshicks before the big day, and threw him some curveballs. Safe to say Charles knocked them out of the park!
Turns out running 1% faster takes 110% of your brain and a daily ‘murder’ of the version of yourself that doesn’t run 😅 Great chatting with you Charles.
Want to do something incredible? Apply now for the 2027 draw. Link in bio 🔗
10 Oct 2026
Today we’re proud to support one of the most iconic races on the planet 🏃♀️
The 2027 Bank of America Chicago Marathon draw 2027 is OPEN.
Chicago has grown from 5,000 runners to an expected 55,000 finishers this year, without ever losing what makes it special. Being trusted with the front door to this race is something we don’t take lightly.
Every application tells a story. Our job is to make that moment seamless, so the Chicago team can focus on what matters most: the runners, the volunteers and the crowds.
A huge thank you to everyone at Chicago Event Management for the trust, and to our team for all the work it took to get here 🙌
Apply now (link in bio), tag a friend, and do something incredible next October.
@chimarathon #ChicagoMarathon #LetsDoThis #Running #Marathon
08 Oct 2026
How does Mike Nishi want to be remembered? Not for a record or a course. For sharing what he knows and opening doors for others in the sport.
And he’s already doing it. After the extreme heat of 2007, Mike and the CEM team chose to share what they learned with their peers: how they got through it and what they’d do differently. It started with a few people around a table and grew into the Race Management Program, which now brings together over 150 people from races in the US and internationally.
As Mike puts it, “we are an open playbook.” Food for thought for us all.
Listen to the full episode with Mike, link in bio 🔗
05 Oct 2026
Right after the start line at the Chicago Marathon, there’s a stretch runners used to call the lull in a tunnel, the part the runners didn’t look forward to. Nearly half a mile through a dark tunnel. No crowd. No energy. It was flat.
So Mike Nishi and his team did what separates the best in this industry from everyone else they listened. They put a DJ in the tunnel. Lights. LED towers. They turned the most forgotten part of the course into a moment.
The feedback that came back blew them away. ‘I’ve run this race eight times, and this is the most memorable part of all eight.’
From dead zone to dancefloor. This is what happens when you actually listen to the people running your race, and build for them.
New episode of Pioneers with Mike Nishi out now. Link in bio 🔗
01 Oct 2026
Here’s to 20 years of @eugenemarathon 🦆 and to 56% growth of registrations in the first week of launch. The fastest sellout pace in the race’s history. 🏃♀️🏃♂️
We’re so excited to be partnering with Eugene on registration for their 20th anniversary race. Runners have already made it clear how much this one means to them. Registration is the first moment of the race day journey, and we want it to feel just as good as crossing that finish line.
Ian, Courtney and Becky its such an honour to partner with you. The care and attention you pour into this race is nothing short of phenomenal. We can’t wait to see the next phase of our partnership!
Spots are going fast, so don’t wait on this one.
30 Sep 2026
Starting out sweeping streets and putting up porta-potties at the Chicago Marathon. Today, he’s the COO behind one of the biggest races on the planet...
A new episode of Pioneers has just landed with Mike Nishi: COO of Chicago Event Management and GM of the Bank of America Chicago Marathon. The conversation covers, leading the race through its toughest crisis, the 35-year partnership with Carey Pinkowski that built it, and what is involved in leaving a legacy in this sport. It’s a masterclass in leadership.
Mike is also the most generous person. Running a Race Management Program that shares the entire playbook with a global audience of competing race directors every single year, because he genuinely believes lifting the whole industry up matters most.
Watch the full conversation live on YouTube, link in bio. 🎧
Also search Pioneers on Spotify and Apple Podcasts. 🔎
29 Sep 2026
Being sponsored isn’t a reward. It’s a relationship.
Paula gave us an honest breakdown of athlete sponsorship. She wasn’t just an ambassador for Nike because she was fast. It was about everything surrounding that. She states elite athletes owe something back to the sport that supports them, not just to themselves.
Her view: if you’re not delivering on one level, why expect to be given on another? No entitlement. Just partnership. That’s the business of sport, from someone who has lived it at the very top.
New episode of Pioneers, live now. Link in bio 🎙️
13 Sep 2026
‘Nobody saw carbon shoes coming’ Paula says even she’d have called you crazy for predicting it back in 2003.
She’d actually tested an early version of the tech years before it worked a carbon plate in her spikes, with none of the foam needed to make it usable on the road. It pushed her foot forward too aggressively to run a marathon in. It took years of combining the two technologies before everything changed.
Her view on where it goes next... times will keep dropping before they eventually plateau, because as she puts it ‘surely the human body will keep evolving’... But she’s already seen concepts being developed for everyday runners that go even further, and even she finds it hard to get her head around. What is your take on the future of shoe technology?
Episode with Paula on Pioneers is live now. Link in bio 🎙️👟
10 Sep 2026
Most people say they want to see their own record broken. Paula Radcliffe told us that’s nonsense.
Paula sat down with Sam on Pioneers to talk through the highs, lows and everything in between of being one of the best to ever do it. She opens up about the injury that nearly ended her career before it had properly begun, about refusing to accept ‘you might never run again’ as an answer, and about the responsibility she believes athletes have to actually deliver on the sponsorships that back them.
It was an absolute honour to have Paula on showcasing what mass participation means to someone who’s spent her whole career at the very top of the sport.
Give it a listen today. Link in bio. 🎧
08 Sep 2026
You’d expect the President of World Athletics to have a list of work throughs for the world’s biggest marathons...
Lord Seb Coe didn’t have one.
Simply put, he encouraged event organizers to ‘Keep going. You’ve built one of the biggest endurance markets on the planet, worth billions a year…’
His actual ask wasn’t for organizers at all. It was for everyone standing behind them, local authorities, security teams, town planners, and the people who close the roads. His point was honest, in that a marathon is a social service, and the agencies that make race day possible need to recognize that and keep doing everything they can to help events be successful.
If it’s good for Seb, then it’s good for us all!! Congratulations to all the organizers out there 👏🏼
29 Aug 2026
Seb gave his two cents on his lessons on life and business. Whether you’re running the Olympics, a local 5K or a large team of people...
Test everything, relentlessly. Not just the big stuff, but the finer details too, the ones only a forensic eye catches before race day exposes them. But data can only get you so far. The best organisers pair that obsession with instinct: reading a start line, sensing when something’s about to go wrong before the numbers show it, and then pivoting when the plan needs to bend.
And once you’ve found people who are genuinely world class, the job stops being about control. It becomes about trust. That trust then leads to scale. We see this play out constantly the organizers who scale the fastest are rarely the ones holding onto every decision themselves.
Seb’s take on event level leadership is refreshing and one we can all take that insight forward. Did anyone need to hear this today? 👇
Link in bio. Also find us on Apple Podcasts and Spotify. 🎧
27 Aug 2026
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