Laura Weir

Laura Weir

@laura_weir

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“Practicality is a huge draw for me when it comes to outfit choices — I have to think about how my clothes move and what they allow me to achieve while I’m doing this job… so I have come to rely on a fairly strict uniform. Basically I wear five things on rotation. On any given day it’s a blazer — my favourites are by McQueen and Simone Rocha — over a white T-shirt by With Nothing Underneath and Victoria Beckham cropped trousers.” From meeting the King to navigating global trade deals, Laura Weir needs her wardrobe to work as hard as she does. In the new issue of Style, the CEO of the British Fashion Council tells our Fashion Director, Karen Dacre, how she gets dressed (yes, it’s very British). Photography: Joshua Tarn Styling: Flossie Saunders Hair: Samuel Ashcroft at Josh Wood Makeup: Jake Meehan Location: 180 The Thames Laura Weir wears: @jimmychoo @emiliawickstead @josephfashion 12 Sep 2026 Not me and the new PM being on the same page… 👀 A year ago, in my very first speech as CEO of the British Fashion Council, I said: “Too often, fashion has been a London-centric story. We must now decentralise in so many ways. We must recognise excellence across the UK and make our industry more accessible.” Twelve months later, we’re doing exactly that. This September (hold tight) we’re launching FASHION BRITAIN across six brilliant cities: London, Liverpool, Manchester, Newcastle, Bristol and Edinburgh. Together we’ll be celebrating the creativity, talent and businesses that make British fashion so special, with public events, designer conversations, cultural collaborations and experiences that bring fashion into the heart of communities. One of the things we are most excited about is our new partnership with @elleuk on the National Designer Panel Series, taking conversations with some of our industry’s most inspiring voices around the country. (Thank you @kenyahunt). This is just the beginning - the goal is to work with more cities and towns nationwide longer term. Fashion doesn’t start and end in London, and neither should the opportunities our industry creates. We want more people to see themselves in fashion, more people to imagine a future in it, and more creative talent to thrive wherever they call home. The full programme lands in the coming weeks complete with all of the partners we are teaming up with. Tell your friends and family…this is about fashion and creativity for all 💪🏻🇬🇧 Huge credit to the brilliant @britishfashioncouncil team for turning another big idea from the 2030 strategy into reality. Photography by Niall Hodson @wwd story @tianweizhang @understitchcomma on it as usual ! 29 Jul 2026 British fashion understood the assignment✨ Thank you to EVERYONE who turned out to back British fashion at the annual BFC Summer Party. Here’s to the designers, creatives, partners and friends who make this industry so special - it’s all because of you. Until next year… 🥂 Thank you to team @britishfashioncouncil and to team @joshwood and @harveynichols for helping me feel my best. Dress is @erdem earrings @completedworks and handbag @theveil 🇬🇧 Full speech from the night at the link in my bio x 10 Jul 2026 What a ball mate! @antkendal celebrated in style at @claridgeshotel with friends gathering from across the globe to toast 50 years of Ant @jamesdkelly 📷 09 Nov 2026 Amazing really, the way that Mother Earth takes care of us, when we forget about her. Life has got in the way of the allotment in 2026, which is of course, the wrong way up. The allotment and growing, my favourite hobby should be life. But you know how it is. It’s been months, if not a year since I’ve been up here with my hands in the soil. Life has stacked to stop me from coming, totally wiped out by the time weekend comes, prioritising anything else, the looming sense of guilt that I have left it too long, and on and on, but today the sunshine, and a dog desperate for a walk pulled me up there. I felt ashamed before I put the key in the gate, I knew it would be in right state, overgrown and neglected, baron - but it was a beautiful lesson instead. Wild and warm. Firstly it reminded me that nothing is ever as bad as you think it will be, second the garden had still provided for me, even though I had neglected it. Forgiveness in food form; carrots, pumpkins (just in time for tonight) the last of the summer tomatoes, a bunch of winding, lilac cosmos and one yellow rose. I spent hours weeding today, tucking the allotment in for winter, my family came up, the children loved the Peter rabbitness of it all. And now I’ve 50 carrots I don’t know what to do with, (and a happier heart than I had this morning). Maybe next year I’ll get back to it, but I’m not going to put the pressure on, because apparently the bare minimum can still bring abundance. Who knew! 31 Oct 2026 What’s love got to do with it this week? 1. No one throws a party like P! @claridgeshotel possesses such human qualities it even has its own autobiography now! Happy book launch @paulafitzherbert 2. Great minds accessorise alike @erdem.moralioglu! dahlia meets @chanelofficial camellia 3. Speaking of @chanelofficial @leenanaircbe I am so lucky to know you, luckier still to learn from you 💫 congratulations to you in your capacity of trustee @britishmuseum, to George and @nicholascullinan and all involved on a fantastic ball 4. This dog. My pillow, and perpetual germ concern 5. Team @nike came through this week thank you for hosting the @britishfashioncouncil team away day ✔️ 6. Lulu, Luce, LW 2 @lucykwillis the heart of soul of Selfridges in the perfect pink 7. New places are hard to find (especially when they’ve existed under your nose for 25 years), but I highly recommend this one @market_coffee_house for a much needed 🍷 8. Crane count: how many you can see on the go at any one time is apparently the sign of London’s economic and investment health. Up in the clouds to talk all things 🇬🇧 @greatcampaign with ministers and movers. 9. A very important vignette from the Bayeux Tapestry (the single decapitated rolling head came a close second) 10. Happy birthday to @brigitta_spinocchia_freund beautiful and inspiring, it’s your special day today 11. @barfinch with 🐭 12. Looking up, the Old Bailey. Pay your tv license everyone. 📸 @jamesdkelly @hodadavaine ♥️ 18 Oct 2026 Last week, The Outsiders Perspective partnered with @dior and the @britishfashioncouncil for Building Your Own Path: Careers Beyond Convention, as part of the Women@Dior & UNESCO programme. Our Founder, @mrjamiegill, lead a panel with @laura_weir, CEO of British Fashion Council, Sofia de Sayve, Head of Talent Acquisition at Dior and Chen Liu, Harrods Dior Store Director exploring non-linear career journeys, breaking into the fashion industry and the value of staying curious, taking risks and creating your own path. Thank you to Dior for partnering with us and the British Fashion Council for bringing together such an inspiring group — and to everyone who joined the conversation! #TheOutsidersPerspective #WomenAtDior #Dior #BritishFashionCouncil 13 Oct 2026 Meet the new 2026/27 BFC Foundation Scholarship recipients. This year, we welcome @barbour @cosstores and @ysl alongside existing partners @caselyhayfordlondon @chanelofficial and @dior marking a milestone in the growth of our named scholarships and reinforcing our shared commitment to nurturing the next generation of talent.  Discover this year’s new scholars: BFC Barbour Scholarship: Toby Brooke @tobybrooke_ BCF Chanel Scholarship: Sara Mikorey @serroit BFC COS Scholarship: Rodrigo Strazds @r.strazds BFC Dior Scholarship: Luke Saul @_lukesaul and Madeleine Jacob @maddiejac BFC Joe Casely-Hayford Scholarship: Myra Labé @bymyralabe BFC Saint Laurent Scholarship: Joseph Richman @josephmrichman and Stephanie Corbyn @estephanie_____ 08 Oct 2026 Hats off to the scholars 💫 Behind every @britishfashioncouncil scholarship is an extraordinary young person with an idea of what their future could look like, and people, panellists and organisations generous enough to help make that future possible. I’m grateful to those brands who support this work, invest in the next generation and understand that access to opportunity can change the course of a life. Creativity and Access matters. Thank you @chanelofficial @dior @ysl @barbour @charliecaselyhayford @cosstores 06 Oct 2026 Class of ’26 🎓🩶 #BOF500 @imranamed @britishfashioncouncil Tonight I was inducted into the @bof 500 while wearing an incredible piece by LFW designer @petrafagerstrom and a ring from the sensational first jewellery salvo by LFW designer @dipetsa (both designers are showing at the London Showrooms in the Marais, Paris this week - dm me for details) Picture credit: Getty Images for Buisness of Fashion 03 Oct 2026 Today, Laura Weir, Chief Executive of the British Fashion Council, has joined the BoF 500 Class of 2026, recognised in the Catalyst category.   The recognition celebrates Laura’s leadership and her work championing British fashion globally, alongside the creativity and ambition shaping the future of our industry.   Congratulations, @laura_weir 📸 @tung_walsh 02 Oct 2026 @laura_weir on @bbc1xtra ❤️ Celebrating an incredible week of British fashion & culture. We talk Fashion Britain, @arsenal, uncle @wrightyofficial + advice for the next generation of designers, what @britishfashioncouncil has planned for the next 12 months & more. PLUS Laura picks the soundtrack to her perfect rave (we're gonna go B2B 😂👀) What Laura and the team are building at the BFC is something we can all get behind 🙏🏿 Hear our very fun chat tonight from 11PM on @bbcsounds & @bbc1xtra ❤️ Credit: @mulberrybychristopherkane @alexandermcqueen @guiguir0sa @yaku.____ @petrafagerstrom @marksandspencerstyle @davebenettagency #lfw 24 Sep 2026

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