kyye

kyye

@kyye

3,751

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578

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Ok, so the beauty of a new face is that nobody knows what it might become, right. I’ve always had a thing for new faces. There’s a peculiar and odd pleasure in seeing someone before everybody else does. Before they turn up at a casting in Paris or Milan. Fashion has an awful habit of deciding who people remind us of before we’ve had a chance to look at them properly. And I think that’s a shame. Ten years ago, KULT Model Management started finding faces. Not an easy business, despite what you might imagine. You can look through hundreds of photographs in an afternoon and remember almost nobody. Then a face appears that makes you go back a page. You look again. And again. Perhaps the person is a little unusual. Perhaps you can’t quite work out why you like them. I’ve always thought that was a rather good sign. Walking down the street and a scout goes running after them. For KULT’s tenth anniversary, we’ve photographed ten of their new faces. Bella, Ed, Eve, Fred, Haasi, Jack, James, Jamie, Sienna and Siyeon. Sam Armstrong photographed them in his way with Mark Vassallo dressing them. I love the casting. There’s something quite mega about seeing ten people together who haven’t yet been told exactly how they ought to look or be. All are extraordinarily beautiful. All have faces that need a second look. I find all of them particularly interesting. Beauty can become terribly dull when it’s too easily understood. Photographs by SAM ARMSTRONG @sam_m_armstrong | Fashion @markvassallo MARK VASSALLO | Our new faces // BELLA, ED, EVE, FRED, HAASI, JACK, JAMES, JAMIE, SIENNA, SIYEON at KULT Hair KYYE @kyye | Make Up @lindajefferyesmakeup LINDA JEFFERIES Special Thanks and congratulations to all at @kultaustralia - Joel Thomas, Adrian Kalaiziovski, Ailish Kaleda Words @bartcelestino Bella @scottbella67 Eve @evevalentiine James @jamespeppinn_  Fred @fred_manzio  Sienna @sienna.zrilic  Jamie @jfwawd  Edward @edward.rk1  Siyeon @siyeonn.kim  Haasi @haasiixoxo  Jack @j.evans081 11 Nov 2026 @thepersonamagazine Editor @grceoneill Creative director @paulinapaige Photographs @oliver.begg Styling @rachaelcfair Makeup @seanetc Hair @kyye Video @phoebewolfe Original artwork by @cacarrracha Set and prop styling @tommymesk_ Production @mimishousecreative On-set producer Sam Defalco Hair assistant @dashaartistry Photography assistant @fulltimesalesman + @tobywilkinsonphoto 31 Aug 2026 @meccabeauty @tkwilliams_ @madeleineheath_ @thea_tm @skyemackinnon @romyerdos @tianavillaescusa @stephanie_somebody @oriana_deluca @jasmineabmakeup 02 Jul 2026 @pjohnsonworld @pjohnsonfemme @danielgoodephoto @ilkinkurt @filomena_makeup @jesscampp 29 Jun 2026 @thewoolmarkcompany @chrisdgurney @jolyonhoratiomason @samanthap_ @morganmitch Hair using @k18hair @hairrituelbysisley Tools @alanwhiteanthology 22 Jun 2026 @side__note @conradaleksander @emma_kalfus @peterbeard @lydia.reidd Hair using @k18hair @k18hairpro Tools @alanwhiteanthology 15 Jun 2026 @russhmagazine w/ @ellenvirgona @hanniecooper @victoriabaron @mathildelakjaer2025 @thisisjessblanch Hair using @k18hair @k18hair_australia Tools @alanwhiteanthology 17 May 2026 @russhmagazine digital cover feat. @beneemusic @daphnenguyen__ @champagnefabulous @seanetc 13 Feb 2026 @alicedmagazine with @justinridler @seanetc @cheryltanstylist @lucyjanebrand 18 Nov 2025 Cover for Ode to Wonder by @springstudios @anoukjns @kdpresse @seanetc @annikakafcaloudis @ring_studio Exhibiting at @lvmhmetiersdart Paris @10corsocomo Milan Hair using @oribe @roguebeauty_official @hairrituelbysisley Tools @alanwhiteanthology 22 May 2025 @order.magazine @mixedbizness @seanetc @izzycowdell @mauriceokington Hair using @oribe @roguebeauty_official @hairrituelbysisley Tools @alanwhiteanthology 07 May 2025 @luluwood_ @pierretoussaint @side__note @filomena_makeup @freddiefredericks Hair using @hairrituelbysisley Tools @alanwhiteanthology 01 May 2025

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DfoeY6HmFlTOk, so the beauty of a new face is that nobody k…
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