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Journalist & luxury consultant Asia ₊˚⊹♡ 🖋️ Vogue, Financial Times, CNN, Monocle, etc Author of books on K-pop’s BTS and Issey Miyake
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Recent posts
I have finally launched a Substack
It’s called Hyperlocal and will cover community, style and culture across East and Southeast Asia
I’ll add the link to my bio
Hope to see some of you there!
Putting yourself out there is scary but I have finally woken up after seemingly being the last person to join
02 Nov 2026
My second book is arriving in stores! I wrote this as the seven members of BTS were completing their mandatory military service and K-pop was starting to enter a new era. If you love Bangtan or take interest in the origins of K-pop and its evolution, this one’s for you 🫶🏻 Thank you so much to my editor Issy and publisher Welbeck @hachetteuk @headlinebooks
#kpop #bts #nonfiction #방탄소년단 #bts_arirang
06 Aug 2026
My book is arriving in stores this week! Thank you endlessly to publishers Welbeck, Headline and Hachette for the opportunity to write about a designer close to my heart — and the timely reminder by delivering a box-load of them to my home this morning
16 May 2025
Trying not to be so precious and overthink everything I do, so here’s the first Substack post.
There are many topics I want to explore - like why there are so many eyewear brands coming out of Korea when locals don’t wear sunglasses, or the monthly chart that young Thai people follow religiously on which colours to wear to optimise your day - but I decided to begin with something I know well: K-beauty.
@biodance_official’s founder Mihwa Kim - who is normally based in Seoul with her 280 employees - recently made her first trip to London so of course we had to meet. As a former beauty TV shopping host, Mihwa has a innate sense of what shoppers want and how modern attitudes are shifting. Ironically what’s pictured is not even a sheet mask but what Mihwa is investing in next. Here’s what came out of our chat.
09 Nov 2026
Thrilled to have my story on the cover of @ft_weekend @ft_houseandhome’s 2026 Asia special.
I wrote about Bangkok’s new property buzz and what it means for some buyers who are increasingly eyeing the Thai capital over Singapore or Hong Kong.
In the coming years there will be a wave of new ultra luxury branded residences in the city, including @nimitlumpiniparknorth (pictured), @rosewoodhotels’ first standalone residences in Asia, and also the first from @upperhouse_global.
These openings coincide with Bangkok’s rebrand as a longevity hub, with state-of-the-art preventative healthcare and wellbeing services.
The rapid expansion of workout activities such as @hyroxworld — the largest race in Asia took place in Bangkok this summer — is also giving the city edge, as it evolves beyond a traditional tourist stop to become one of Southeast Asia’s most dynamic creative capitals with a vibrant art, music and fashion scene.
Bangkok is by no means a perfect city but I for one am excited to see these developments in my home land and how this chapter will unfold.
Biggest thanks to my editors Beatrice and Constance in helping me to tell this story
07 Nov 2026
Seoul with the family !! 🇰🇷💖
Drank banana milk daily, shopped our fav brands, and even went to a K-pop concert @82major_official
31 Oct 2026
In October I travelled to Tokyo, Kyoto, and even the fields of Kyotango to report on the beauty brand @fas, which has been an extraordinary addition to the Japanese beauty landscape.
Since its launch in 2023 it has carved out a unique space in the local market, which is increasingly segmented by heritage companies like Shiseido and SK-II and trendy drugstore favourites such as Canmake and Cezanne.
And it has been no easy feat in a country where discerning shoppers and stores don’t typically respond well to new brands due to a lack of trust.
But Fas has managed to win them over, and is sold today in most of Japan’s top luxury department stores alongside established brands like Dior Beauty and Hera.
Its rise comes amid the Japanese government’s attempt to boost its cultural exports. While South Korea created the blueprint for treating culture as a primary strategic asset, Japan’s soft power is historically fragmented. And despite the global boom in Japanese food, drinks and games, J-beauty hasn’t had international visibility in the same way.
This is all changing — see the recent acquisitions and overseas expansions of J-beauty brands like &Honey and Takami — and Fas may also be poised to break through! Since discovering the brand I’m crazy about it (love the cleansing gel which smells like ginger and the lightweight essence with a curved bottle that looks so satisfying on my bathroom shelf).
Particularly loved speaking to the local farmers, one of whom is 77 years old (!) but still has the energy of an ox, and was formerly a salaryman in Tokyo but on retiring looked for a life closer to nature.
Read my latest on-the-ground beauty reporting for @voguebusiness Vogue.com/business
30 Oct 2026
Business of Luxury Asia @financialtimes x @nikkeiasia
One week ago we brought together some of the most influential people across the region.
As a consultant turned special luxury projects editor, I wanted to spotlight voices from across Asia — we had speakers from not only Thailand but also China, India, Indonesia, Japan, South Korea, Dubai, and more.
Grateful for all our guests who made this second gathering such a success. I’ve hit the limit of pics and people I can tag in one post! #FTLuxury @financialtimeslive
26 Oct 2026
A jumble of the past week
Dinners for the @financialtimes x @nikkeiasia Business of Luxury Summit Asia — and also my birthday!
Loved spending it with old and new friends
AND family (took many photos with my cousin who took time out of her schedule to come work on our event)
Many more cool wonderful guests not pictured <33
Appreciate everyone who came and made the last few days so very special and of course my work partner in crime @clairemelwani, @elizabethcpaton and the wider @financialtimeslive team - we did it!!
25 Oct 2026
Success! Found a copy of @financialtimes 🇰🇷
It all began with my trip to Asia earlier this year when I met with several designers and saw how they were detaching themselves from the traditional western-centric fashion industry.
But they weren’t throwing in the towel because sales were weak. On the contrary, their businesses are highly profitable, with some bringing multimillions in sales annually.
@rokhofficial, for example, was sold by top stores worldwide from Tokyo’s @isetanluxury to Los Angeles’ @h_lorenzo. So it was intriguing to hear that Rok was cutting wholesale entirely this year, and pausing his shows at Paris Fashion Week for the timebeing.
Or @thenongrak, who gained international recognition following collaborations with Marc Jacobs’ @heavn and K-pop’s @dlwlrma and was a semifinalist this year for the LVMH Prize. But husband-wife founders Home and Cherry realised, after watching their peers aggressively courting high-profile executives and eager to scale, that maybe this wasn’t quite the right route for them.
Other labels too — such as @shonepuipia, @recto_official, @_sagenation, @a.presse_ and even @yearly_plan — have been acquiring devout fans by doing things their own way. No famous prize. No splashy runway show. No global ambassador. Just good clothes and a dedicated customer base — of which there is a vast market across Asia, as @julio__ng @oliviapfc @2034twentythirtyfour rightly notes.
I’m not saying that wholesale distribution or fashion weeks are “bad” — but I do think that some brands have lost sight of why they exist and who they are for. So it was refreshing to see designers back home bypass the model championed by the likes of LVMH and take things in their own stride. You can be small but mighty!
24 Oct 2026
This story is important for me and I’m grateful to have been able to write it for @financialtimesfashion
More thoughts to come on this but for now pasting an excerpt:
“The modern fashion system often treats clothing like a perishable good, and this churn of products, creative director rotations and aggressive rebranding have driven the luxury sector to a critical juncture.”
But a growing number of designers from Asia, and also elsewhere, are “proving it is possible to build a successful business outside the mainstream fashion system. Realising that bigger isn’t always better, they are rejecting the global industry’s fast-paced, hype-driven timeline, primarily used to benefit shareholders eager to maximise short-term profit and entertain online spectators who consume fashion without actually buying the clothes.”
thank you @elizabethcpaton @instapini_ @carolajlong
Will need to try get a copy of the weekend paper while in 🇰🇷👋🏻 my next stop!!
20 Oct 2026
Kim Jones made a surprise appearance in Hong Kong on Tuesday alongside Henderson Land’s chairman Martin Lee Ka-shing and wife Cathy Chui Lee to talk about his brand in more detail. Here’s a few bits of what was unveiled (full reporting on @voguebusiness)
• • He wants it to be democratic. “I stopped working in luxury nearly a year and a half ago. One of the problems was the price points. When I started, it was actually quite affordable for young people to go and buy it. Now it’s not. So what I’ve worked to create is an aspirational brand.”
• • The designs are Asia-first. “One thing I noticed at lunchtime when I walk around Hong Kong is how many men wear suits. We’re looking at lightness. We’re looking at how to make someone feel really smart and proper, but comfortable too because of the heat.”
• • There will be monthly drops at various price points ranging from furniture to fragrance. There will even be petwear, “because, you know, we’re all animal lovers.” A savvy decision given the booming pet business in Asia!
• • The store is designed to reflect his home in London and will constantly change its look, turning shopping into an experiential event that cannot be replicated by online shopping or algorithms. “We’re making it a really functional space that can adapt because I think people, when they go shopping, they see the same things and can get bored.”
• • When the boutique opens next year, Jones says he wants to stage a runway show in Hong Kong. “I’ve never been a snob. I like things to be for everyone. I think it’s important nowadays because everything is so segregated,” he says. “A lot of the world is pulling people apart. We want to pull people together.”
#KimJones #CentralYards
13 Oct 2026
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