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Bio
The Original American Ski & Snowboard Brand Snowboards, Boots, & Bindings Since 1987 Support Your Local Snowboard Shop
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Recent posts
26/27 site is LIVE 🔗
It’s finally time 🚨 Fresh products, new graphics, upgraded tech and more now available in stores and at k2snow.com.
15 Sep 2026
@jessejarrett_ with the insane ender in Deer Camp. ⚠️🦌Watch the full edit now live on YouTube.
Link in bio 🔗
🎥 @shame.is
📸 @mik1000k
02 Oct 2026
New site. New season. New products.🤍
Check out our all-new 26/27 collection of snowboards, boots and bindings available now. ‼️
📸 / @mik1000k
18 Sep 2026
@jessejarrett_ from his part in “Letter Home” the newest full length from @paidpr0gramming . This one is gonna be on repeat this winter 🥶
10 Nov 2026
The K2 Theory - The Perfect Blend of Features and Fit ✅
Offered in both men’s and women’s versions, the K2 Theory is made for riders who want more days on hill and fewer days cut short by foot pain. Available now in stores are online 🔗
05 Nov 2026
Issue 27.2 is out and Leon Gütl landed on the cover with a beautiful shot by @jonasgasser_
Leon has been ripping with style over the last few years, with all-around sick riding echoing across the Alps and beyond. Time for celebration now, here’s to you Leon! 🍾
You’ll see @leone_guetala latest bangers in @julianpintarelli “Milk” as well as in @cuurrry “Big Mountain Street” soon and on the pages of this mag now!🥂
To check it out in the mag along with loads of other cool stories, you know what to do!
Head to your local shop and grab a copy for Free, or of course, subscribe to get all three issues + a goodie pack knocking at your door!
🖊️ @chrisomcalps @alexroberts_photo @_analogpixel @joydizzle @brain_half_full @lucicarson_ 🖊️
📷 Cover surprise release photos by @hen.ri.k
🎥 Cover teasing clip from “Milk” by @julianpintarelli
#holdfasttweakhard #printisnotdead #magazine
04 Nov 2026
Introducing the All-New K2 Theory Boot 🧪🥼
We wanted a boot that could keep up with the demands of modern snowboarding. Packed with tech, loaded with performance, and of course we didn’t slack on style.
Available in both Men’s and Women’s versions, the K2 Theory is made for riders who want more days on the hill and fewer days cut short by foot pain.
Now available in stores and online 🔗
🎥 @shame.is
03 Nov 2026
Everyone raise a glass because @jessejarrett_ just landed himself on the cover of SLUSH 😤
Shot by @glass.photo
Subscribe today because this issue is now shipping.
31 Oct 2026
K2 MEDIUM 💜
@jakekuzyk @jakekuzyk @jakekuzyk
We focused on creating a tool with an all-inclusive sizing, flex pattern, and design aesthetic. The Medium starts at a 147cm length and maxes out at 158W.
Available in stores and online now.
📸 @mik1000k
30 Oct 2026
The K2 Medium 💜 by @jakekuzyk : The All-Gendered Freestyle Snowboard.
Dedicated to the classics - a classic, round, twin, tip and tail, a classic (mostly) camber profile, and a predictable flex pattern. We took all these elements into account when heading into the workshop and designing the K2 Medium for the ‘26/27 season.
Available in stores and online now 🔗
🎥 @shame.is
29 Oct 2026
The K2 Afterblack 🖤
We’ve taken a proven construction and design philosophy and listened to our team riders to bring together the all-new K2 Afterblack twin tip snowboard.
The K2 crew weighed in heavy on tip & tail shape, sidecut radius, blend zone, and camber profile. After rounds of testing on the hill and in the streets, we signed the dotted line on the second incarnation of the K2 Afterblack.
🎥 @shame.is
28 Oct 2026
The K2 Afterblack ➡️ All-terrain freestyle, trusted by K2 teams riders like @noahpeterson__
Taking the strongest parts of its previous existence and evolving, the all-new K2 Aterblack was engineered for serious durability with a focus on classic freestyle flex and feel, with modern maneuverability.
Available in stores and online at k2snow.com 🤍
📸 @mik1000k
23 Oct 2026
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