Justin Williams

Justin Williams

@juswilliamz

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Bio

šŸ“Los Angeles, California šŸ„‡ Ranked N°1 in US Crits šŸŽØ Founder | @l39ion.la + @iiinine.cc šŸ“© Management | @kaleosportsandent

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Recent posts

Cycling can change you life, it changed mine. Here is a little about my story. I’ve done a lot but I got a lot more to go. #cycling #l39ion #crit 19 May 2026 LA is blessed with one of the best scenes in the world šŸ—ŗļø I love playing my part in bringing people together and doing cool sh*t with my friends. You have no idea how many times and to how many companies I’ve pitched the Rollouts idea šŸ’” I’m beyond grateful to finally see so many of these dreams coming to life. Big thank you to the @teamvisma_leaseabike team šŸ™šŸ¾ you exceeded every expectation, and I admire the family you’ve built. To @woutvanaert, you’re the man, my respect for you is enormous. Thank you for showing up with such grace and energy. And to @gomarrun, we’ve come a long way since @redhookcrit I’m proud of you, your growth, and how you continue to inspire. And to @redbullusa and my team @adrianm323 @ivanmennim @hdrury and @k8pekuri thank you for believing in the dream and giving wiiings to my ideas 🪽Build it, and they will come. Keep pushing. Keep dreaming. People told me I couldn’t, yet here we are. #ProfessionalDreamer. Will you be at the next Rollouts? 10 Nov 2025 Had the privilege of speaking to some sports marketing students at @uscannenberg this week. Someone asked how I came up with the name @l39ion.la and why I chose it; so here’s a little background. Shoutout to @nationsnumber1beast, I give him a lot of shit, but he’s always there to help with my creative process. šŸ˜‚ And yes, I know it’s fĆŗtbol. 06 Nov 2026 Can’t believe it’s been 5 years. Time waits for no man. Creating things you’re proud of and building memories with the people you love—that’s what makes it all worth it. This took a lot of belief and support. Forever grateful to everyone who helped make it happen. šŸ–¤ 30 Oct 2026 The ride is only part of the reason we show up! It’s the people, the energy, and everything that happens in between that makes days like today special. When a brand like @bose wants to tap into cycling, I already know who to call! To everyone who pulled up, thanks for the memories. If you were there, you get it. See yall at the next one. šŸ–¤ 25 Oct 2026 @girocycling has been one of my favorite helmet brands since I was a kid. This lid has saved me more times than I’d like to admit, and it gives me confidence every time I line up. If there’s one thing I need to keep running a business, it’s my brain. šŸ˜‚ Proud to represent a company that protects my head and lets me be all of me. šŸ“· @alonsotal 21 Oct 2026 The first time we met Justin, it took only a few minutes to realize this was never going to be just another sponsorship deal. Watching what @l39ion.la has built under the streetlights, bringing raw energy, fresh faces, and unapologetic swagger to American cycling, we knew we wanted to be a part of that world. And they backed every bit of it up with pure speed, sweeping the 2026 American Criterium Cup with the team title, Skylar taking the women's overall, and Justin crowned men's champion. We didn't come here to blend in. We came to put our tools behind the crew using speed to change the culture. Proud to officially back L39ION with our smart trainers and tiny pumps for the seasons ahead. Here's to the riders who show us that the only tradition worth keeping is the passion itself. 21 Oct 2026 I’ve spent countless hours on my bike chasing my goals, and music has always been part of that journey. With my @bose Sport Open Earbuds I can keep the music with me while still hearing the world around me. The soundtrack keeps changing. The pursuit stays the same. šŸŽ„ @jackskelley #BosePartner 19 Oct 2026 Building IIININE has been a journey of learning, second-guessing, and pushing until I could hold something in my hands and say, ā€œI’m proud of this.ā€ After a lifetime on the bike, I wanted to create clothing that reflects what keeps me coming back: the freedom, the friendships, and the feeling you’re always chasing. High-level clothing, fairly priced, built for people who show up and put in the miles. A brand shaped by the community wearing it. There’s so much of me in this, but the most exciting part is watching you make it your own. Welcome to @iiinine.cc Keep chasing the feeling. 15 Oct 2026 End of Q3 Dump: Life is good 06 Oct 2026 This year tested us. Through all of it, we kept showing up and kept believing in who we are. It’s one thing to say you believe in a team. It’s another to give them the tools needed to thrive, especially when they continually push against the grain 😬. I’m grateful to have a partner that sees the work, the people, and the bigger picture. Thank you, @sramroad let’s continue to inspire, push, and do the right thing! 29 Sep 2026 šŸŽ‰ Justin Williams šŸŽ‰ is the American Criterium Cup’s Pro Men’s Overall Individual Champion, winning the overall title after holding onto the red @mumuapparel leader’s jersey through the final stretch of the season and carrying his lead all the way to the finish. šŸ† After taking over the ACC lead in @boisetwilightcrit, Justin continued to build his advantage through @bikechicagogrit and @saltlakecriterium, where he sprinted to a major victory and extended his overall lead to 42 points. That win mathematically sealed the ACC title with one race still to go. At the Giro Della Montagna during the @gatewaycupstl, Justin finished eighth in the chaotic field sprint, officially closing out a championship season with L39ION of Los Angeles. And the team’s success went even further, with @l39ion.la taking home the Men’s Overall Team title as well. šŸ‘‘ As @juswilliamz said after his Salt Lake City win: ā€œSometimes you’ve just gotta have perseverance in cycling. Sometimes you’re good, sometimes you’re not good. But man, it feels so good when you’re good.ā€ Congratulations to Justin and the entire L39ION of Los Angeles team on a championship season to remember! šŸŽ‰ šŸ“ø@janzowphotography #acc #americancriteriumcup #acc2026 #critracing #procycling #cycling 22 Sep 2026

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DYhuDPIlK2LCycling can change you life, it changed mine. He…
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