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Bio
Head of Art Direction | @bentleymotors Formerly Creative Director | @condenast @britishgq @britishvogue @wired
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www.jslstudio.co.uk-
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Recent posts
A huge moment in my career and I’m thrilled to be welcomed into the Bentley family as their new Head of Art Direction.
The team have been sensational and making me feel so welcome during my first two weeks. I can’t wait to share what we’ve been working on!
28 Sep 2025
It has been an honour and a privilege to work on such a monumental project at Bentley.
The trust, support and unwavering belief from the entire Bentley family has meant so much throughout this journey.
From the Board and Design Team to Sales & Marketing, Communications, our incredible photographers and video team, and every department across the business who helped bring this project to life, thank you. This post is dedicated to all of you.
Here’s a selection of some of my favourite shots from the project.
It’s incredible to see these images being shared and reaching audiences around the world. Even after having a little time to take it all in, I’m still genuinely stunned by everything that has happened over the last few days.
What we’ve created feels like the beginning of a new era at Bentley, and I’m incredibly proud to have played a small part in that journey.
The first chapter has been written.
Now, we begin the next.
#bentley #bentleytorcal #bentleymotordesign
25 Sep 2026
Two milestones worth celebrating.
A year at Bentley, and the release of Torcal.
It’s been an incredible year, one of huge personal and professional growth, learning an entirely new industry that, only twelve months ago, felt completely alien to me.
I’ve been incredibly fortunate to have had the support of some brilliant people along the way. To my colleagues who have been patient, generous with their time, and willing to educate me every step of the way, thank you. I’ve learned more from you than you probably realise.
One of the questions I’m asked most often about working at Bentley is, “What’s it actually like?”
For a while, I struggled to articulate it.
But, with a year of perspective, I think I’ve finally found the answer.
In any workplace, you get your show ponies, your donkeys, and everything in between.
At Bentley, you get unicorns.
People who are exceptional at what they do, multidisciplinary in their thinking, deeply passionate, and ultimately, the best of the best. When I first arrived, that was difficult to comprehend. A year on, it still is. It’s something I don’t take for granted.
And then there’s Torcal.
Launching a new car is no small undertaking. It takes years of work, thousands of decisions, countless late nights, and an extraordinary number of people pulling in the same direction.
I’m incredibly proud to have played a very small part in bringing it to life.
But this moment belongs to the team who have lived and breathed it for years. The people behind the scenes whose names may never be known outside the business, but whose fingerprints are all over this car.
So, to that team, congratulations. Take a moment to enjoy this one. You’ve earned your flowers.
One year down.
Season one. Over.
Onto season two. 🦄
23 Sep 2026
Torcal — Made In Crewe @bentleymotors — it's almost time!
Shot on @arri Alexa Mini LF and 16mm, processed by @kodak_shootfilm.
Bentley @n8hu @gregsy86 @jsl_studio @t.jon_mayer @naomi.saka @bwhattam and the wider Bentley Team. Thanks to the craftsmen and women in Crewe that were so accommodating.
Creative Director @n_elsden
Director @daelpoulter
Production @thisisnorthstar & @cadencestudioworks
DoP @thehenrygill
Focus Puller @gordon.wsh_
AC @xblacillacam
Gaffer @mary___kale
Gaffer @sarazourki
Gaffer @joel_robd
Grip @boltongripco
Editor & SFX Editor @ryanscotthansen
Colourist @anna.grades
Sound Design & Mix @baileyjeffs
Voice Artist @tombrittney
21 Sep 2026
Materiality @bentleymotors @foxbrothers1772
Shot on @arri Alexa Mini LF and 16mm, processed by @kodak_shootfilm.
Bentley @n8hu @bwhattam @jsl_studio @t.jon_mayer @naomi.saka and the wider Bentley Team.
Creative Director @n_elsden
Director @daelpoulter
Production @thisisnorthstar & @cadencestudioworks
DoP @thehenrygill
Focus Puller @gordon.wsh_
AC @xblacillacam
Gaffer @sarazourki
Grip @boltongripco
Editor & SFX Editor @ryanscotthansen
Colourist @anna.grades
Sound Design & Mix @baileyjeffs
Voice Artist @tombrittney
Thanks to @calvertstudios & @foxbrothers1772
18 Aug 2026
Control by @bentleymotors
Shot on @arri Alexa Mini LF and 16mm, processed by @kodak_shootfilm.
Bentley @n8hu @gregsy86 @bwhattam @jsl_studio @t.jon_mayer @naomi.saka and the wider Bentley Team.
Creative Director @n_elsden
Director @daelpoulter
Production @thisisnorthstar & @cadencestudioworks
DoP @thehenrygill
Focus Puller @gordon.wsh_
Additional Focus @ollie_pp
Assistant Camera @xblacillacam
Gaffer @mary___kale
Additional Lighting @sarazourki
Grip @boltongripco
Editor & SFX Editor @ryanscotthansen
Colourist @anna.grades
Sound Design & Mix @baileyjeffs
Voice Artist @tombrittney
Thanks to @calvertstudios & @silvertown.studios
07 Aug 2026
Diamonds are forever @bentleymotors
Shot on @arri Alexa Mini LF and 16mm, processed by @kodak_shootfilm.
Bentley @n8hu @gregsy86 @bwhattam @jsl_studio @t.jon_mayer @naomi.saka and the wider Bentley Team.
Creative Director @n_elsden
Director @daelpoulter
Production @thisisnorthstar & @cadencestudioworks
DoP @thehenrygill
Additional Cinematography @kylemacfadzean_dop
Assistant Camera @xblacillacam
Focus Puller @gordon.wsh_
Gaffer @mary___kale
Additional Lighting @sarazourki
Grip @boltongripco
Editor & SFX Editor @ryanscotthansen
Colourist @anna.grades
Sound Design & Mix @baileyjeffs
Voice Artist @tombrittney
Thanks to @cumbriacrystal @calvertstudios & @silvertown.studios
30 Jul 2026
The search for the sound of the @bentleymotors all-new electric Torcal.
Shot on @arri Alexa Mini LF and 16mm, processed by @kodak_shootfilm.
Bentley @n8hu @gregsy86 @bwhattam @jsl_studio @t.jon_mayer @naomi.saka and more behind the scenes.
Creative Director @n_elsden
Director @daelpoulter
Production @thisisnorthstar & @cadencestudioworks
DoP @thehenrygill
Additional Cinematography @xblacillacam
Focus Puller @gordon.wsh_
Additional Focus @ollie_pp
Gaffer @mary___kale
Additional Lighting @sarazourki
Grip @boltongripco
Editor & SFX Editor @ryanscotthansen
Colourist @anna.grades
Sound Design & Mix @baileyjeffs
Voice Artist @tombrittney
Thanks to @calvertstudios & @silvertown.studios.
And the close up drumming you can hear? Secret cameo from the mighty @alexreevesdrums Very lucky to have him 🥁
16 Jul 2026
Coming soon 23.09.26
06 Jul 2026
I’m excited to share the next body of work we’ve been developing at Bentley Mulliner.
The team has done an exceptional job bringing the vision to life, creating something truly beautiful and elegant.
Huge thanks to everyone involved for their hard work and dedication, the level of craft and commitment across the board has been outstanding.
A very special project and my first working on a Batur. I can’t wait to share what’s next.
16 Jan 2026
Firstly, I want to say a huge thanks to the entire design team! You guys have been nothing less than sensational and have truly dialled this project up to eleven!!!
Thank you for the unwavering support and everyone involved. It’s been mega and an absolute pleasure executing one of the best projects to date.
This is my first major project working at Bentley, the creativity levels are just on another level.
The best thing is, it’s only the beginning. I can’t wait to share what we’ve got coming up!
Stay tuned for more Supersports content 🤝
#bentley #supersports
14 Nov 2025
Today marks my final day at Condé Nast and what an incredible journey it has been. Over the past decade, it has been both a joy and a privilege to work alongside some of the most talented people in the world.
Condé Nast has been my home, a place where I have grown, learned and built lifelong friendships. Words can hardly capture the depth of my experience. It is truly a magical place and one I will always hold close to my heart. It has played a significant role in both my life and career and I will never forget it.
There are far too many highlights to mention but here is a small glimpse into some of my most cherished memories from my time here.
11 Aug 2025
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