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__ Photographer & art director Agency + music photography • @bradamedia Photo studio • @destudiobrada
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Recent posts
“So, did you have a quiet ADE this year?”
I got that question a lot. This was my 10th ADE working in Amsterdam, and my 2nd focusing more on producing than on shooting myself (still shot 3 shows 💅🏻). Turns out not everyone knows what ‘producing’ means haha.
So here it is: swipe through for months of work, from the first bookings to the last delivery. Planning, crew, briefings, schedules and delivery of thousands of images. Production takes time, and most of it happens long before the first show starts.
But somewhere in the middle of all that chaos, there was one moment that reminded me exactly why I do this.
It was Saturday night at AMF. Around 1 AM, with another 6 hours to go, I was completely running on empty. I took a moment to check the photos @byroxanneblijs had delivered so far that night. And honestly, that moment made me emotional.
Rox was one of the very first photographers at Brada Media, roughly 3 years ago. Now I was looking at senior+ level work. That’s when it all came back to me. Our first jobs, and how much we had to fight in the early days to make people take us seriously as an agency. Seeing how far she has come showed me how far we have all come.
I couldn’t hold my emotions back for a minute. (Maybe not the typical thing to share on Instagram, but being a bit vulnerable isn’t always a bad thing.)
I am so proud of this team. This is what I dreamed of when I started out at ADE all those years ago. Not doing it alone, but TOGETHER.
Thank you ADE, see you next year.
27 Oct 2026
Haven’t been too active on here lately — been pouring most of my energy into @bradamedia and building with the team. But of course, I haven’t exactly been standing still. Here are 10 personal favorites from this year so far.
Which is your favorite 1-10? 👀
04 Jul 2025
New York stories •~
12 Oct 2023
🏀
@harlemglobetrotters for @greenhousetalentnl
05 Oct 2026
I haven’t posted much on this account lately, but for @tomorrowland I’ll gladly make an exception. It was incredible to be back on these legendary grounds.
Here’s a quick selection of a few frames from my camera roll. ✨
28 Jul 2026
Festival season is officially on ☀️. We kicked things off at @paaspopfestival, our fifth year in a row covering it, and it still feels just as magical as the first one.
Shot by: @jordybrada + @ianmoerings
#paaspop
07 Apr 2026
Last week in paradise 🌴
20 Jan 2026
A Monday night well spent.
@duranduran took over @spoorparklive, joined by @son.mieux and @orangeskylineofficial. Three great acts, one packed park, and an audience singing along from start to finish. 🫱🏻🫲🏼
25 Jun 2026
Flipping through our travel diaries again. Why not share one of my favorite golden hour moments.
25 Mar 2026
Test files on film 🎞️
05 Mar 2026
📍New York City
22 Jan 2026
Can’t wait to shoot in the sun again 🥹
16 Mar 2026
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