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Founder @jolovesofficial + @jovodka šø Cocktails, breakthroughs & real talk Making life smell & feel amazing Permit number: 7790118
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Recent posts
Comment or DM us āJOā to get this episode⦠itās a powerful one.
āI wake up every day and choose to believe in possibility. Thatās what keeps me moving forward.ā
This week onĀ Begin Again, weāre joined by the extraordinary Ms Jo Malone CBE (@jomalonecbe ), a world-renowned entrepreneur whose story is anything but ordinary.
Jo went from growing up on a council estate and selling paintings at markets to put food on the table, to building one of the most iconic fragrance brands in the worldā¦from her kitchen. š¤Æ
But just as life was taking off, she was diagnosed with an aggressive form of breast cancer and lost the one thing she built her world around: her sense of smell.
In this conversation, Jo opens up about rebuilding her life from scratch, how faith got her through it and how surviving the hardest of times made her stronger than ever.
In Joās inspiring words:
āYou can change your destiny in a second. If you want to.ā
Thank you, Jo, for showing us how.
LetāsĀ Begin AgainĀ with the INCREDIBLE Ms Jo Malone CBE. š
07 Aug 2025
I wanted to speak to you directly about the High court claim against using my own name. #JoMaloneCBE #Zara #Entrepreneur
07 Apr 2026
When I created Fashionably London for the Zara Emotions collection, I wanted to capture the feeling of walking through the city I love, confident, creative, and full of possibility.
#FragranceFiles #JoMaloneCBE
13 Nov 2025
Ever wondered why your favourite fragrance smells completely different on someone else?
Have you ever noticed this? Let me know below!
#AskTheExpert #FragranceTips #PerfumeLovers
06 Nov 2026
Thereās always a story behind everything I create š
Let me take you behind the magic of this yearās Jo Loves Advent Calendar and share a little peek at some of the surprises waiting inside.
Whoās ready to start the Christmas countdown? #Christmas #AdventCalendar
04 Nov 2026
What happens when you give children the chance to create their very own fragrance?
Meet the Super Sniffers at Victory Heights Primary School! A group of extraordinary young noses who helped bring their schoolās story to life through scent.
From creativity to teamwork, this project was about so much more than perfume. And I couldnāt be prouder of what theyāve created.
#SuperSniffers #VictoryHeights #Fragrance #Creativity
02 Nov 2026
Christmas has always been one of my favourite times of year, and thereās something so special about bringing our festive world to life.
Hereās a little peek behind the scenes of our recent Christmas shoot. So much creativity, laughter and a wonderful team making it all happen!
30 Oct 2026
Are you layering your fragrances the right way?
One of my favourite things about fragrance is that there are no rules, but there are a few little tricks Iāve learnt over the years that can make all the difference.
From starting with your heaviest scent to finishing with something fresh and sparkling, hereās how I create my perfect fragrance combination.
Do you love layering your fragrances, or are you loyal to one signature scent? Iād love to know!
#FragranceLayering #FragranceTips
28 Oct 2026
What if our sense of smell could help save lives? ā¤ļø
Having experienced cancer myself, this is a project that means so much to me.
A heartfelt thank you to Dr Claire Guest and the incredible team at Medical Detection Dogs, including the extraordinary dogs and their dedicated trainers, whose work continues to inspire me.
I canāt wait to share more of this journey with you.
Jo x
#MedicalDetectionDogs #Innovation
19 Oct 2026
Are you testing fragrances all wrong? Here are my top tips for your next fragrance shopping trip.
#FragranceTips #PerfumeLovers
16 Oct 2026
Iām Jo, the founder of Jo Loves, and let me introduce you to one of my favourite creations, Nutmeg & Incense. Warm, spicy and full of character. ā¤ļø #FragranceLovers #PerfumeCommunity
14 Oct 2026
A very exciting moment @JoVodka has officially arrived at John Lewis! šø
Seeing it on the shelves feels incredibly special. What started as an idea is now here for you to discover, taste and hopefully love as much as I do.
Hereās to the next chapter š„
#JoVodka #JohnLewis
12 Oct 2026
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