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Redefining Healthy Hair. Since Forever. ♡ Dedicated to Healthy Hair since 1975 ♡ Hairstylist Founded ♡ PETA Approved
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Recent posts
#JoicoPartner Cassie Carey (@cassiecarey.hair), Joico Brand Content Creator shares, “I love the N series because it feels like a true balanced neutral. I used 8N for my lowlights because I just wanted a slight neutral shadow under my highlights and it did just that. It was powerful enough to counteract unwanted tones and left me with the perfect neutral lowlights.”
@cassiecarey.hair #Joico Formula:
Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
Formula 2 (Lowlights): Joico Blonde Life Demi-Gloss Toners 8N with 5 Volume Blonde Life Coconut Oil Developer
Formula 3 (Root Tap): Joico Blonde Life Demi-Gloss Toners 8N + 9SB with 5 Volume Blonde Life Coconut Oil Developer
Formula 4 (Gloss): Joico Blonde Life Demi-Gloss Toners Clear + 12V + 10G with 5 Volume Blonde Life Coconut Oil Developer
Hair Care: Joico Defy Damage Protective Shampoo and Joico Defy Damage KBOND20 Power Masque
16 Sep 2026
🥊 GLOVES ON. GAME ON. The Battle of the Blondes has officially begun. 💥✨
Watch Joico Global Brand Ambassador & Artistic Director, Larisa Love (@larisadoll) vs. Joico Brand Storyteller & Blonding Specialist, Olivia Thompson (@omgartistry) go head-to-head on @thebtcshow Mainstage, bringing two of today’s hottest blonding trends to life: High-Impact Blonde vs. Soft Girl Blonde. 👱♀️🔥
Who’s taking the crown? 👑 Come see the knockout techniques, hair transformations, and blonding magic happen LIVE. @behindthechair_com
📍 BTC SHOW Mainstage
🗓 Sunday, August 23
⏰ 9:45 - 10:30 AM
Ready or not… we’ll see you ringside. 🥊💛
✨ Meet & Greet with @larisadoll & Mishka 🐶
📍 BTC SHOW: Joico Booth
🗓 Sunday, August 23
⏰ 2:00 PM
#Joico #BattleOfTheBlondes #BTCShow #BehindTheChair #JoicoPartner
22 Aug 2026
#JoicoPartner “🥊 BLONDE BATTLE: ROUND TWO. And apparently, we’re taking this personally. 💁🏼♀️
The main stage was just the warm up… because now @larisadoll and I are taking the Battle of the Blondes straight into the classroom at @behindthechair_com The BTC Show in my hometown, Fort Lauderdale!
Larisa is coming in HOT with her signature high impact blondes: bold, head turning and ready to make a statement. 🔥
Me? You already know I’m repping the soft girl blonde.
🤎✨ High end looking, wearable, healthy blondes with formulas + strategies you can actually take back to the salon and turn into MONEY behind the chair. 💰
Two blonde specialists.
Two completely different approaches.
One classroom.
And yes… one blonde crown. 👑
The best part? We’re not keeping any secrets. 👀
We’re breaking down BOTH techniques LIVE so you can steal… I mean, learn… every formula, placement and strategy. 😂
So now the question is…
🥊 TEAM LARISA: HIGH IMPACT BLONDE
or
🤎 TEAM OLIVIA: SOFT GIRL BLONDE
Drop your team below👇🏻and then grab your seat because Battle of the Blondes: Round Two is about to get GOOD.
See you at @thebtcshow, blondies.”👑✨
#omgartistry #thebtcshow #joico #behindthechair
14 Aug 2026
Dream hair meets dream scent. ✨🤍
A little New York magic, dreamy hair moments, and a scent to remember! 💫
We loved celebrating the launch of Joico's NEW Dream Blowout and Bond Renewal collections alongside @lakeandskye, who brought an extra touch of luxury to our NYC event with their beautiful fragrance experience. ☁️
Because great hair and an unforgettable scent? The ultimate dream duo. ✨
#Joico #fragrance #ultabeauty #amazon #haircare
10 Nov 2026
#JoicoPartner @JoicoPro Brand Content Creator Cameron Nichols (@cameronnichols_) is bringing Smoked Suede Brunette to life with a dimensional, lower-maintenance approach to gray blending using Joico LumiShine.
“I truly love the NBA series because it gives me that natural cool tone of hair we see in nature. It’s balanced and that’s what I love,” shares Cameron.
✨ The secret behind this look? Working with the natural canvas, not against it.
With approximately 10% gray throughout the hair and 60% gray around the hairline, Cameron strategically combines demi-permanent and permanent color to create a softer, more natural grow-out.
By blending grays throughout the base rather than covering them completely and using a lighter permanent shade around the hairline, Cameron creates a balayage-inspired faux money piece without bleach.
The result? Cool, dimensional brunette color, soft face-framing brightness, and a lower-maintenance finish that helps clients stretch the time between salon visits. 🤎
Cameron's #Joico Formula:
✨ Formula 1 (Base): Joico LumiShine Demi-Permanent Liquid Color 6SB + 5N with 10 Volume LumiShine Developer
✨ Formula 2 (Hairline & Lowlights): Joico LumiShine Permanent Crème Color 8NBA with 20 Volume LumiShine Developer
✨ Formula 3 (Gloss): Joico Blonde Life Demi-Gloss Toners 9SB + 8N with 5 Volume Blonde Life Coconut Oil Developer
Cameron's Joico Haircare & Styling Favorites:
✨ K-PAK Color Therapy Color-Protecting Shampoo
✨ K-PAK Color Therapy Color-Protecting Conditioner
✨ Dream Blowout Glass 72HR Frizz Fighter
✨ K-PAK Color Therapy Luster Lock Glossing Oil
Pro Tip: For softer gray blending, use LumiShine Demi-Liquids with 10 Volume LumiShine Developer throughout the roots, then strategically apply a lighter permanent formula around the hairline. This creates natural-looking brightness while minimizing harsh regrowth lines. ✨
Ready to bring cool, dimensional brunettes to your chair? Discover the Joico color portfolio at your favorite Joico professional distributor and recreate this Smoked Suede Brunette look! 🤎
#JoicoLumiShine #hairtransformation #hairstylist
10 Nov 2026
Love it or leave it? 👀💜 Your next haircolor upgrade starts here!
#JoicoPartner Larisa Love (@larisadoll), Joico Global Brand Ambassador & Artistic Director, is sharing why making the switch to Joico LumiShine is easier than ever! ✨
From personalized color conversion plans to expert guidance every step of the way, Joico takes the guesswork out of switching.
💜 Discover the LumiShine difference and join thousands of colorists who have already made the switch!
Ready to elevate your color game? Click the 🔗 above to book your complimentary one-on-one consultation and see if LumiShine is the perfect fit for your salon!
#Joico #JoicoLumiShine #JoicoLoveItorLeaveIt #hairtransformation
09 Nov 2026
A dreamy 2 days with the DREAM TEAM 💗
Celebrating the launch of 3 NEW @joicopro products, Bond Renewal, Volume Boost and Shine Strong. Such a beautiful event with even more beautiful people 🫶🏼
A special thank you to @makeup_by_jessicabrice for all of your help!
#joicopartner #cassiecareyhair #joico #haircare #hair
07 Nov 2026
#JoicoPartner Larisa Love (@larisadoll), Joico Global Brand Ambassador & Artistic Director, is bringing rich, luxurious brunette tones to life with Dimensional Suede Brunette using Joico LumiShine Permanent Crème Color! 🤎
Think soft, sophisticated dimension, beautiful depth, and radiant shine for a brunette look that's anything but basic. ✨
🎨 Ready to elevate your brunette color game? Visit the link in bio to watch the full tutorial on Joico Education On Demand!
Discover the LumiShine difference and recreate this stunning look behind the chair!
#Joico #JoicoLumiShine #JoicoCafeLuxe #haireducation
06 Nov 2026
Repost @sarahzstylz #JoicoPartner
...
Vanilla Latté with a Honey 🍯 Drizzle
- Back with a new flavor ☕️ from the @joicopro Café Luxe collection.
☕️ ~ Joico Lumishine Demi 3/4 10AG 1/4 9G. 5 vol. developer
- I created this Lived-in Blonde using my favorite Foilayage placement, No root smudge needed ‼️
- Leaving triangles 🔻of depth (or negative space) is key 🔑 to lived-in color.
#BTCxJoicoPartner #behindthechair
#hairreels #JoicoBlondeLife #JoicoCafeLuxe
05 Nov 2026
Day 2 of Joico in NYC, and the magic just keeps getting better! 🗽✨
Dream hair, unforgettable moments, and so much JOI as we celebrate the launch of NEW Joico Bond Renewal, Dream Blowout Volume Boost & Dream Blowout Shine Strong! 🥂💖
From discovering the science of stronger hair at the Defy Damage BONDIQ Lab 🧪 to making blowout dreams come true at the Dream Suite 💭, NYC got a taste of all things NEW and innovative from Joico.
Find Your Everyday Joi. 💫
🩶 #Joico #JoicoBondRenewal #JoicoDreamBlowout #healthyhair
05 Nov 2026
#JoicoPartner Richard Mannah (@richardmannah), Joico Global Senior Artistic Director is in New York City with @abileeboivin celebrating the launch of Dream Blowout Volume Boost, Dream Blowout Shine Strong, and Joico’s NEW Bond Renewal! ✨🗽
From stronger hair to dreamy blowouts, we brought the innovation, the beauty, and a little NYC magic together for an incredible celebration! 💜
Find Your Everyday Joi! 💫
#JoicoDefyDamage #JoicoDreamBlowout #healthyhair #shinyhair
04 Nov 2026
Turn up the volume, turn up the JOI! 💗✨
From instant lift to long-lasting hold, Joico Flip Turn Volumizing Finishing Spray is your secret to holiday hair that stays flawless! 🎀
✨ Ultra-firm hold + volumizing power
✨ Humidity protection
✨ Hold for up to 72 hours
#JoicoPartner Joico Global Blonde Specialist & Brand Storyteller Olivia Thompson shares her go-to trick for creating voluminous styles that last from every angle! 💕
Ready to flip your holiday hair game? Shop Joico Flip Turn today!
#Joico #healthyhair #hairspray #JoicoFlipTurn
04 Nov 2026
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