112.1K
Followers
1,351
Following
1,750
Posts
N/A
Reels
N/A
Highlights
12/0
Photos/Videos in last 12
Bio
KARRO (April 2027) WHAT A TIME TO BE ALIVE (2025) – a NYT Editors’ Choice OKAY DAYS (•••k on youtube agents: Peter Straus / Meredith K Simonoff
-
Avg likes
-
Avg comments
-
Engagement
0.2/wk
Posting
Likes and comments are still being collected for this account. Check back shortly.
Recent posts
Introducing Karro by @jennymustard: a contemporary reimagining of Anna Karenina, out April 20, 2027 from @tin_house.
Ferrante meets Kitamura in this taut and sensual retelling that fearlessly searches for the woman at its heart, while fully transforming the story we thought we knew.
On the cusp of her fortieth birthday, Karro has everything: a husband on the rise in London politics, a beautiful son, a luxurious Edwardian home, and money enough to waste her days on literature and the occasional dose of opium. When Karro falls into a consuming affair with a younger American artist, what begins as an awakening soon becomes a scandal, and society’s repercussions are immediate and severe. Karro’s desires force her on a desperate pursuit of happiness—one that threatens to unravel not only her sense of self, but her entire existence.
Moving seamlessly between high-society circles across the globe, Karro bravely revisits the age-old concept of the fallen woman and asks what it means to fall from grace today. Will Karro free herself from societal expectations? And what shape might that freedom take?
Pre-order Karro at the link in bio.
30 Jul 2026
Some news:
Yes, it appears I have somehow mustered the nerves to write an ANNA KARENINA reimagining.
But this is my third novel, so I felt it should show some ambition.
There are many people to thank!
In alphabetical order:
My astute, and supremely passionate editors:
Masie Cochran & everyone at @tin_house / @zandoprojects
Ella Harold ( @__momentsofmine ) & everyone at @penguinfigtree / @penguinukbooks
Leo Teti ( @leonelteti ) & everyone at @plataeditores
Jutta Wallrafen ( @juttaism ) & everyone at @eichbornverlag
My matchless, legendary agents:
Meredith Kaffel Simonoff ( @we_were_here ) & everyone at @thegernertco
Peter Straus & everyone at @rcwliteraryagency
My two earliest (and dearest) readers:
Molly Aitken ( @molly.aitken )
David, obviously ( @davidmustardfilm )
KARRO will be out in spring 2027, which is both a long time and a short time away.
I, for one, can’t wait.
20 Jan 2026
Not only getting reviewed in The New York Times, but being picked an Editors’ Choice - surely enough of a mum-I-think-l’ve-made-it moment to pin to the grid. Not even trying to act cool about it, not one bit.
Thank you hugely to @nytbooks and @emergencychampagne, and very happy to share review space with @hellojadechang, author of the other WHAT A TIME TO BE ALIVE.
12 Oct 2025
We’re teaming up with @barnesandnoble for a KARRO gift bundle preorder sweepstakes! When you preorder Karro by @jennymustard from Barnes & Noble, you’ll be entered for a chance to win:
- A signed, personalized copy of Karro
- $100 Gift card for Barnes & Noble
- @unionsqandco Hardcover of Anna Karenina
- @officialbyredo Bibliotheque Candle
- Swedish Artist-Designed blanket from @slowdownstudio
Head to the link in our bio to enter!
Note: ALL @barnesandnoble preorders, even ones placed before the sweeps announcement, are valid for entry.
KARRO is on sale 4.20.27.
03 Nov 2026
It turns out: a calf-length, bear-sized trenchcoat with a cape is not the choice for a Saturday stroll through the Swedish forest.
02 Nov 2026
Delighted to announce my first novel in the Polish language!
Translated by @agu_walulik and published by @wydawnictwo_pauza – an independent powerhouse publisher with the most illustrious list imaginable, a list I am overjoyed and proud to join. Dziękuję, Pauzo!
Żyjemy Póki Czas will be out January 20th (but available from Pauza’s website from around January 10th).
I have always wished for my work to be translated to Polish, and now here we are.
Nie mogę się doczekać, aż poznacie Sickan!
28 Oct 2026
In this episode of author photos: an ongoing experiment, David and I thought, why not full body?
I (reluctantly!) have to agree with David that these are quite charming in colour, but I prefer the black and white from the side.
What are your thoughts?
P.S. We did not choose this wallpaper, we are renting. D.S.
26 Oct 2026
Jenny Mustard @jennymustard is a Swedish writer and creative, dividing her time between Sweden and London. Jenny and her work have featured in the Observer, the Independent, Vogue, Stylist, the Evening Standard, and elsewhere. She has over 600k followers, and more than 60 million views on YouTube. She is the author of the acclaimed debut novel OKAY DAYS, and sophomore novel WHAT A TIME TO BE ALIVE, a New York Times Editor’s Choice. To date, her novels have been translated into ten languages. Her third novel, KARRO, a contemporary ANNA KARENINA reimagining, is forthcoming in spring 2027.
20 Oct 2026
GIVEAWAY
We have 20 special signed & numbered copies of KARRO, and we are giving one away!
To enter:
• Like this post
• Follow @JennyMustard, @PenguinFigTree, & @VikingBooksUK
• Comment your favourite classic female character
____
UK only. Competition closes 27 October 2026 at 11:59pm GMT. Prize will be posted November 2026.
The winner will be chosen at random and contacted by @VikingBooksUK.
This giveaway is not affiliated with or endorsed by Instagram.
20 Oct 2026
Look, come here, I’ve gained 10kg / 22lbs in one year
and I feel like talking about it
(which I do, on YT)
19 Oct 2026
Dressing for my Sunday walk where I will be seen by myself, David, and one to three passing cars.
05 Oct 2026
The quest continues for the most try-hard author photo since those fabulous early nineties, wearing nothing but a faux leopard fur and a martini, propped on a barstool type photos they used to brave. The golden age in publishing, indeed!
We tried the flash! Turns out neither of our two expensive cameras even have a flash, so these are taken with our tiny vlogger-style Canon.
As per usual David votes colour and I am still partial to a classic black and white. Thoughts?
28 Sep 2026
Follower tracking
We have started recording @jennymustard, but only 1 observation so far — not enough to show a trend yet. Track it weekly →
Download @jennymustard's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 9 hours, 7 minutes ago.
Tracking
What we have recorded about @jennymustard over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Similar accounts
Accounts we track that share hashtags, mentions or bio topics with @jennymustard.
@thelostlibrary
213.3K followers
Also mentions @vikingbooksuk
@simonschusteruk
68.6K followers
Also mentions @barnesandnoble
@idimitriss
1,292 followers
Bio mentions “alive”
@____t_a_t_a___
210.0K followers
Also mentions @officialbyredo
@bellezapalacio
41.1K followers
Also mentions @officialbyredo
@jeffmillerbooks
800 followers
Also mentions @unionsqandco
@al.y
21.1K followers
Also mentions @officialbyredo
@anaisninfoundation
1,302 followers
Also mentions @penguinukbooks