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Bio
creative director, @lakers designer + photographer, husband + dad
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jalexanderdiaz.com-
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Recent posts
today we officially released our first brand anthem to the world. feeling tired, inspired, and insanely proud of the talented crew we got to build this with. here’s to everyone—and everything—that got us here. more to come.
08 Oct 2025
if you know me, you know I’ve come to this arena to watch this team more times than I can count—first as a kid, and now with my own. so many have shared unforgettable moments here.
to be trusted with the design of our first true alternate court, and to see it paired with this uniform—it’s honestly surreal. I walked into the building eager to see this come together, and walked out with nothing but gratitude.
it’s a different type of full circle moment that I’m sure I’ll make more sense of at some point, but for now, I’m just taking a moment to soak it in.
27 Nov 2024
This one means a lot. Having this campaign take the spotlight in the city I’ve always called home, for the team I’ve always rooted for—it’s something special.
If you happen to pass by one of these on your way home, you’ve already made my year. #LakeShow (P.S. Swipe to the end for my favorite Lakers fans)
06 Jan 2020
LA! Please join at Dover Street Market DSMLA to celebrate the release of “Lakers: An Official History of the Purple & Gold” from TASCHEN. Editor Vikki Tobak will moderate a panel discussion featuring Lakers Creative Director J Diaz, designers Melody Ehsani and Jeff Hamilton and Lakers legend Norm Nixon. The discussion will be followed by a special book signing with the panellists and special guest Andrew D. Bernstein.
Thursday November 12th, 6:00pm – 8:00pm
RSVP essential: [email protected]
Photography by Larry Brandt
@adbphotoinc @thenorm_10 @jeffhamilton @melodyehsani @jdeez
02 Nov 2026
after so many years in the making, this beautiful book is finally out in the world. grateful to @vikkitobak , Linda Rambis, and the @taschen team for bringing me along for the ride. there’s a real sense of pride seeing some of my favorite photos included alongside the incredible work of so many photographers who have documented this franchise across generations.
i’m proud to have helped bring the visual history of the Lakers to life. a small piece of a very big story, and one i’ve been incredibly fortunate to be a part of.
Lakers: An Official History of the Purple & Gold — Available Now.
22 Sep 2026
summer; party of five.
07 Sep 2026
had so many subway takes ready to go but no one cared to ask.
14 Aug 2026
job finished.
👑💍
29 Jul 2026
chapter 14, wrapped. what a ride.
25 May 2026
hard to believe it’s been a decade. kobe’s farewell game. walk-off 60. mamba out. goosebumps. you just knew you were watching something you wouldn’t see again. storybook stuff. grateful I was there to capture it.
13 Apr 2026
Riley Sean Diaz 🤍
welcome home, our new everything.
17 Mar 2026
grateful to play a small role in honoring an icon. Pat Riley was proof that greatness is in the details — thrilled to help lay a few out.
23 Feb 2026
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