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THE SUSTAINABLE MEDIA Providing outdoor advertising and urban services around the globe since 1964.
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At JCDecaux, we move to the rhythm of the city.
JCDecaux is committed to improve the quality of life for people wherever they live, work and travel by offering innovative, sustainable street furniture and services that are meeting citizens’ expectations and financed by brands and their advertisement.
JCDecaux has an international footprint: a unique network spanning every continent that makes Out-of-Home a powerful lever to stand out, inspire and engage.
Across the globe, we transform urban spaces into service-driven, creative and responsible communication experiences, for cities, citizens and advertisers alike.
11 Sep 2026
Freshness all the way to the finish line! 🧊🏃♀️
H&S brought the freshness of its shampoo to the streets of Madrid through fully wrapped @jcdecaux_es bus shelters, complete with lighting specially designed for the campaign.
The aim was to highlight the brand’s latest challenge, organised in partnership with @strava: an initiative that celebrated every route and supported users well beyond the finish line.
08 Nov 2026
When the King of Monsters arises on the most beautiful avenue in the world... 🦖
To mark the theatrical release of Godzilla Minus Zero on 4 November, @alltheanime and JCDecaux Live have cooked up an unmissable experiential campaign on the Champs-Élysées’ iconic Morris column®.
05 Nov 2026
Autumn is just around the corner… and @elcorteingles is welcoming it in style!
In Madrid, along the Paseo de la Castellana, the new Autumn/Winter 2026 collection was showcased in all its glory, brought to life by innovative polycarbonate panels.
Many thanks to @dentsu and Dentsu Story Lab for their trust in this campaign.
@jcdecaux_es
03 Nov 2026
🧶 Ready, set, knit!
In Amsterdam, four locations were specially selected to showcase pieces from @ca new knitwear collection to passers-by. Displayed in showcases with wooden frames, the pieces were complemented by 3D-printed embossed textures on the benches of @jcdecaux_nl bus shelters, inviting passers-by to experience the collection through touch as well.
A campaign that transformed outdoor advertising into a brand experience.
30 Oct 2026
@cpcompany brought Milan Fashion Week outdoors with a striking Out-of-Home activation by @igpdecaux.
For the occasion, five billboards were turned into XXL shop windows, each featuring a single iconic jacket on a clean white backdrop, accompanied by a bespoke product description.
A minimalist yet powerful concept that puts craftsmanship and quality in the spotlight, turning the streets of Milan into an open-air fashion showcase. 🧥✨
29 Oct 2026
🚀 HSBC Red Hits the Street: HSBC Life Unveils First-Ever Flagship Bus Shelter Campaign in Macau!
HSBC Life has officially become the first-ever advertiser to launch on JCDecaux Macau’s brand-new Flagship Bus Shelter.
To amplify its 2026 campaign, HSBC Life has strategically targeted key convergence points of pedestrian and vehicular traffic — the Rua do Cunha and Av. Cidade de Lisboa (Rua do Porto) Bus Shelters — effectively reaching a substantial local audience and a diverse flow of visitors.
Experience the full HSBC Red takeover in person from 18 September to 15 October 2026. Through this first-to-market execution, HSBC Life is capturing attention, maximizing reach, and further strengthening its brand presence across Macau.
26 Oct 2026
An innovative bus shelter serving everyday life 🚏
At VivaTech 2026, JCDecaux unveiled LE Bus Shelter, a passenger shelter that meets evolving everyday needs of users and the major challenges facing communities.
✅ Enhanced, inclusive passenger information: a waiting time screen, roof-mounted signage and a directional loudspeaker.
🌡️ Thermal comfort at the heart of use: a "natural cooling module" that can reduce the temperature under the shelter by 7 to 10°C when the outside temperature reaches 35°C, plus an individual misting device unveiled as a preview.
📡 A roof that becomes a service platform: Wi-Fi, data and connectivity, photovoltaic panels and the Filtreo system to deliver cleaner air under the shelter.
🚨 A relay for emergency services: an emergency contact point and a drone that can be remotely operated by emergency teams.
An intelligent micro‑infrastructure, at the intersection of the connected city and the sustainable city. 🌍
23 Oct 2026
Earlier this week, the "Make a Safety Statement" global road safety campaign, jointly launched by the United Nations and JCDecaux, was officially unveiled in China on more than 950 screens across 5 cities.
On this occasion, Emmanuel Bastide, CEO of JCDecaux Asia and Executive Board Member of JCDecaux, and Stephen Wong, Chairman of JCDecaux Greater China, welcomed Jean Todt and Michelle Yeoh. Actor Li Xian has joined the initiative as the new Global Road Safety Campaign Champion for China.
The #MakeASafetyStatement campaign has been rolled out so far in 66 countries and regions where JCDecaux operates, including France, Belgium, the United States, Japan, Mexico and the United Arab Emirates. It reaches wide audiences through JCDecaux's media network spanning public spaces, airports, metros, buses and shopping malls. By the end of 2026, the global campaign is expected to cover all 78 countries in which JCDecaux operates.
The campaign calls on the whole of society to adopt safe travel behaviours and supports the United Nations Decade of Action for Road Safety 2021-2030, which aims to halve global road traffic deaths by 2030.
Pictures: JCDecaux and Grace Choy, UN in China.
22 Oct 2026
@dior has won a Bronze OBIE Award for its flagship grand opening campaign in recognition of the brand's excellence in luxury and fashion OOH!
JCDecaux and @atlasmediagrp participated in enhancing this campaign—we're proud to showcase the winner and celebrate the beauty found in on-the-street advertising!
#JCDecaux #ChristianDior #OBIEAwards #OOH #Luxury
20 Oct 2026
It's game day! 🏀
For the release of NBA 2K27, the latest video game from @2k, @jcdecauxau dressed each shelter in the game's colours, with neon lighting that lit up at nightfall. On the ground, a basketball court marking echoed the world of the game, while speakers played its sound effects.
19 Oct 2026
One blue hour, one scent, one kiosk in the heart of Madrid. 💙
Thanks to its purely Parisian-inspired kiosk, @jcdecaux_es took part in this campaign by inviting the public to discover the fragrance "L'Heure Bleue" by @guerlain.
A perfume display, soaps and mists were on show, and a member of staff on site let passers-by try the scent and handed it out. Everyone could leave with a blue card of landscapes from around the world, along with a fabric bracelet infused with the fragrance.
In addition to the kiosk, a billboard was also installed above the Callao cinema.
The campaign, which took place in one of the most emblematic locations in the Spanish capital, was conceived by Forward Media in collaboration with @havas_play.
16 Oct 2026
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