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Bio
Luxury Fragrances-Founded by @ananyabirla | Born in India to shake up the ordinary all over the world.
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Recent posts
Packed some spicy freshness for the road. Got a little carried away.
Wild coconut, bright bergamot, aromatic lavender and warm tonka & spices. Everyone wanted in.
It’s 5PM Somewhere.
#5pmsomewhere #fragranceoffreedom #itscontraband #eaudeparfum
11 Nov 2026
We released Nannavale as part of our EP Suprabhatha. You’ve heard the original on YouTube, now experience its stripped-down version — raw, vulnerable and calming.
An acoustic take on the song, paired with @itscontraband 5PM Somewhere, capturing the calm and warmth of a sunset.
Our first association with a perfume brand, and we couldn’t have asked for a better one. ❤️
@ananyabirla
10 Nov 2026
Our kind of fireworks.
Happy Diwali from Contraband. ✨
#5pmsomewhere #eaudeparfum #itscontraband
#diwali
08 Nov 2026
Good luck giving this one away.
The 5PM Somewhere Getaway Edit packs 50ml of spicy freshness and a collectible number plate magnet into one very good gifting decision. If you can part with it.
#5pmsomewhere #eaudeparfum #itscontraband #giftset
07 Nov 2026
STEAL IT FROM THEM 😈
I hope my absolute love for this 5pm Somewhere by @itscontraband from @ananyabirla comes through here because every time I use it I love it MORE and MORE!
I think when people here’s unisex perfume, men think it’ll be too feminine on them and women think it’ll be too masculine.. let me tell you that this is the perfect Goldilocks middle that everyone I have sprayed it one has loved!
#fragrance #fragrancereview #itscontraband #perfumes
30 Oct 2026
Blue skies. Palm trees. Nowhere we’d rather be.
It’s 5 PM Somewhere.
#5pmsomewhere #fragranceoffreedom #itscontraband #theneweaudeparfum #eaudeparfum
03 Nov 2026
Destination? We’ll figure it out on the way.
The 5PM Somewhere Collector’s Kit brings the spicy freshness, a little horsepower and a map for taking the scenic route.
#5pmsomewhere #fragranceoffreedom #itscontraband #theneweaudeparfum #eaudeparfum
31 Oct 2026
An unexpected turn. A place we almost drove past. An evening we’ll talk about for a while.
That’s where this fragrance took me.
5PM Somewhere by @itscontraband and @ananyabirla.
#5pmsomewhere #itscontraband #theneweaudeparfum
24 Oct 2026
Bergamot brings the spark. Lavender loosens the shoulders. Cedarwood adds an edge, while warm tonka settles into skin.
The day has checked out. It’s 5PM Somewhere. We’re just getting started.
5PM Somewhere by @itscontraband
#5pmsomewhere #itscontraband #theneweaudeparfum #eaudeparfum
28 Oct 2026
What does freedom smell like?
Our founder, @ananyabirla sits down with perfumer Dalia Izem to talk inspiration, unexpected ingredients and the making of 5PM Somewhere.
A conversation behind the creation. A little insight into its spicy freshness.
5PM Somewhere by @itscontraband.
#5pmsomewhere #itscontraband #theneweaudeparfum #eaudeparfum
25 Oct 2026
The last of the sun. 🌞 A song I haven’t heard in years. 🎵
“Shall we stay a little longer?”
That’s where this fragrance took me.
5 PM Somewhere by @itscontraband and @ananyabirla
#5pmsomewhere #itscontraband #theneweaudeparfum
21 Oct 2026
The Fragrance of Freedom.
Introducing 5PM Somewhere.
Inspired by open roads, unhurried sunsets and the thrill of taking an unexpected turn.
#newlaunch #5pmsomewhere #theneweaudeparfum #itscontraband #eaudeparfum
22 Oct 2026
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