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Bio
Beauty, more or less. Once upon a time, makeup was like jewellery. Shop the Refillable Cloud Compact. @itsprettyhard Podcast with @erikageraerts
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Recent posts
I used to feel a certain way.
Pretty, you could say.
With more.
And then there were moments, that I wanted to disappear.
And so, I’d wipe the performance away.
I’ve since found a space in the middle.
She is neither more or less.
I guess she is me,
In her beautiful, evolving, uncertainty.
Featuring Lily Guthrie @pradacowboy
Director: Roman Anastasios @romananastasios
Production: Outro @outro.au
Producer & 1st AD: Pollyanna Carveth @pollyanna.carveth
DOP: Ryan Bell @r.yanbell
Assistant Camera: Phong Truong @phongfocus
Gaffer: Brydon Westall @brydon.mp4
Sound Recordist: Felix Siro @felix_siro
BTS: Gus Simpfendorfer @s1mpfendorfer
PA/Extra: Gabriella Lidgerwood @gabriella.lidgerwood
Stills: Tom Fisher @tfishstickz
Stills Producer: Oscar Carveth @oscarcarveth
Edit: Gus Simpfendorfer @s1mpfendorfer
Colour: Wes Grant @_wesgrant
Composition: ‘The Drift’ by Stegonaute and Damien Fleau
Sound Design & Mix: Architect Sound House @arcsndhouse
Copy: Erika Geraerts @erikageraerts
Shot on Kodak 500T 35mm @kodak_shootfilm.
22 Sep 2026
We’re all looking at the same thing.
We all have to juggle multiple tasks at once. The pressure of being in many places, fulfilling different roles, learning, performing and discovering, can be overwhelming.
In the rush of it all, we can feel isolated, like we’re each running a race no one else sees. It feels like we’re ever more bound by systems.
Constantly uploading. Constantly comparing. Constantly competing.
We keep trying to tell ourselves we’re different. But what if we’re all quite similar? Beneath the surface, there’s a quiet thread that connects us. A kind of stopgap in the noise of life that binds our mutual interests and instincts. The habitual things we all do – eating, sleeping, moving, blinking – are shared rhythms.
These simple acts become anchors. Reminders that we’re not alone in the race, even when it feels that way.
We’re all busy. We’re all going through something. We’re all longing for connection. We exist on different corners and yet we resist and persist in similar territories. We are everything, everywhere, all at once.
And here, we find meaning. Sometimes, we find beauty.
To each our own perspective.
Same sky, different clouds.
We’re all looking at the same thing.
A short film by DOP & Director: @gabehanvey
NYC co-director: @sophiehur
Editor: @geri______tv @thequarryedit
Colourist: @maxfergusonhook @wearecrayon
Music & Sound design: @jonahgabriel__
Featuring @mishka_dii @sophiehur @abby__keep @louisdn @tatt.toosh @chiarayiontis
28 Apr 2025
The stories are real.
The voices are yours.
We couldn’t make this up if we tried.
‘Before the Mirror’. Shaped by the voices of Fluff’s community, this is a film that captures the liminal space between beauty and identity.
—
Customers, followers, and friends, from around the world. We asked, what do you think about when you think about your relationship to beauty?
Our mission has always been to mirror our audience - a reflection of not just how they look, but how they think and feel.
Audio submissions have been crafted into a single narrative: a collective consciousness. It is a story about how much yourself you can be in any moment.
In this film, Fluff is discovering what so many of us have spent years covering up: ourselves.
Being perceived is a terrifying thing.
A film directed by Kaius Potter.
Shot on location in Naarm, Melbourne. Voice Recordings & Visual Stories featuring Fluff’s community.
Director - Kaius Potter @kaiuspotter
DOP - Tom Black @tomblackdp
Editor - Geri Docherty @geri______tv
Colourist - Alina Bermingham @alinabermingham
Music Composition & Sound Design - Thom Pringle @thompringle
23 Jul 2023
Everyone’s talking about: Orange Blush
Shade #3 ☁️
05 Nov 2026
@pepehavea wears The Bronzing Duet. Shade #2 Warm Brown across the face and eyes as a natural eyeshadow. Shade #3 Soft Orange across the cheeks and nose as a warming blush.
05 Nov 2026
The weight of Fluff.
05 Nov 2026
Lowkey blurring filter. Fluff’s Refillable Setting Powder. Feat @sarainissan
04 Nov 2026
decisions are portals
04 Nov 2026
Since 2018. Ft @sarainissan ☁️
03 Nov 2026
GRW @litiagarr camping. The joy of nature sounds vs another trending song.
03 Nov 2026
@bonnetbabyy wears Fluff Lip Oil #4 Elly Cat Brown
30 Oct 2026
One product, multiple uses. Fluff’s Refillable Bronzing Powder can also be used as a natural eyeshadow to add depth and dimension to the face.
With @jaclyn.cerniglia
30 Oct 2026
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