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“brb, busy making your favourite content” 💅 An @insanity company. Certified B Corp.
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Recent posts
“I was better than him.” 🎧
Angela Rayner gets competitive comparing her DJ skills with the Prime Minister.
Full interview on YouTube and all podcast platforms. 🎙️
09 Nov 2026
We’re incredibly proud to have brought From Humble Beginnings: Life Before Fame to life with host @kwajotweneboa 👏 Featuring inspiring conversations with @adjoa.andoh, @charlenewhite, @yinkabokinni, and @angelaraynermp, the series explores the journeys, challenges and defining moments that shaped the people they are today. Watch on YouTube or wherever you listen to your podcasts, simply search ‘From Humble Beginnings’
06 Nov 2026
Today, the Insanity office turned pink as we joined the UK-wide #WearItPink campaign to raise awareness and support life-changing breast cancer research. For every person who wore pink, Insanity donated to Wear It Pink, because a little bit of pink can go a long way. Thank you to everyone who got involved and helped us make a difference! 👚💞
20 Oct 2026
“I think about a lot of voiceless people who aren’t getting heard.”
@adjoa.andoh on the importance of listening to voices too often ignored.
Watch our full conversation on YouTube or listen wherever you get your podcasts 🎙️
Don’t forget to subscribe! 🙏🏽
18 Oct 2026
The Insanity Studios team welcomed the @shadowtoshine group into the studio to share more about what we do day to day, give them a BTS look at the world of production, and hear first-hand what they’ve taken away from the past six weeks. A huge thank you to Shadow To Shine for the incredible work you do in opening doors for young people, and to the brilliant individuals for bringing so much curiosity and enthusiasm to the programme.
16 Oct 2026
We’re delighted that Momfessions won two @britishpodcastawards! A huge well done to host Laura Guckian! 🏆🏆 @mindmommycoaching
06 Oct 2026
Three years, a British Podcast Award win, multiple nominations and now breakfast TV. A brilliant example of how great podcast IP can grow far beyond the podcast. We’re incredibly proud to be the production partner behind Momfessions and, most importantly, proud of Laura! @mindmommycoaching. ❤️
26 Aug 2026
@ade.oladipo, @emilyeubank_ & @liamgough1993 joined @gordonsmart at @bbc5live to talk all things Punch Perfect!🥊💥
19 Aug 2026
We’re incredibly proud to share our latest commission with the @bbc! Now available on @bbcsounds, @bbcsport’s YouTube channel and all major podcast platforms.
Hosted by @ade.oladipo, @emilyeubank_ and @liamgough1993, this series brings a fresh, entertaining and expert-led take on the world of boxing. This marks our first sports commission from Insanity Studios, and we genuinely couldn’t be prouder of the team who brought it to life. A huge thank you to the BBC commissioning team, our brilliant talent, and everyone across production who made it possible.:boom: Episode 1 is out now. Go watch, listen and let us know what you think!
24 Jul 2026
The team loved being on set for the Mis-Teeq reunion announcement shoot. There was such an amazing buzz around the girls returning, and the energy throughout the day was incredible.💥
29 Jun 2026
We are delighted to welcome Lucy Gulliver into the newly created role of Group Partnerships Director.
Lucy will lead Insanity’s partnerships team, working with brands to develop branded content series and long-term commercial partnerships across the group’s full roster and divisions, spanning Talent, Partnerships, Production and Records.
In the new role, Gulliver will lead Insanity’s partnerships team, working with brands to develop branded content series and authentic commercial partnerships across Insanity’s entire roster of talent, spanning broadcast, social, music, sport, comedy and entertainment.
Known for building and nurturing strong, enduring relationships with brands and partners, she spent 11 years at Channel 4. Highlights for Lucy include the game-changing Black to Front project, which won the Grand Prix at the Media Week Awards, and key partnerships for PepsiCo, Allwyn, Vauxhall and Virgin Atlantic, leveraging Channel 4 programming & talent to connect brands with cultural conversations.
Andy Varley, Founder & CEO, Insanity, says: “Brand partnerships are no longer just an add on to a talent’s career. For many of the most exciting creatives within broadcasting, social, music, sport and entertainment, they are becoming a central part of how their businesses grow.
“The market is moving quickly. Brands want talent who can deliver credibility, content, cultural relevance and distribution, not just visibility. Lucy understands that from both sides: the discipline of major broadcast partnerships and the pace of the new talent-led economy. Her appointment is a statement of intent for Insanity as we continue to grow across management, music, production and partnerships.”
Lucy Gulliver says: “The best partnerships I’ve worked on have always done more than place a brand next to talent or content. They have created something audiences actually want to watch, share or be part of. The key to success for brands now is creating relationship depth, not just reach.”
16 Jun 2026
It’s been a busy week in the podcast world for our Head of Production, @itscharlottemason taking to the stage as a panellist at MPTS, The Great Escape Festival (on behalf of Audio Network) and The Podcast Show (on behalf of Audio UK). Charlotte has been sharing her expertise and championing the power of podcasts across the industry.
22 May 2026
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