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Bio
We design lighting for fashion, events, trade shows, performances, retail environments and more. We can provide all your lighting production needs.
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www.imcdlighting.com-
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Recent posts
Where Lone Star Meets 5 Star . . .
We are happy to share more from The One Party by Uber, recently held the night before the United States Grand Prix in Austin. The evening celebrated F1 weekend, inviting local Uber One members for an exclusive Texas rodeo, a concert by GRAMMY Award-winning Zac Brown Band, and all kinds of other fun surprises that turned the transformed tent into a roadside bar / barn. The night also featured famed Austin eateries like Terry Black’s and Torchy’s Tacos while award winning DJ Cassandra Shankman ruled the turntables.
Swipe left to see more of this Rodeo fantasy brought to life.
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@uber
@f1
design & Production: @david_stark_design
Venue: @carsoncreekranch
Tenting: @skylinetentcompany
Lighting Design: @imcdlighting
Audio, lighting, staging and drape: @frostchicago
Scenic fabrication: @david_stark_design @displaygroup @labyrinth.creative
Headline entertainment: @zacbrownband
DJ: @djcassandra_
Guest Talent Management: @thealist.us
Rodeo: @coolhandwestprod
Catering: @contigocatering
Uber Eats Merchants: @terryblacks_bbq @torchystaco
Security: @blackpersonalprotectiveservice
P.R: @laforcenyc
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📷’s by @benfinch ; 🎥 by @courtneyharvier ; #davidstarkdesign #davidstark #uber #f1 #rodeo #formula1 #eventdesign #eventdesigner #eventplanner #eventplanning #event #eventprofs
30 Oct 2025
“Styling” can be mysterious to define. For us, it’s the act of giving a space its look. That look, in part, comes from the architecture, but it also comes from the stuff or the details we bring into the space that give it character or meaning.
It’s not uncommon for us to be asked to make a space beautiful — weddings are perfect examples of that. In pop-up retail environments, the goal is to showcase the product and there are often displays or “styling” that “sells the merch.” Less frequently, though, we design spaces to look UN-STYLED, as if someone just gathered a bunch of stuff over the years and amassed a collection in an unself-conscious way. That was our styling goal for the recent Uber event hosted in Austin the night before the United States Grand Prix — a Rodeo celebrating F1 weekend and local Uber One members.
Come inside the tent, transformed into a roadside bar/barn filled with racing, rodeo, and Texas ephemera — nothing fancy, all with the intention of looking effortless. “Effortless” is actually much harder to achieve than “fancy,” and sourcing every trophy, every frame, every “memento,” every plant, having enough variety and scale to command the vast space to feel authentic (and cheeky), designing every graphic to look “found” — it’s a huge undertaking. So, check out the process and the end result, and know a band of very creative folks put a lot of time and love into making every inch of this place look “un-designed.”
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@uber
@f1
design & Production: @david_stark_design
Venue: @carsoncreekranch
Tenting: @skylinetentcompany
Lighting Design: @imcdlighting
Audio, lighting, staging and drape: @frostchicago
Scenic fabrication: @david_stark_design @displaygroup @labyrinth.creative
Headline entertainment: @zacbrownband
DJ: @djcassandra_
Guest Talent Management: @thealist.us
Rodeo: @coolhandwestprod
Catering: @contigocatering
Uber Eats Merchants: @terryblacks_bbq @torchystaco
Security: @blackpersonalprotectiveservice
P.R: @laforcenyc
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📷’s by @benfinch ; #davidstarkdesign #davidstark #uber #f1 #rodeo #formula1 #eventdesign #eventdesigner #eventplanner #eventplanning #event #eventprofs
29 Oct 2025
How do you say, EPIC?!?!
On this #teamtuesday, we tip our hats to the entire squad of champions that brought Uber’s F1 Rodeo to life just a little over a week ago, deep in the heart of Texas. 🤠 🐂 🏁 🏆
This event site was built from scratch, and it took time to install it — 13 days, to be exact. The team erected a grand Levo Lossberger tent in an empty field, chosen because when clad, it took on the shape of a barn. Held the night before the United States Grand Prix and celebrating F1 weekend, The One Party by Uber welcomed six hundred local Uber One members for an exclusive Texas rodeo that started the evening with a bang. A performance by GRAMMY Award-winning Zac Brown Band closed the night , and while the “barn” functioned as both a rodeo ring and a concert venue, it was also a super-cool roadside lounge where famed Austin eateries like Terry Black’s and Torchy’s Tacos popped up alongside pool tables, a mechanical bull, and plenty of comfy seating set amongst Texas and racing ephemera. It was a top to bottom transformation.
Swipe ◀️ to dive into this monumental experience. It was, in fact, our team’s very first rodeo, and you know what? It won’t be our last; we’re hooked.
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@uber
@f1
design & Production: @david_stark_design
Venue: @carsoncreekranch
Tenting: @skylinetentcompany
Lighting Design: @imcdlighting
Audio, lighting, staging and drape: @frostchicago
Scenic fabrication: @david_stark_design @displaygroup @labyrinth.creative
Headline entertainment: @zacbrownband
DJ: @djcassandra_
Guest Talent Management: @thealist.us
Rodeo: @coolhandwestprod
Catering: @contigocatering
Uber Eats Merchants: @terryblacks_bbq @torchystaco
Security: @blackpersonalprotectiveservice
P.R.: @laforcenyc
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📷’s 1, 3, 5, 6, 8, 11, 12, & 14-20 and drone footage of the tent exterior by @benfinch ; 📷 2 by 📱; 🎥 by @courtneyharvier #davidstarkdesign #davidstark #uber #f1 #rodeo #formula1 #eventdesign #eventdesigner #eventplanner #eventplanning #event #eventprofs
28 Oct 2025
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23 Aug 2024
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14 Feb 2024
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13 Feb 2024
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13 Feb 2024
FALL/WINTER 2024 COLLECTION BY PETER DO
PROTECTION VS. PROJECTION
CREATIVE DIRECTOR @doxpeter
PRODUCTION @dizoninc
LIGHTING DESIGN BY @imcdlighting
LIGHTING BY @imcdlighting with @brooktechnyc and @airstaramerica
FILM @philipppaulus
AUDIO @adiworldwide with @brooktechnyc
MUSIC DIRECTION @javierperal
STAGING @kadanpro
ORIGINAL MUSIC @javierperal and Matthew Compo
VOCAL TALENT AND CREATIVE MUSIC CONSULTANT @mttjmsn
VIDEO @holyjunglefilms
LIVESTREAM Indigital
STYLING @jasonrider
CASTING @establishmentny
HAIR @jawaraw for @bumbleandbumble
MAKE-UP @daniel_s_makeup FOR @maccosmetics
NAILS @jinsoonchoi for @jinsoon
MUSIC DIRECTION @javierperal
ORIGINAL MUSIC @javierperal and Matthew Compo
VOCAL TALENT AND CREATIVE MUSIC CONSULTANT @mttjmsn
MOVEMENT DIRECTOR Emily Petry
PRESS NOTE AND SOUNDTRACK TEXT @emilychang_
PRESS @lucienpages for @lucienpagescommunication
#HLFW24
13 Feb 2024
#opening @adidas @adidasnyc @tangramint #retaillighting #storelighting #lightingdesign #shoes
03 Mar 2022
#brarevolution @adidas @adidasnyc @tangramint #retaillighting #lightingdesign #another openinganotherstore
09 Feb 2022
@gafroofing #ibs #kbis #nahb @3dexhibits @smartsourcetech #tradeshowlighting #exhibitlighting #lighting #lightingdesign thanks to all
08 Feb 2022
#gaf 2022 #roofingexpo @3dexhibits #tradeshowlighting #tradeshowrigging @smartsourcetech #lightingdesign #exhibitlighting
01 Feb 2022
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