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Crossroads of style and elevated substance throughout the Middle East, North Africa and beyond. ISSUE 11: PAGEANT. OUT NOW.
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ICON MENA 11 is out now.
For our new cover story, Vladimir Martí captures the splendour caught mid-collapse, somewhere between opulence and decay.
Creative Direction: Kevin Breen @kpbreen
Photography: Vladimir Martí @vladimirmarti
Styling: Barnabé White @barnabe_white
Executive Producer: Drew Brown @drewdb_
Casting Director: Elodi Yelmani @el0y3i @vedettes.model.management
Grooming: Claire Gil @clairegil_makeup
Model: Wissem Ben Fraj @wissem_b.f
Photo Assistant: Gael Margerie @monsieur_gram
Style Assistant: Louis-gui Pradere @l_____v_____p
28 Sep 2026
Somewhere between waking and dreaming. Behind the scenes of our Pageant issue cover story, in @loropiana Fall/Winter 2026-2027.
Video by @maycondehan
28 Sep 2026
Shot within the faded grandeur of an old French château, ICON MENA’s 11th issue, themed Pageant, arrives with its cover story ‘Decadence & Decay’. Model Wissem ben Fraj wears Loro Piana’s FW26/27 collection, its fluid, elongated silhouettes drifting among crumbling walls and ornate decay.
Creative Direction: Kevin Breen @kpbreen
Photography: Vladimir Martí @vladimirmarti
Styling: Barnabé White @barnabe_white
Executive Producer: Drew Brown @drewdb_
Casting Director: Elodi Yelmani @el0y3i @vedettes.model.management
Grooming: Claire Gil @clairegil_makeup
Model: Wissem Ben Fraj @wissem_b.f
Photo Assistant: Gael Margerie @monsieur_gram
Style Assistant: Louis-gui Pradere @l_____v_____p
28 Sep 2026
You’ve seen them. You double tapped. You were probably intrigued and maybe even considered owning one.
From the 1970s through the 1980s, the Iraqi presidency commissioned hundreds of presentation watches from mostly Swiss houses, each carrying Saddam Hussein’s portrait. They were never sold, only gifted to everyone from foreign heads of state to ordinary Iraqi citizens.
Two decades after his fall, and despite Iraq’s ban on Ba’athist symbols, the watches have found a thriving second life online, drawing serious buyers and comment sections full of longing.
So who is buying a dictator’s watch today, and why does his image still hold such pull?
Deputy editor @sami.abdelbaki traces the strange afterlife of the Saddam Hussein watch and what its revival reveals about nostalgia, myth-making and a region still reckoning with its strongmen. Read the full story via the link in bio.
09 Nov 2026
With the holidays fast approaching, the week belonged to storytelling, as the houses traded the runway for the cinema screen and set the tone for a season of celebration. And just as the week was winding down, the biggest news of all arrived this morning, with Martine Rose named creative director of Balenciaga.
06 Nov 2026
Martine Rose is Balenciaga’s new creative director.
Kering confirmed the appointment this morning, with the London designer taking over from Pierpaolo Piccioli on 16 November and overseeing womenswear, menswear and accessories at the Paris house. For Rose, it’s something of a homecoming. A decade ago, Demna brought her in as menswear consultant for his first collections at Balenciaga, and the swollen proportions and sharp graphic eye she helped shape there went on to define how a generation of men got dressed.
06 Nov 2026
Inside the Pageant issue.
A selection of spreads from an issue built around spectacle, ceremony and the art of being seen, moving between portraiture, fashion, essays and photography.
Get your copy now.
Editor-in-Chief: @kpbreen
Deputy Editor: @sami.abdelbaki
Creative Director: @danestojanovic
Art Director: @kimberleekessler
Fashion Director: @kim.j.payne
Executive Producer: @drewdb_
Senior Producer: @steff.producer
With contributions from writers @byrawaatalass @jeremy.tav @kajgru @ntnncy @douniia.el @ameliadhuga @yasmin.alra
05 Nov 2026
In 1980, Morocco sent a 22-year-old @samirasaid to @eurovision in The Hague, becoming the first and only time the country competes.
She sang “Bitakat Hob” (Love Letter), an Arabic-language ballad pleading for peace between neighbours, and left with seven points and an 18th-place finish out of 19. Morocco never returned, Said has barely spoken of it since, and one of the region’s stranger pop-cultural firsts slipped quietly out of collective memory.
Writer Dounia El Barhdadi (@douniia.el) revisits that night and what it reveals about a nation still choosing which of its many identities to wear for each occasion.
05 Nov 2026
ERDEM’s first museum retrospective at the @designdohabiennial brings more than 150 pieces into an immersive staging by Robin Brown, with exhibition design by P Joseph setting the mood for a show that feels as much like stepping into Erdem’s imagination as walking through his archive. And somewhere in the mix, the latest issue of ICON makes a cameo.
@erdem @erdem.moralioglu
04 Nov 2026
Lebanese label AMER (@ahmedamerofficial) presents Bittersweet, a Fall/Winter 2026/27 collection made in two chapters, the first shaped by the slow erosion of everyday life in Beirut and the second by the war that followed.
It is a collection about holding onto roots while the ground keeps shifting, and about keeping a little softness close when bitterness is the daily register.
Photography: @yasminahilal_
Models: @remahjammoul @nasrisays
HMU: @adamalbasslanhmua
Management and Production: @joedeeba_
Assistant: @charbelnakhleh
Location: The Home Gallery @beirutblackkatart
Furniture: @studio.mallouhi
04 Nov 2026
Jaou lives up to its name.
Eight editions in, @jaoutunis handed the spotlight to film and video, bringing @centredartcontemporaingeneve’s Biennale de l’Image en Mouvement to Africa for the very first time. Sixteen artists took over a nineteenth-century barracks in the Medina for Becoming the Ocean, the Mediterranean got its own reckoning in Undertow, and the city did the rest with concerts, performances and Jaou Nights that had no intention of ending early.
03 Nov 2026
November is an art month through and through.
Few months make the case for the region’s creative life quite like this one, with the calendar moving from city to city with barely a pause, carrying conversations between Dubai, Doha, Sharjah and Cairo. Pack accordingly.
02 Nov 2026
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