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Bio
A Singular Obsession. Terroir is our foundation. Designed by Elle AyoubZadeh, handcrafted in Italy.
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zvelle.com-
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Recent posts
The Alatus boot began the language of flight and the Velati continues it. Hand-shaped contrails are sculpted in layers across the vamp.
#ZvelleTerroir
06 Nov 2026
Velati is our new loafer design, driven by flight: movement, curvature and lift.
#ZvelleTerroir
05 Nov 2026
Kieran in London, in the Ray deerskin sneaker.
Styled by @chloehartstein
01 Nov 2026
The Man in the Arena, Power and Poetry of Flight, and Power and Purpose. Three stories for a Singular Man. The Zvelle Man.
29 Oct 2026
This photo was taken almost three years ago in one of my favourite places in the world, our factory in Italy. I was holding the first pair of Rays and it is the only time you will catch me sitting on the floor. I had an instinct to design a high top with the soul of a dress boot and I knew enough by then to follow that instinct wherever it led. I’ve done the same with every shoe I have designed since.
- Elle
16 Oct 2026
I’m writing a new story for the Zvelle man, a new expedition. I don’t hold on to the past, so I periodically remind myself to pause and review where he has been before I decide where he goes next. The Power Station comes to mind. There is always the story and the story behind the story. Here are some behind the scenes I haven’t shared before.
Every story comes with its own challenges and constraints, and I’ll soon find out what the next one’s are. Not having to walk a 2,200-foot tunnel for the right shot makes our current location feel easy. I like to go where fashion has not gone before and tell the story of a singular man.
- Elle
12 Oct 2026
Zvelle deerskin from every angle. The Ray in Midnight Blue.
10 Oct 2026
Each deerskin is read by hand before it is cut. Every pair carries one grain.
#ZvelleTerroir
08 Oct 2026
Zvelle deerskin from every angle. The Ray in Noir Silk.
07 Oct 2026
This is how all of my creations begin. In my own house, for the people I love most.
- Elle
#TheFirstPairs
02 Oct 2026
Two generations of Solos.
#TheFirstPairs
30 Sep 2026
Stories shape us, and that’s why I love to start every new design with one. Some stories are more personal than others. Ke Huy Quan’s is one of those for me, and I’m always proud to see him in Zvelle.
The title of his memoir, “Never Say Die,” could also be the title of any entrepreneur’s or creative’s journey.
@kehuyquan wore his Alatus to talk about it on @jimmykimmellive . It’s 9 minutes of inspiration. For me, it’s about staying in the arena.
- Elle
23 Sep 2026
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