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Driving culture forward. Work with us @hypemaker Shop with us @hbx
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Recent posts
WHATMORE is always outside. Performing a free show at Chinatown’s Modern Shanghai. Memorizing lyrics backwards outside a Lower East Side McDonald’s. Running rounds of pickup or ‘Super Smash Bros.’ with the gang. Traveling from Canada to Chicago in 12 hours for two major festival sets. If they’re not on tour, chances are you can find the NYC group somewhere in the mix.
Coming off their biggest summer yet —with their first headlining tour and sets at some of the country’s biggest festivals — WHATMORE sat down with us for our latest Hypetrak digital cover story.
Read the full story at the link in bio, presented by @toyotausa ‘s New All-Electric C-HR.
In partnership with @toyotausa
Author: @elainalaurenn
Photographer: @matthewyoscary
Video Director: @thetylerwu
Director of Photography: @glitchylarry
Editor-In-Chief: @madrellstinney
Managing Editor, Branded Content: felson.sajonas
VP Global Editorial: @paulheavener
Global Creative Director: @kevinwong
Global Creative Operations Manager: @gabriellakoppelman
Art Director: @disco.blood
VP Production: @elanastar
Senior Creative Producer: @sarahschecker
Graphic Design: @tanyataco
Styling: @taliarestrepo
Hair: @blaqfrancishair
Skin: @ryanncarter
Set Design: @jennykcorrea
Digital Technician: @ryanschostak
Production: @themorrisongroup
Editor: @_andrewye
Retouching: @gregalders
Management: @thanksfortheluck
09 Sep 2026
“It’s just in our nature: we’re New York,” WHATMORE’s (@whatmoreeee) Elijah Judah says.
All born and bred New Yorkers — despite what commenters on their early TikTok flips might have suspected — Cisco Swank, Elijah Judah, Jackson August, Yoshi T., and Sebastiano know that making it in New York also means finding a way to stay here. “You’re competing with the city itself and its economy,” Yoshi says. “You keep going just to stay out here.”
That mentality has followed WHATMORE from LaGuardia High School classrooms and early sessions Upstate to some of the world’s biggest festival stages, without losing sight of the city that shaped them.
For the real lore of WHATMORE, hit the link in bio to dive into our latest Hypetrak digital cover story, presented by @toyotausa ‘s New All-Electric C-HR.
In partnership with @toyotausa
Author: @elainalaurenn
Photographer: @matthewyoscary
Video Director: @thetylerwu
Director of Photography: @glitchylarry
Editor-In-Chief: @madrellstinney
Managing Editor, Branded Content: @felson_sajonas
VP Global Editorial: @paulheavener
Global Creative Director: @kevinwong
Global Creative Operations Manager: @gabriellakoppelman
Art Director: @disco.blood
VP Production: @elanastar
Senior Creative Producer: @sarahschecker
Graphic Design: @tanyataco
Styling: @taliarestrepo
Hair: @blaqfrancishair
Skin: @ryanncarter
Set Design: @jennykcorrea
Digital Technician: @ryanschostak
Production: @themorrisongroup
Editor: @_andrewye
Retouching: @gregalders
Management: @thanksfortheluck
09 Sep 2026
When WHATMORE (@whatmoreeee) booked their first venue, they had a yearslong group chat to their name and zero music together as a band.
The five-man unit of Cisco Swank, Elijah Judah, Jackson August, Yoshi T., and Sebastiano met at LaGuardia High School and have been moving through New York together ever since.
For our August digital cover, WHATMORE takes us through the lore: one formative freshman-year band class, a Snarky Puppy concert in Queens, early recording sessions in Pennsylvania, and the four years between the creation of the WHATMORE group chat and their first official release.
Read the full cover story at the link in bio, presented by @toyotausa ‘s New All-Electric C-HR.
In partnership with @toyotausa
Author: @elainalaurenn
Photographer: @matthewyoscary
Video Director: @thetylerwu
Director of Photography: @glitchylarry
Editor-In-Chief: @madrellstinney
Managing Editor, Branded Content: @felson_sajonas
VP Global Editorial: @paulheavener
Global Creative Director: @kevinwong
Global Creative Operations Manager: @gabriellakoppelman
Art Director: @disco.blood
VP Production: @elanastar
Senior Creative Producer: @sarahschecker
Graphic Design: @tanyataco
Styling: @taliarestrepo
Hair: @blaqfrancishair
Skin: @ryanncarter
Set Design: @jennykcorrea
Digital Technician: @ryanschostak
Production: @themorrisongroup
Editor: @_andrewye
Retouching: @gregalders
Management: @thanksfortheluck
09 Sep 2026
@rip.dillom has never been one to play it safe, and the Latin GRAMMYs just gave his chaos a nomination🩸🎸
The Argentine artist is up for Best Rock Song with “Rojo Profundo,” proving that his twisted, theatrical universe has officially made its way onto one of Latin music’s biggest stages. Turns out, a little darkness goes a long way.
We caught up with him during Latin GRAMMY week to unpack the meaning behind “Rojo Profundo,” the emotions that come with performing it live, and what fans can expect from his newly announced shows across Uruguay, Argentina, and the United States.
Video: Hypebeast
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@rip.dillom nunca ha sido de seguir las reglas, y ahora su dosis de caos llegó hasta los Latin GRAMMYs🩸🎸
El argentino compite por el premio a Mejor Canción de Rock con “Rojo Profundo”, demostrando que su universo oscuro, teatral y retorcido también tiene lugar en uno de los escenarios más importantes de la música latina. Parece que un poco de oscuridad puede llevarte bastante lejos.
Nos sentamos con Dillom en Las Vegas para descubrir qué se esconde detrás de “Rojo Profundo”, las emociones que desata cada vez que la canta en vivo y las sorpresas que prepara para sus próximos conciertos en Uruguay, Argentina y Estados Unidos.
Video: Hypebeast
12 Nov 2026
@ovyonthedrums knows a thing or two about making hits, and his latest collaboration has made its way to the Latin GRAMMYs. 🔥🎶
The Colombian hitmaker heads into the 2026 ceremony with a Best Urban Song nomination for “Yo y Tú,” his collaboration with @beele and @quevedo.pd. Already a two-time Latin GRAMMY winner, Ovy continues to prove that his hit recipes never stop flowing.
We caught up with the producer in Las Vegas to get the story behind “Yo y Tú“, what the song’s success means to him, and what makes the 2026 Latin GRAMMYs so special.
Video: Hypebeast
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@ovyonthedrums sabe cómo convertir una colaboración en un hit, y esta vez lo llevó hasta los Latin GRAMMYs 🔥🎶
El productor colombiano llega a la edición 2026 con una nominación a Mejor Canción Urbana por “Yo y Tú”, su colaboración con @beele y @quevedo.pd. Con dos Latin GRAMMYs en su historial, Ovy sigue demostrando que su fórmula no conoce fronteras.
Nos sentamos con él en Las Vegas para descubrir cómo nació la conexión entre los tres artistas, qué significa el éxito de “Yo y Tú” y que es lo que hace tan especial esta edición de Latin GRAMMYs.
Video: Hypebeast
12 Nov 2026
Hypebeast LATAM brought a different kind of heat to Las Vegas 🔥🎤
In the middle of Latin GRAMMY week, we took over Disco Bébé inside Zero Bond at Wynn Las Vegas for a night dedicated to the best in Latin music and culture. With @arcangel, @titobambinoelpatron, @jquiles among the guests and @farruko, @ryancastrro and @yosoytukapo who hit the stage for a live performance that kept the energy going until late.
Consider this your first access to one of our biggest nights in Vegas. Do you want another peak inside?
Photo: @onlyguillermo/Hypebeast
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Hypebeast LATAM subió la temperatura de Las Vegas a otro nivel 🔥🎤
En plena semana de los Latin GRAMMYs, nos apoderamos de Disco Bébé, dentro de Zero Bond en Wynn Las Vegas, para una noche dedicada a lo mejor de la música y la cultura latina. Con @arcangel, @titobambinoelpatron y @jquiles entre los invitados, @farruko, @ryancastrro y @yosoytukapo se adueñaron del escenario con presentaciones en vivo que mantuvieron la fiesta encendida hasta altas horas de la noche.
Este es solo un primer vistazo a una de nuestras noches más grandes en Las Vegas. ¿Quieren ver más de lo que pasó detrás de nuestras puertas?
Foto: @onlyguillermo/Hypebeast
12 Nov 2026
@champagnepapi's jewelry collection just got a little more international 🇦🇱💎
Designed by @alexmoss, the rapper's latest chain features Albania's double-headed eagle completely covered in diamonds, making an appearance in Future's “Ya Hit” music video.
How are we rating the new ice?
Photo: Alex Moss
12 Nov 2026
@farruko gave us the inside scoop on his new era before setting Hypebeast LATAM’s afterparty on fire 🔥🇵🇷
The Puerto Rican artist is rewriting his own playbook, bringing his urban roots to the electronic music scene with tracks like “MADRID” and collaborations with @steveaoki and @alanwalkermusic.
During our sit-down in Las Vegas, he opened up about what pushed him to experiment with new sounds, what it truly means to rise again with ‘Farruko: RESURGE,’ and where he sees his career heading next.
From reggaetón to the dancefloor, Farruko is far from done reinventing himself. Discover more above.
Video: Hypebeast
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@farruko nos reveló los secretos de su nueva era antes de prender fuego a la afterparty de Hypebeast LATAM 🔥🇵🇷
El puertorriqueño está cambiando las reglas de su propio sonido, llevando su ADN urbano a las pistas de música electrónica con temas como “MADRID” y colaboraciones con @steveaoki y @alanwalkermusic.
Durante nuestra entrevista en Las Vegas, nos contó qué lo llevó a experimentar con nuevos ritmos, qué significa realmente resurgir con ‘Farruko: RESURGE’ y hacia dónde quiere llevar su carrera en los próximos años.
Del reggaetón al dancefloor, Farruko todavía tiene mucho por reinventar. Mira el video de arriba para conocer más.
Video: Hypebeast
11 Nov 2026
@grupofrontera has turned heartbreak into an art form, and the Latin GRAMMYs are taking notice 💔🇲🇽
With ‘Lo Que Me Falta Por Llorar’ nominated for Best Norteño Music Album, the group joined us in Las Vegas to spill a few secrets behind the record, reveal which tracks hit closest to home, and unpack the emotional story behind its title.
Turns out, there’s a lot more to their heartbreak anthems than meets the ear. Hit play for our conversation with Grupo Frontera.
Video: Hypebeast
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@grupofrontera convirtió el desamor en su especialidad, y ahora hasta los Latin GRAMMYs lo reconocen 💔🇲🇽
Con ‘Lo Que Me Falta Por Llorar’ compitiendo por Mejor Álbum de Música Norteña, el grupo llegó a nuestra suite en Las Vegas para revelar los secretos que esconde el disco, las canciones que más les llegan al corazón y por qué decidieron ponerle un título tan cargado de sentimiento.
Detrás de cada canción de Grupo Frontera hay una historia que todavía duele. Dale play y descubre nuestra conversación.
Video: Hypebeast
11 Nov 2026
What gives Knocked Loose (@knockedloosehc) its distinct juice? We asked the band at Amma Cafe, an Albanian watering hole in Ridgewood, Queens.
“We’re five guys, all in slightly different places musically,” says guitarist Isaac Hale. “We’ve never tried to go for one specific sound. When you have a bunch of people that all listen to different stuff, and it all comes together in one package, I think it’s what makes Knocked Loose really unique.”
Read the full story in @hypebeastmag Issue 38: The Juice Issue, available now on @hbx
Videos via Jared Leibowitz, @jaredleibowitz, and Knocked Loose, @knockedloosehc
Produced by Zach Sokol @zachsokol
Edit by Luke Roberts @rukeloberts
Special Thanks: @ammacafeinc, @orienteer, @llcoolalicia
11 Nov 2026
@coachella are unveiling its star-studded lineup for 2027, with @sza, @dualipa, and @tameimpala set to headline the shows.
The heavyweight bill also includes major performances from @madonna, @daddyyankee, @phoebebridgers, @dontoliver, @zaralarsson, @weezer, and @domdolla. Moreover, heavy-hitting electronic acts include @etjusticepourtous, @peggygou, @fourtetkieran, and @chaseandstatus.
Passes go on sale on November 13 via Coachella.
Photo: Coachella
10 Nov 2026
@greeicy inaugura la suite de Hypebeast LATAM en los Latin GRAMMYs 2026🔥🇨🇴
La colombiana fue la primera en sentarse con nosotros para hablar de la nominación de ‘Candela’, las sorpresas que le ha dejado el álbum y todo lo que se viene en uno de los momentos más emocionantes de su carrera.
Dale play y descubre nuestra conversación con Greeicy desde Las Vegas.
Video: Hypebeast
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@greeicy kicks things off at Hypebeast LATAM’s suite for the 2026 Latin GRAMMYs🔥🇨🇴
The Colombian artist was the first to sit down with us to talk about her nomination for ‘Candela,’ the biggest surprises that came with the album, and what’s next as she enters one of the most exciting chapters of her career.
Hit play to catch our conversation with Greeicy straight from Las Vegas.
Video: Hypebeast
10 Nov 2026
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