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An award-winning, global creative agency that specialises in all stages of production from research and strategy to ideation and creation.
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hypemaker.co-
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Recent posts
You probably never thought this collab would exist.
@hypemaker united @kappa and @budweiser for a capsule collection that honours both brands’ cross-cultural heritage.
The Italian sportswear label boasts a rich, celebrated legacy in football that turned it into an icon of the ‘80s and ‘90s. Here, tracksuit sets, “MIKAIL” and “MARKUS” jerseys and a bucket hat, all embrace that era’s unique style codes, and the designs are complete with the Omini logo fused with Bud signature colourways. On the jerseys, brand recognition sits at the forefront as the Bud bow-tie logo is flipped on both to feature it with or without text.
Set in Italy, the campaign visuals keep in line with the nostalgic approach of the collection. Following three friends as they head to watch the football at a pub, it captures the atmosphere, excitment and togetherness the game can bring.
Which two brands would you like to see partner on a collection?
29 Jul 2026
We teamed up with @converse to launch the Chuck Taylor Lo. The campaign follows three creative friends whose styles are constantly evolving — different looks, different moods, different trends. The one thing that stays the same? Their Converse.
05 Mar 2026
We collaborated with @visacashapprb to launch their 2026 replica team kit. Featuring F1 team drivers @arvid.lindblad, @liamlawson30 and a crew of driven community members, the campaign proves that original style will always outpace the competition.
15 Jan 2026
@hypemaker presents @adidasoriginals SS26 CNY campaign featuring Li Xian, Nana OuYang, He Yu and He Chong. Built around the theme “Classic Forward, Lead the Charge,” the range draws from Baijiayi or the traditional hundred-family robe, a symbol of shared blessings and protection. The latest CNY collection is available now at adidas selected store.
#Hypemaker #adidasoriginals
01 Jan 2026
HOKA takes over Chamonix for the craziest train running event of the year. HOKA UTMB Mont-Blanc gathered more than 10,000 runners, elite and amateur runners alike, to confront diverse terrains in this three-level event.
Hypemaker is proud to partner with @hoka to create this inner adventure that pushes mental and physical limits in the heart of the Alps. Cross valleys, summit passes, and let the sheer scale of Mont-Blanc redefine you.
01 Dec 2025
@glo.japan LOVE AT FIRST, a curated universe where art, music, fashion and food come to life through the lens of instinct and creativity.
Joining forces with Hypemaker, glo creates a multisensory experience pinpointing [Sight] [Beat] [Taste] [Style] through live performances, hands-on workshops, installations and creator-led interactions. The event gathered many visionaries critically-acclaimed in their own fields to speak, such as digital artist @ochyai , legendary music unit @mflo_official , culinary artist @takefumi.hamada and fashion and culture curator @poggytheman
09 Nov 2025
We partnered with @asics_sportstyle to bring their SS25 global campaign to life — championing the belief that to move your mind, you’ve got to move your body.
Through stories of breaking through stalled moments and rediscovering passion, we chase the feeling that sparks change. Step in style. Move with purpose. Elevate your look — and your mindset.
#SoundMindSoundBody
14 Jul 2025
Helping Zalando and adidas Originals celebrate individuality for the SS25 campaign, the campaign spotlighted the brand’s roster of low profile silhouettes, SL72 sneakers, and apparel collections.
Embracing self-expression through storytelling content on socials, plus a unique event in Berlin with women’s wrestling league from Japan @sukeban_world 💥 💣 🇯🇵
24 Jun 2025
Hypemaker worked with @giorgioarmani for the latest Icon collection, sourcing the right talent to help the iconic brand resonate with a contemporary audience in its 50th year.
Delivering full 360º services, Hypemaker took the brief from creative strategy through to production & delivery. The campaign lived ATL in OOH & Print, and digitally everywhere.
feat: @kaytranada @soojoo @archierenaux3
14 May 2025
Hypemaker made its debut of Hypebeast Live in Singapore, taking over TRIFECTA SINGAPORE and Somerset Skate Park. The event offered a series of curated music performances and brand activations, bringing together close to 1,000 attendees to be fully immersersed in the physical and audible narratives of Hypebeast. With the support of *SCAPE and the Somerset precinct, Hypebeast Live showcased live music performances by @autografmusic, @theonlyhavenz, @kiara._, @itsjustnicolette, @_ellahadid, @sivaneshpillai, @tropiclab, and framethedonn. Additionally, urban artist @clogtwo delivered a captivating live art presentation, elevating the event experience.
Guests were treated to special drinks courtesy of @diageo and @guinness, indulged in @haagendazssg' delightful summer treats, got a sneak peek of the latest @asics_sportstyle_sg sneaker collection, and had the opportunity to receive exclusive gifts from @crumpler.
01 Aug 2024
The 2024 Drums Awards for Marketing APAC has recognized Hypemaker China with a Bronze Award in the Rebrand or Relaunch category for the campaign "We Gave the World an Original, You Gave Us a Thousand Back" curated for @adidasoriginals. This global recognition celebrates the most effective marketing campaigns, companies, and individuals in the Asia-Pacific region.
The campaign, led by influential local creatives in Mainland China, was carefully curated to highlight the brand's three iconic sneakers - the Superstar, the Gazelle, and the Samba. Through three films and accompanying triptych stills featuring brand partners, collaborators, and friends, the campaign showcased the unique qualities of each shoe.
10 Jul 2024
We partnered with @spotifykr to create their inaugural offline event, the 2023 Spotify Wrapped, held in Seoul. Our collaboration encompassed event curation, branding and design, as well as video and image production, to celebrate Spotify's year-end campaign 'Wrapped.' The event provided a vibrant setting for participants to engage in various activities, including an immersive zone dedicated to enjoying the Spotify Korea Editorial Playlist. The atmosphere was electrified by the dynamic sets of DJs Slom (@slominu), while captivating performances by Hwang So-yoon (@sleeep__sheeep), Paul Blanco (@paulblancobain), Zior Park (@ziorpark) and Dynamic Duo (@gaekogeem @choiza11) received a positive and enthusiastic response from all who attended.
04 Jun 2024
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