Hypebae

Hypebae

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@hypebae

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Get the latest news in women's fashion, sneakers and more. Follow @hypebaebeauty for beauty content.

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Recent posts

Meet our Fall 2026 digital cover star, @bktherula. BK has always known she was born to be an artist, and with her new album 'N5ON,' her transformation reaches far beyond the surface. While her aesthetic is constantly shifting depending on how she feels, the newfound stability and transformation of 'N5ON' won't be visually detectable. BKTHERULA tells Hypebae that the new era starkly contrasts the growing pains of her previous album 'LUCY' with fresh feelings of self-assurance. Through it all, one feeling ties everything together. For BK, the word "neon" transcends bright color palettes and becomes an unmistakable emotion that represents confidence, being daring and having a certain fearless swag. Since neon is something you feel, she hopes listeners of 'N5ON' feel it too. Head to the link in bio to read our full Fall 2026 cover story with BKTHERULA. Author: Kleigh Balugo @kleighmation Photographer: Nayquan Shuler @nateshuls DP / Editor: Julian Foglietti @julianfoglietti Editor-In-Chief: Cait Monahan @caitcmo Executive Producer: Elana Staroselsky @elanastar Producer: Gina Lee @ladydownfall Production Coordinator: Brock Arends @__compressor Graphic Design: Emily Day @emliyday Stylist: Sharifa Morris @______sharifa Makeup: Isze Cohen @frostiedelite Hair Stylist: Sean Bennett @uhmmwhat Nail Artist: Marbles Valdez @ibedoingnails First Photo Assistant: Shen Williams-Cohen @shenwilliamscohen Second Photo Assistant: Dean Sanctis @deansanctis Stylist Assistant: Ava Roark @avaroarkk, Dami Sule-Odu @yea.dam, Thando Mtshali @thandonline Makeup Assistant: Melanie Radu @miss_melanieelizabeth_ Production Assistant: Max Pierce 30 Oct 2026 Ten years into her career, Tommy Genesis knows exactly who she is. The rapper who coined the term "fetish rap" and built a cult following from unapologetically explicit lyricism has nothing left to prove and everything left to enjoy. For our latest digital cover, Hypebae sits down with the artist to discuss her decade-long career so far, the experience of her then-idol Lana Del Rey sampling her music and the story behind her upcoming album. Head to the link in bio to read our full cover story with Tommy Genesis, in partnership with @UGG. Author: @naviahluwalia Photographer: Nayquan Shuler @nateshuls DP / Editor: Wenxin Yang @wenxinyang Stylist: Blair Cannon Set Designer: Chancey Bridges Makeup: Marta Mariotti Hair Stylist: Christina Rendall Nail Artist: Lily Lin Executive Producer: Elana Staroselsky Producer: Gina Lee Production Coordinator: Cami Miles 14 Sep 2026 This is @yvesntual, on the power to stay undefined. For the first digital cover relaunch in celebration of Hypebae’s 10th anniversary, we spoke to K-pop disruptor Yves about reclaiming autonomy over her career and the ever-expanding sound and visual language she’s established for herself as a solo artist. At one point in time, every detail in Yves’ career was predetermined for her based on the carefully curated persona she was assigned, from the lyrics she sang to which hair accessories she was allowed to wear. But now, having released four EPs on her own, including collaborations with PinkPantheress and Lexie Liu, Yves’ new era values what feels right above all else. The former LOONA member and current genre-fluid artist refuses to define herself, and in doing so, hopes she can be the kind of artist “whose work and existence speaks for itself.” Head to the link in bio to read our full cover story with Yves. Author: @kleighmation Photographer: @tedminted Styling: @kukseonnh Makeup: @pjuuuq Nails: @9inch.nails Hair: @Yoonjiison Production: @hypebeastkr 25 Aug 2026 @zhamirazambranomusic sabe que las heridas del corazón también pueden convertirse en música❤️‍🩹🇻🇪 A un año de ‘Curita Para El Corazón’, la venezolana llegó a nuestra suite en Las Vegas para hablar de cómo este álbum transformó su carrera, la historia detrás de su nuevo sencillo “Pido X Ti” y el momento musical que está viviendo. Dale play y descubre nuestra conversación con Zhamira. Video: Hypebeast —- @zhamirazambranomusic knows a thing or two about turning heartbreak into music ❤️‍🩹🇻🇪 One year after releasing ‘Curita Para El Corazón,’ the Venezuelan singer stopped by our suite in Las Vegas to reflect on how the album shaped her career, dive into her latest single “Pido X Ti,” and give us a glimpse into her current musical era. Hit play to catch our conversation with Zhamira. Video: Hypebeast 11 Nov 2026 @badgalriri and @savagexfenty are making the holidays a little hotter! 🔥 The Fleur Fantasy collection combines lace and shimmer to add some festive sparkle. ✨ Will you be checking out the drop? Imagery: Savage X Fenty 11 Nov 2026 We caught @jessejostark In The Stu to learn a bit more about the singer. We discussed everything from her dream tour lineup to her favorite studio snacks and crying in the car. 🎶 Video: Hypebae 11 Nov 2026 Who said jerseys were just for the arena? The @nba is back, so it’s officially time to get some hardwood fits off. If your gamey wardrobe is in need of a refresh before tip-off, look no further. We rounded up some of the best merchandise to wear courtside, in the bleachers and all season long. Which brand deserves a Championship ring? Images: Courtesy of brands 11 Nov 2026 @coachella officially dropped the lineup for its 2027 music festival this morning! Headliners include @dualipa, @tameimpala and @sza, with a special performance from @madonna. Who's got their tickets? Images: Getty, Coachella 11 Nov 2026 Las hermanas de @thewarningrockband están listas para llevar el poder del rock mexicano al escenario de los Latin GRAMMYs 2026 🤘🏼🇲🇽 Las hermanas Villarreal pasaron por nuestra suite en Las Vegas para hablar de su canción nominada “EGO”, cómo es crear música en familia y la posibilidad de lanzar un álbum completamente en español para celebrar sus raíces mexicanas. Dale play y descubre nuestra conversación con The Warning antes de su gran noche. Video: Hypebeast —- @thewarningrockband sisters are ready to bring Mexican rock to the 2026 Latin GRAMMYs stage 🤘🏼🇲🇽 The Villarreal sisters stopped by our suite in Las Vegas to talk about the message behind their GRAMMY-nominated track “EGO,” what it’s like making music as sisters, and whether a full Spanish-language album could be in the cards to celebrate their Mexican roots. Hit play to catch our conversation with The Warning ahead of their big night. Video: Hypebeast 10 Nov 2026 @greeicy inaugura la suite de Hypebeast LATAM en los Latin GRAMMYs 2026🔥🇨🇴 La colombiana fue la primera en sentarse con nosotros para hablar de la nominación de ‘Candela’, las sorpresas que le ha dejado el álbum y todo lo que se viene en uno de los momentos más emocionantes de su carrera. Dale play y descubre nuestra conversación con Greeicy desde Las Vegas. Video: Hypebeast —- @greeicy kicks things off at Hypebeast LATAM’s suite for the 2026 Latin GRAMMYs🔥🇨🇴 The Colombian artist was the first to sit down with us to talk about her nomination for ‘Candela,’ the biggest surprises that came with the album, and what’s next as she enters one of the most exciting chapters of her career. Hit play to catch our conversation with Greeicy straight from Las Vegas. Video: Hypebeast 10 Nov 2026 @bottegaveneta isn’t stopping the party just yet. The brand is following up their return to social media with an end-of-year campaign titled “They Dance Too”. The campaign imagery features models prancing around an alpine landscape and celebrates Creative Director Louise Trotter’s seasonal vision. Are you joining the dance party? 🪩 Imagery: Bottega Veneta 10 Nov 2026 @juliafox and @seeking are launching the Anti 50/50 campaign and pledging $50,000 in reimbursements to women who had to split the bill on first dates. The fund is hoping to challenge generosity and make us reconsider the modern dating experience. Are you signing up for a refund check? 💰 Imagery: Seeking 10 Nov 2026

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DfH3VwyoAXUMeet our Fall 2026 digital cover star, @bktherul…
DdRliEwioCUTen years into her career, Tommy Genesis knows e…
DceBfA3CH8LThis is @yvesntual, on the power to stay undefin…

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