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Culturally driven insights @hypebeast Work with us: •••
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Recent posts
K-beauty's emphasis on skin-first products is rewriting how the West thinks about makeup: beauty fans are trading full-coverage, transformation-driven routines for a hybrid approach borrowed straight from Korea, one where skincare and makeup benefits are present in a single product. From cushion foundation going mainstream to Western brands quietly formulating in Seoul, the conversation has moved from covering skin to caring for it.
Hypebae partnered with Hypemind to trace how deep that shift really runs, pulling from our own coverage and conversations with industry experts along the way. Full coverage and heavy contouring are giving way to a philosophy built around skin health first, makeup second, with cushion foundation leading the charge as proof the two can live in one product. What we found: consumers aren't buying a look anymore, they're buying a formula.
Images: Courtesy of Brands
14 Aug 2026
The first half of the year was packed with collaborations. A few stood above the rest.
Hypemind analyzed more than 2,400 collaboration-related posts and articles published by Hypebeast to identify the brands, campaigns, and trends that made the biggest impact.
One of the clearest takeaways came from two restocks. Bad Bunny’s Zara collection returned because demand outpaced supply, while Levi’s x Jordan returned for a very different reason.
Swipe through to see the collaborations, campaigns and cultural shifts that defined the first half of 2026.
Photo: Courtesy of brands
31 Jul 2026
Function is out. Decoration is in 🕊️
If you just count the shoes on the runway, sneakers technically won by a landslide this season at Paris Fashion Week. But if you read the room afterward, the conversation belonged entirely to the shoes nobody could actually run in.
Which shoe defined the week for you? Let us know below.
Photo/Video: Fashion Bomb Daily/Courtesy of Brands/Hypebeast
02 Jul 2026
The old rules of hype don’t apply anymore. Longevity is the new measure of cultural impact.
True brand heat isn’t built on quick drops and artificial scarcity. It’s about building worlds, orchestrating real cultural moments, and passing the mic back to the community to help shape the future.
Photo: Courtesy of brands/Hypebeast/Getty Images
30 Jun 2026
Muted pastel pinks are sticking around, but it’s no longer a hype play.
After years of loud, hyper-saturated drops designed to scream for attention on the internet, streetwear is dialing it back and making the shade completely effortless.
With consumer fatigue peaking over neon branding, choosing quiet, low-key tones is starting to signal long-term wearability, not short-lived flexes.
Photo: Courtesy of Brands
19 Jun 2026
Since the early days of internet video, the digital sandbox has been a direct threat to the traditional studio system. It wasn’t just about bedroom creators, it was a mirror to how a new generation consumes stories 🎬
From $800 lo-fi YouTube horror disruptions to historic multi-million dollar studio takeovers, the new power structure in film looks a lot like streetwear’s drop culture.
It’s capturing the cultural mood before Hollywood even realizes the pond they are fishing is drying up.
Photo: A24/Blumhouse/Rotten Tomatoes/Warner Bros/Disney/Collider/IMDb/The Guardian/YouTube
13 Jun 2026
Since 1995, the @ikea PS collection has been the brand’s “experimental playground.” It wasn’t just about furniture; it was a mirror to how we were living 🛋️
From the techno-optimism of the late 90s to the “digital nomad” era of the 2010s, PS captured the cultural mood before the rest of us even realized it had shifted. Now, after a 9-year hiatus, it’s back.
Swipe through the archive to see the evolution of the home. Which era defined your space?
Photo: IKEA/iLounge/Auctionet/Flickr/Medium
01 May 2026
Transparent tech is back, but it’s not just a throwback.
After years of blacked-out slabs, brands are flipping the script and putting everything on display again. From Apple’s iMac era to today’s wave led by DJI, Korg and SHARGE, clear casing has moved past nostalgia into something more intentional.
With physical media creeping back and devices like km5’s CD players turning hardware into display pieces, transparency is starting to signal value, not gimmick.
In a world run by black boxes, are you buying into transparency?
Photo/Video: Courtesy of brands/Getty Images/ sunnytechy/ @paradoxperfected
24 Apr 2026
The $499 flagship console is dead 🎮📉
With analysts predicting the PS6 will hit the four-figure mark and Microsoft’s "Project Helix" rumored at up to $1,500 USD, gaming is officially crossing the threshold from mass-market tech to a true luxury asset.
From semiconductor wars with AI giants to 25% tariffs, the era of subsidized hardware has reached its breaking point.
Photo: Xbox/Playstation/Getty Images
13 Apr 2026
Beauty today isn’t choosing between skincare or makeup. It’s both.
@hypebae’s latest survey reveals the rise of the Cosmeceutical Consumer, an audience blending treatment and expression into one daily ritual. Skincare signals long-term care and self-identity, while makeup remains a creative outlet shaped by mood and individuality.
Younger users lean into acne solutions and lip-focused essentials while older audiences prioritize prevention and refinement. Prestige still holds status, but dupes are embraced as intentional value moves.
Photo: Courtesy of brands
27 Feb 2026
For the last two and a half decades, Chitose Abe has built an empire that thrives outside of the superficial trends and has expanded her vision independently, steadily, and with clarity, crafting unique hybridized garments that approach balances restraint and disruption, tradition and experimentation, sophistication and utility.
That is why we are honored to present sacai and Chitose the award for Designer Of The Year for 2025
18 Dec 2025
Bag charm, collectible figurine, fashion accessory, you saw them everywhere. @labubu had the world in a chokehold in 2025, sparking mayhem among fans hoping to cop their next blind bag.
Created by Hong Kong-based artist @kasinglung, the Nordic-inspired fuzzy collectibles drove billion-dollar market surges and unparalleled retail frenzies across the globe, transforming from a niche designer toy to a global phenomenon and taking the throne as Product of the Year in this year's Hypebeast100 Awards.
17 Dec 2025
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