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Bio
We make content for imaginative brands and agencies. Women-owned production company. Original content, advertising. NY + LA.
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hug.studio-
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Recent posts
Some BTS from our shoot this summer with @seck2x
“Reggie in the Summer”
01 Oct 2026
Reggie in the Summer, episode 1
Coca-Cola and Kodak commissioned @seck2x to make a spinoff of his original series, Reggie IRL. Shot on Kodak’s new Super8 camera. Directed by @seck2x, Produced by HUG.
New one dropping every day through Saturday.
a series from @seck2x
starring @danielforbesjr & @dezmondchavous
line producer Johnny Lathan
executive producers @danielbgrossman, @daniellebluma production company @hug_creative
sound recordist @victorthemixer
photographed & edited by @seck2x
casting Dyane Foster
product stylist @audreymelton
production manager @nailoredit
post producer @ps.oliviaem
colorist @jeffspott @umami.color
production assistant Robert Jean
assistant editor @andiebradley_edits
processing & scans @kodak, SPECTRA FILM & VIDEO LA
written & directed by @seck2x
22 Sep 2026
Some shots from a great day on set with the best team for @wearehecho and @adobeexpress
A little caffeine, a lot of energy, and a super talented group of people who came together to make the magic happen.
We love to work hard + have fun while we’re at it. 🎬✨
26 Aug 2026
We just wrapped a vertical series for @adobeexpress with our friends at @wearehecho
The spots are starting to roll out on Instagram, we love how they turned out. Check out the first one + stay tuned for more!
Client: Adobe Express @adobeexpress
Production Company: HUG
Director: ENO @enoeyes
EP: Danielle Garonce @daniellebluma
EP: Daniel Grossman @danielbgrossman
Head of Operations: Cody Nailor @nailoredit
Line Producer: Regina Fernandez @reginafe
Production Manager: Hans Boyson
1st AD: Adrian Rozas Cristino @piff.pro
DP: Nathaniel Regier @nathanielregierdp
AC: Isaiah Walk @pixeldustisaiah
Camera Intern: Matthew Berry @matt.berry10
Sound Mixer: Ignacio Martinez Sr.
DIT: Andrew Nibbi @andrew.nibbi
VTR: Ignacio Martinez Jr.
Gaffer: Albert Gonzalez @camlightingandgrip
Best Electric: Juan Casillas chalito_27
Best Electric: Ryan Verbel
Key Grip: Gerardo Paz @J_paz_
Key Grip: Mike Galdamez
Best Grip: Jorge Martinez
Grip: Kyle Rimkunas @kylerimkunas
Wardrobe Stylist: Bryn Carter @abrync
Stylist Assist: Porter Ross @theporterross
Stylist Assist: Stephanie Mastro
Hair & Makeup: Devin Bianchini @devinbianchinimua
Production Designer: Regina Fernandez @reginafe
Leadman: Chris Newell
Prop Master: Brandon Parker
Prop Assist: Cynthia Wu @cyyawu
Special FX: Corey Pritchett
Set Dresser: Sydney Mills @generalviolence
Set Dresser: Scott Ledinski @Sekspert
Set Dresser: Brian Selke
Set Dresser: Christopher Davis
Set Dresser: Christopher Greer
Set Dresser: Clark Wong
Studio: Vic Anthony @affordablesoundstages
Truck PA: Aaron Carling @aaron.carling
Set PA: Lana Eldjoundi
Set PA: Jeronimo Fernandez
Edit: Jonathan Rogers @mainmanjon
Animator: Alborz Kamalizad @alborzk
Color: Nathaniel Regier @nathanielregierdp
Agency: Hecho @wearehecho
Executive Creative Director: Gui Borchert
Creative Director: Claudette Martin @callmeclaudette
Assoc. Design Director: Maddie Bone @maddtothebone
Copywriter: John Lowther
Executive Producer: TJ Docena @tjdocena
Producer: Serena Bove @sbove_13
Strategy Director: Nico Rudd
Junior Social Strategist: Hannah Kerin @hannahkerin
Group Brand Director: Megan Dawson
Brand Supervisor: Eric Brothers @ericbro1
Pal Director: Jillian West @jillianwest
21 Aug 2026
$ECK has been making original content for years. His short films have won awards and screened at major festivals all over the world. His debut narrative feature film premiered in competition at Tribeca last year and won the 1st Prize Narrative Feature Award at the 2026 Athens International Film and Video Festival.
Season 2 is on TikTok, YouTube and Instagram now. 🎬
@seck2x
@danielforbesjr
@reggieirl.series
#OriginalSeries #NarrativeSeries #IndieTV
29 May 2026
🎬 Director Spotlight ✨
Shern Sharma directed this work for Ford, and we love how it turned out. 🖤
#DirectorSpotlight #VisualStorytelling #CinematicFilm
15 May 2026
Some projects stay with you, this one sure did. We had the privilege of filming *America in One Room: The Youth Vote*, an initiative that brought together 430 first-time voters from across the country to spend four days in D.C. engaging with issues that shape their future, from climate and healthcare to AI and democracy.
Watching these students show up with open minds and the willingness to listen to people they disagreed with was inspiring. This generation gives us hope. 🇺🇸
Client: @helena
Director: @stokeseeker
#commercialproduction #storydrivencontent #purposefilm
07 May 2026
SPF on, vibes up. HUG and director Jordan Lister had a great time making these brand films for Youth to the People. 🌞
Client: @youthtothepeople
Production Company: @hug_creative
Director: @knownforstudio
EP: @danielbgrossman
EP: @mrmilkjam
Producer: @larsruch
Production Manager: @lealnaim
1st AD: @derekjaeschke
2nd AD: @coleewing
DP: @embo920
1st AC: @ryansax
2nd AC: Travis Francis
DIT: @gboot
Key Grip: @ginobass
Gaffer: Evan Crocker
Location Manager: Pete Abrahams
Production Designer: @ginacanavan
Art Director: Jessica Ayala
Set Decorator: Sunny Mills
Wardrobe Stylist: @axellecornaille
Hair & Makeup: @sinhvo
Craft Service: Gerardo Agguire
Truck PA: Ken Morris
PA: Preston Oliver
PA: @mikaelaruegg
Agency: @loreal
Art Director: Stanley Wu
Director of Creative Operations & Production (YTTP): @bel.imbassahy
Creative Director: @marin.brousse
Graphic Designer: Laura Moffitt
Made with love in Los Angeles CA
27 Apr 2026
@hug_creative 🫂🎞️🎬🕊️
#advertising #liveaction #productioncompany #creativeproduction #commercials
27 Feb 2026
New Work for @helena
Directed by Matt Comey @_mattcooney_
Camera by Justin Fischer @fishy_visions
Sound by Ivan Basauri @ivanbasauri
Produced by Danielle Garonce @daniellebluma
EP Daniel Grossman @danielbgrossman
Post Supervised by Cody Nailor @nailoredit
Client Producer Erika Yorio @erikayorio
23 Feb 2026
New stills work for @hilton
Client:
Meghan Fitzgerald, Robyn Flood @robynannflood, Sophie Odom @sopphho, Evita McDaniels @mizpr, Kenny Monteith @kenbud
Photography by Pepe Molina @pepemolinafoto
Digitech John Song @thefuturisticvintage
Photo Assistant Elvis Piedra @elvispiedra
Motion:
DP Lara Aqel @lara.aqel
Gaffer Carlos Valdes-Lora
Swing Juan Cordero @juanxcordero
Food Stylist Laura Cole @basilandtomatoes
Produced by Fadwa Ward @fadwaaaa
EP: Daniel Grossman @danielbgrossman
EP: Arthur Micah Ross II @mrmilkjam
23 Feb 2026
New director's cut from Hug director, @shernnotsean
04 Feb 2026
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