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A strategy studio. Powered by research, led by culture. The Brand Brain's Missing Piece 🧩 cc: @nike, @oatly, @nothing, @brooksrunning, @meta+more
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#openairsonics#productstrategy#structureshc#hiring#webdeveloper#sveltekit#frontenddeveloper#listeningparty#walkandtalk#londonevents
Recent posts
🔊 HIRING 🔊
Freelance Front-End developer needed.
House Captain is moving into an exciting new stage 😏.
So after 3.5 yrs, the site needs freshening up.
We're building the next version on mega strong vibranium-infused foundations. HC.co v1 was built by the elite team; @si.etc (@noko.studio) and @f_______i_______n.
The DNA of that build will run strong through v2.
The current site won an @awwwards award within its first week of going live (literally).
Now we're looking for one developer to take it forward.
→ 𝗦𝗼𝗹𝗼 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿
→ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗦𝗮𝗻𝗶𝘁𝘆
→ 𝗦𝘃𝗲𝗹𝘁𝗲𝗞𝗶𝘁 𝗽𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱
→ 𝗙𝗶𝘅𝗲𝗱 𝘀𝗰𝗼𝗽𝗲 project fee
→ 𝗿𝗲𝗺𝗼𝘁𝗲 𝗼𝗿 𝗟𝗼𝗻𝗱𝗼𝗻-𝗯𝗮𝘀𝗲𝗱 𝗳𝗼𝗿 𝗮 𝗸𝗶𝗰𝗸-𝗼𝗳𝗳 𝘀𝗲𝘀𝘀𝗶𝗼𝗻
Application link in bio.
Full brief is shared automatically once you've applied.
Know someone that fits? Send them through.
@assisting_work
🏴☠️🧩
#hiring #webdeveloper #sveltekit #frontenddeveloper
06 Nov 2026
BORN IN LONDON, WITH SOMETHING FOR THE WORLD.
The House Captain mantra.
London, our hometown. We wanted to celebrate the city that gave us the wide cultural verbiage to take our ideas and ourselves anywhere in the world - and make it happen. London got us cosy in any hood.
Where else in the world are you getting a Massala Lasagne? Or Jollof Ramen? Jerk Beef Wellington? Egusi Sushi? Dim Sum Enchiladas? London’s rich cultural mix of people and places, flavours and nations means once you’ve had a slice of this city, you’ve had a slice of the world. Plus, Big Daz has refused offers to guest chef all over the world. Noma? No thanks. His Gaffè (fusion of a cafè and a gaff) is the only place you’re getting Jollof Ramen.
‘’Born In London’’ is also an expression of what House Captain stands for. Like Big Daz said: life is like a game of Ludo. Red. Blue. Green. Yellow. Everybody has a colour. Something to contribute, a story to tell. No matter where they’re from. House Captain is all about producing great work informed by cultural insights and the unique ontologies of everyday life. This can’t work if everybody doesn’t get a chance to show up. We’re called House Captain and not House Prefect for a reason. The prefect was a cooked choice. A game of burnt ballot boxes and mysterious disappearances. But the House Captain? Always the people’s choice.
And that’s us. For the people.
Born In London, With Something For The World™.
⛴️⛴️⛴️.
Crew:
Written and Directed by - @damolastayup
DOP - Natalja Safronova / @nsafronova
1st AD/producer - Basma Khalifa / @basmakhalifa
Soundie - Jacob Evans / @jacobevans.sound
Gaffer - Elena Arme / @elena_makes_light
Editor - Jamie Robertson / @jjro_
Editor - Alina Travis / @alina.trvis
Colorist - Anibal Castano / @anibal_colour
Storyboards - Duane Uba / @duane_uba
Sound Mixing - Tom Lebeau / @tlbm_sound
VFX - Roley / @roko_city
BTS - @mohamedragahmed
Cast:
Big Daz - 🤝🏾
Jamal - @tayjordan_pc
Danyal - @danyaltye
Rachel - @raedee_
Carl - @cpbourne1
Charlotte - Charlotte Harding
Lanre - @king_l2k
Jermaine - @jtoldyoufirst
Location: @theelectriccafe
Big love to the cast and the crew. Dream team ©️.
23 Aug 2023
A Lovely Day with Vic Mensa.
Open Air::Sonics, session two.
The one and only @vicmensa is walking with us through East London’s green spaces. From his Blog Era debut INNANETAPE to the Orange Tree series, Vic shares the stories behind the tracks, stop by stop.
Shoreditch Vic, back for the first time in a long time. Two days before he plays Village Underground on 12 October.
You don’t want to miss this one.
Sign up via the link in bio. Drop a 🍊 if you’re rolling.
Big thanks to @oatly for powering this session.
08 Oct 2026
2026 has been a good year.
So, drinks on the house.
Thursday 19th November, @elliesbar_, Dalston.
Sign up, grab a token on the door, swap it for one of Ellie’s famously infamous martinis.
Non-alc versions are just as infamous.
Old friends, new friends, soon-to-be friends or just HC-curious: all are welcome.
First come, first poured.
RSVP via the link in bio.
See you there 🫵🏾🍸🍻🥃
12 Nov 2026
Balenciaga has spent years borrowing football’s look. Runway jerseys. An adidas shirt lifted from Anfield. A club deal with Rennes.
Now the house has someone who doesn’t need to borrow it.
Martine Rose has treated football as a language for almost twenty years. She put the USWNT in tailoring before the money arrived. Now women’s sport is heading for $3bn, and she’s the first woman to run Balenciaga in its 109 years.
Does she turn Balenciaga into a football house, or keep the game as subtext? 👇
TRIVELA — Spinning culture on its head through The World’s Game.
Powered by @soccertesnewyork + @houseccaptain
11 Nov 2026
Outside with your favourite artist, Vic.
Tag who you’d bring on the next walk.
Big thank you to @oatly and @subabakery for housing us.
🎥 @sampyatt_
#OpenAirSonics #listeningparty #WalkAndTalk #LondonEvents #EastLondon
09 Nov 2026
Last month we took to the green spaces of Hackney with @vicmensa to bring people together through music, nature and real conversation.
From the stories behind the mixtape to the conversations shared along the way, this one was special.
Full session on our YouTube, link in bio.
Big thank you to @oatly and @subabakery for housing us.
🎥 @sampyatt_
#OpenAirSonics #VicMensa #MusicAndNature #FanExperience #hackney
08 Nov 2026
should I do another one of these?
comment your city below 🍊
shout to @oatly @openairsonics @citydaze.club @houseccaptain
02 Nov 2026
TRIVELA, from @houseccaptain + @soccertesnewyork
An editorial format that uses football as a lens on everything happening around us.
They say ball is life. They’re not wrong. There’s nothing that can’t be read in the key of the World’s Game.
AI, food, design, geopolitics, product, fashion, comedy, dance, sport at large, literature: TRIVELA will twist and turn through all of it, carrying the ball into rich editorial storytelling that always rolls back to the pitch we love most.
The trivela, gets wrongly written off in modern fan discourse as “aesthetic”. Style over substance. But there’s a reason more and more players are reaching for it.
We live in a time when curiosity is being traded for prescription, and prescription gets all the applause. (xG vs the Eye Test). But our trivela is pure curiosity. It wants to see what’s possible. It demands a new understanding of the angles.
It’s letting the intrusive thoughts win.
It’s one of the biggest “what ifs” a player can ask on the pitch. It’s the last moment of true invention and player-led instinct on the pitch.
No coach tells a player to use it. Players do it because they remember they’re playing the game they dreamt of as kids.
So join us as we ask a different “what if” every week.
Hold the mozzarella.
We’re serving Spinazzolas.
30 Oct 2026
Harry Kane’s Ballon d’Or is the first won in a challenger-brand boot since 2004. For most of the Messi and Ronaldo era, the award went to athletes from two brands.
One small(ish) step for Harry, one ginormous leap for @skechersfootball (and a big signal to every challenger eyeing up football).
So what does this mean for footy sponsorships? At the market leaders, the talent pyramid puts a ceiling on how far anyone below the top seat can go. Challenger brands are starting to remove it. Iverson proved it at @reebok in 1996. Kane just proved it at Skechers.
Skechers came in on performance, comfort and value, built the whole thing around one hero athlete, then scaled to a roster of proper internationals. The domino effect plays out over years: more trust in new entrants, a better route for athletes who want to lead, and more leverage at the negotiating table.
Kane isn’t the “cool” superstar, but parents love him (English parents especially).
The earliest boot deals get signed before players are even teenagers, and it’s the parents deciding where their kid signs. They’re also the ones buying the boots. Skechers is already on their feet on the school run. Now it can sell their kids’ boots too, endorsed by a player everyone at home likes.
Could the next gen of English players want Skechers over the market leaders?
Because as of 26 October, you can be a Ballon d’Or winner over there, too.
Game on.
Tap in 👇
#sportsmarketing #brandstrategy #productstrategy #structuresHC #skechersfootball
29 Oct 2026
THE WALK HOME
Today’s question worth taking home:
If life is a bag of oranges, how do you know which one’s Vic Mensa?
Sign up free for @Openairsonics tomorrow with @Vicmensa for a chance to walk through East London’s green spaces, hear Vic tell the tales behind the iconic INNANETAPE tracks and catch exclusive performances of unreleased music.
It’s not every day you get to stroll through East London with a GRAMMY-nominated artist, activist, is it?
Ticket link in the @openairsonics bio.
Powered by @Oatly.
Drop a 🍊 if you’re rolling.
09 Oct 2026
Mbappé went to On. Olise is reportedly signing with Nike. Everyone’s calling it a replacement. It isn't. It's bigger than that.
For years Olise turned down every boot deal and hunted down deadstock Hypervenoms like the rest of us (customs and all). That’s what made him worth signing: the authenticity, and an instinct for what a boot says about a playstyle.
His game was never a typical Mercurial winger’s, and nothing on the market reflected it. So he went to the archives.
Importantly, Nike isn’t just signing a rebel. It’s signing a rebel it thinks it can shape. The independence is the product, and the contract could change that.
Can you buy a free agent and still give him a free role?
How much Nike trusts Olise (his taste, his instincts, and his rising star) could define how a new generation sees Nike Football. He already has the attitude of a classic Nike Football superstar.
Now they have to trust to him be one.
Tap in.
#structureshc #bootculture #michaelolise #productstrategy #nikefootball
19 Oct 2026
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