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A fine bunch of people and the finest PR agency in all of the land. In the opinion of some
Links
www.hopeandglorypr.com/agency-news/were-launching-the-2026-hope-and-glory-summer-work-placements-programme-heres-everything-you-need-to-know www.flipsnack.com/ABC6FF88B7A/magpie-issue-010-may-2025.html issuu.com/jamesmacintosh1/docs/f_ckiwishidthoughtofthat_3c5587072629ba?fr=sMjVhNDkwMTI3MTA www.hopeandglorypr.com/agency-news/this-is-our-first-dei-annual-report-as-we-look-at-what-weve-done-the-progress-made-and-the-journey-that-we-remain-committed-to www.eventbrite.com/e/people-like-us-x-hopeglory-creative-exchange-tickets-1987116268250-
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Recent posts
Everyone’s obsessing over Gen Z (with Gen Alpha coming hot on their heels). Meanwhile, Millennials have quietly moved on.
They’re not the forgotten generation (Gen X will lay claim to that), but the oldest are now in their mid-forties, and the conversation about them is stuck somewhere around 2015.
Always misunderstood (the avocado toast jokes will outlive us all), Gen Y has now been splintered by financial pressure, making them harder to reach than ever.
So we dug into what really makes them tick. Link in Stories 👉
06 Nov 2026
26 miles is a stretch, but 26 food stops is something we can talk about.
This weekend we hit the streets with @ubereats_uk for the Morsel Marathon, an 11km run where every checkpoint was a plate.
Teaming up with @run.dem.crew founder @daddydarkrdc, we mapped a route that turned London into one giant tasting menu, with every stop showcasing a different restaurant on the platform.
Two of London’s greatest loves, running and eating, finally on the same course. While the pace was questionable, our appetite was undefeated.
02 Nov 2026
We’re proud to unveil our first campaign for @amnestyuk today.
17.6 million people across the country can’t reliably afford food, including 4.6 million children.
Our ‘Message In A Bottle’ campaign has seen 600 milk bottles delivered to doorsteps up and down the country, containing personal letters from those experiencing food poverty. Real stories from real people, describing inequality.
Every letter is helping to support Amnesty’s petition calling on the government to protect the right to food in law.
Please head to @AmnestyUK to lend your support to the campaign 🙏
21 Oct 2026
Unbelievable scenes for a Friday with the news that we’re nominated for 26 (!!!) awards at The Drum Awards.
It includes nods for our work with *big inhale* Pokémon, Carlsberg, the FA, VMO2, Great Ormond Street Hospital, Right Move, Greggs and Lexus. *aaaand breathe*
Huge congratulations to everyone involved. What a team.
Bring on awards night! 🤩
For Carlsberg Signs of Unity:
🏆Global PR Campaign
🏆 CPG, Food & Beverage
🏆 Entertainment, Media, Culture & Sport
For the FA First Time Fans:
🏆 Digital & Social Media PR
For VMO2:
🏆 Technology & Consumer Electronics
🏆 Brand Reputation & Corporate Communications
🏆 PR for Good
For Carlsberg Fare Game:
🏆 Integrated PR Campaign
🏆 Entertainment, Media, Culture & Sport
🏆 Global PR Campaign
🏆 Activation / Stunt
🏆 CPG, Food & Beverage
For GOSH:
🏆 Healthcare, Wellness & Pharmacy
🏆 PR for Good
🏆 Charity
For Greggs:
🏆 Activation / Stunt
🏆 CPG, Food & Beverage
🏆 Retail & Consumer Products
For Lexus:
🏆 Integrated PR Campaign
🏆 Activation / Stunt
🏆 Automotive
🏆 Global PR Campaign
🏆 Entertainment, Media, Culture & Sport
16 Oct 2026
Magpie Vol. 15 is out now, and it’s a good one.
🎨 REFY embraced the analogue with its Parisian bouquiniste stall take over and sketched portraits of passers-by
🧘♀️ PUMA cast actual Buddhist monks in a trail running shoe shoot, making the case that running and meditation have more in common than you’d think
🥼 Wardrobe tech got weird. Desperados made a festival jacket while a German designed made a shirt invisible to AI surveillance cameras
👟 Reebok flipped the heist story on its head, featuring unexpected TV royalty
We also look at the five social trends that had their moment this summer:
✅ Why real employee influencers are beating polished campaigns
✅ How brands are getting away with hijacking internet jokes
✅ Why we’ve all hit peak ‘chic’ fatigue.
Link to read in stories; enjoy and pass it on.
15 Oct 2026
How do you prove the all-new, all-electric Toyota Hilux is just as indestructible as its legendary predecessors? You ask the internet. And then you drop a 760kg caravan on it from 30 feet in the air.
In homage to that legendary Top Gear episode from 2003, we worked with Toyota to prove that switching to electric power hasn’t made the Hilux any less indestructible. But we didn’t just guess what the people wanted to see, we let Reddit decide. Given the choice between a one-tonne wrecking ball or a classic caravan drop, the Reddit community spoke loud and clear.
The result? One smashed caravan, one electric Hilux that drove away silently without breaking a sweat proving the Hilux is still as tough as ever. Oh, and 16 million organic views on social and counting. 🔥
Massive shoutout to the amazing team at Toyota for letting us have the pleasure of dropping a caravan on a Hilux.
06 Oct 2026
We’re so chuffed to receive a magnificent 19 shortlist spots at the PRCA Awards 2026 with campaigns for Lexus, GOSH, Carlsberg, Rightmove and Pokémon.
And if that weren’t enough, we’re up for Large Agency of the Year to boot. Outstanding work.
Congratulations to the our amazing team and clients that make it all happen as always!
Roll on awards night. 🤩
01 Oct 2026
As the grassroots football season kicked off this weekend, we’ve been working with @englandfootball to build excitement and emotional connection with the football community.
We partnered with social media grassroots icon @stevebracknall to deliver a rousing, pre-match-style team talk.
The idea was to tap into the emotional highs of match day and turn them into a rallying celebration of everything and everyone that makes grassroots football great.
The campaign has so far generated over 1.5 million organic video views and 11 days of cumulative watch time, with the grassroots community responding with 100% positive sentiment.
Love to see it 🤩
#creativity #grassrootsfootball #marketing
22 Sep 2026
About last night…
We’re beyond thrilled to have been awarded Creative Agency of the Year and Best Integrated Agency at last night’s Creative Moment Awards.
To make the night even better we also picked up Creative sports campaign of the year and
Creative FMCG campaign of the year for our Fare Game work with Carlsberg.
We are nothing without our incredible team and clients that deliver outstanding work day in, day out. These awards are for them and we couldn’t be more proud. 🤩
18 Sep 2026
Nearly 15 years since launch, Skyrim remains one of the most played open-world fantasy RPGs. However, Skyrim has been plagued, not just by dragon, beast or man…but by weight limits.
To help solve this problem, IKEA partnered with developers Kinggath Creations on a free Creation for The Elder Scrolls® V: Skyrim™ Special Edition, turning the iconic KALLAX storage unit into a fully-fledged, sentient in-game companion - voiced by actor/comedian Matt Berry.
This brave new ally is sworn to carry your burdens, featuring unlimited carrying capacity so players can focus on pillaging, dragon slaying, potion brewing and more, without worrying about weight limits.
We helped launch the KALLAX to rave reviews, with the likes of @pcgamer_mag stating, “as marketing stunts go, it looks pretty good.”
15 Sep 2026
Cheers to our new client, @poretti_uk
We’re absolutely buzzing to share that we’ve won the brief for premium Italian lager, @poretti_uk thanks to the fantastic team @carlsbergbritvic .
From its incredible heritage to its unbeatable flavour, Poretti is a brand we’re hugely proud to welcome to the agency family. Time to celebrate with a well-deserved, ice-cold pint!
Check out our feature in @prweekuk to read all about the win – link in our bio!
04 Aug 2026
The Trailblazer Awards are back 🏆
Nominate yourself or a trailblazer you know via the link in bio, for free!
Entries close on August 30th.
A huge thank you to our headline sponsor @golinketchum.ldn and our supporters @prweekuk @thestory_agency @coldr.world @whatjohndoesays and @hopeandglorypr
30 Jul 2026
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