55.5K
Followers
610
Following
676
Posts
N/A
Reels
N/A
Highlights
8/4
Photos/Videos in last 12
Bio
HOJI @4frnt_skis @arcteryx @dynafit @pomocaskins @dissentlabs @oakley
-
Avg likes
-
Avg comments
-
Engagement
0.3/wk
Posting
Likes and comments are still being collected for this account. Check back shortly.
Recent posts
25 years ago we made our first ski and snowboard specific shell. Designing gear for snow, we knew we had a responsibility: finding the right athletes to work with. Our athletes — what they stand for, what inspires them, and how they move through the mountains — are the heartbeat of our brand.
To celebrate, we’re looking back on the early connections we made with three snow athletes, each one bringing their unique perspective to help us build better gear and tell deeper stories.
Next up: Eric Hjorleifson (@hojboss) —Hoji, to most.
You might recognize Hoji by his signature turn, or his propensity to win a bar-fight with a BC pillow stack.
Flipping through photos from his first trip with the team to test the Micon Insulated Jacket in early 2011 in Hokkaido, he reflects on his first encounters with the brand.
“As a Canadian growing up in the Rockies, I was aware of Arc’teryx — we always coveted the packs and anything that could work — but they didn’t make ski-specific gear at the time.” - Hoji
Coming up as a ski racer, Hoji developed a habit of compulsively tinkering with his gear, always looking for an edge. That same instinct drew him to the bird, and vice versa. In 2011, Hoji joined the team — marking the start of a partnership built on an obsession with fine-tuned gear.
“Right away, I befriended quite a few folks on the design team. Those early years when I was living in Whistler, I went to the head office a lot to help work on the product. I learned so much, and it was so inspiring to see people with a lot of passion.” - Hoji
The trip, and Hoji’s first years with the brand, were transformative for Hoji — he was working with a brand that felt aligned with his two biggest obsessions: deep powder and meticulously designed gear. Fifteen years later, the late-night gear mods and deep turns persist. Keep turning and tinkering, @hojboss
04 Nov 2026
The new @mspfilms “The Way Out” is premiering right now all over the world. Check out their website for locations and dates. Stoked that we got to shoot a really fun segment in Switzerland last year. I figured it would be a good opportunity to share some of the backstory from this trip.
We pitched the idea of getting the old boys (@markabma and @dustinlindgren) back together and going to find our friend @hojboss in Europe. @jakehopfinger was over there as well and was stoked to shred with us old boys. We also got to bring @tytheoret for his first Euro trip.
Right around the time we were going to book the trip, Europe went through a historic 100-year avalanche cycle. Not ideal; our significant others weren’t stoked, and we were scrambling for plan B’s. But nothing really seemed to draw us in like Europe.
Four days before we were supposed to leave, we finally booked the trip. Then the freezing levels rose to 4000m, and we had numerous Zoom calls trying to cancel the trip, but in the end we went. Expectations were very low, but we figured we might as well try.
With the challenging conditions, we knew we'd need an expert snow ninja. Hoji and I had both become friends with @gillesleskieur while skiing in Canada and knew he was our guy. Of all the decisions we made on this trip, this was basically the last; after that, he rolled out the red carpet for us in the Magic Valley. Sharing is mountain, zones, and in-depth snow knowledge. It was clear pretty quickly that we were in the promised land. Any plans to travel anywhere else were eliminated, and once we found the @grandhotelkurhausarolla, we knew we were staying for the whole trip.
It’s pretty incredible to be still travelling the world with these guys, shooting segments for @mspfilms two decades later. No one takes it for granted, and I’m pretty sure we all love skiing more than ever. A massive thanks to @gillesleskieur for inviting us to his home and @grandhotelkurhausarolla for putting us up.
Big thanks to everyone involved for truly making it another trip of a lifetime.
@atomicski
@hestragloves
10 Oct 2026
@hojboss and @chrisrubens out for lap number… who knows! 📍 Where the wild things are.
#NeverShowWeakness is a camp built around a simple plan: go skiing hard and invite a few shredders along. Pro skiers, ACMG guides and a crew hungry for early-season laps.
Think you can hang? If the legs say otherwise, the chalet’s right there. 🤘
Nov 29–Dec 3 at Blanket Chalet. More deets in the bio.
#shreditillbed
06 Oct 2026
Spring has sprung!
@4frnt_skis
01 May 2026
Here’s to many more adventures🥂
Happy 1 year anniversary!
28 Apr 2026
So excited to have my good friend @mattsterbenz back with the @4frnt_skis family!
Looking forward to the next chapter🔥!
23 Apr 2026
Is this not the most beautiful carve you’ve ever seen? 🤯 who other than @hojboss #2026skifilm
15 Apr 2026
What a privilege to be able to do all these rad things together! I‘m forever grateful, @hojboss ❤️
Photo | @maxdraeger_visuals
12 Apr 2026
It’s been a long season but we’re not quite done yet!
Looking forward to some spring skiing now.🌴
Photos | @maxdraeger_visuals
@4frnt_skis
@arcteryx
29 Mar 2026
That’s a Warp!
2 weeks of filming with @mspfilms for their upcoming movie in the #MagicValley
Few images in no particular order.
A new nickname, lots of stoke, powder, banter, problem solving, gear fiddling, filming etc with the Canadians… there may even be a Californian that snuck in there. (ever been to Tahoe?) Even a sand storm couldn’t stop us!
Infinite thx to @chrisrubens and @hojboss for making this happen! Great having you here @markabma @jakehopfinger @tytheoret and @dustinlindgren
Great support form @grandhotelkurhausarolla @tele_evolene_ @arolla_skier_nature
Movie coming out this fall!
#mspfilms #arollaska #powderskiing #mountain
15 Mar 2026
iPhone clips from the three musketeers boppin’ around Europe @hojboss @markabma @chrisrubens
Shout out to @gillesleskieur for the BTS phone clips 🤘
10 Mar 2026
Transitions,baby!☝️
And big mountains. And blower. And good people around. I love it!
06 Mar 2026
Follower tracking
We have started recording @hojboss, but only 1 observation so far — not enough to show a trend yet. Track it daily →
Download @hojboss's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 2 days, 7 hours ago.
Tracking
A monthly plan, not a download: we keep reading @hojboss and email you what changed.
Other reports
Not downloads of this account: they take their own inputs.
Similar accounts
Accounts we track that share hashtags, mentions or bio topics with @hojboss.
@backcountryaccess
66.3K followers
Also mentions @markabma
@mspfilms
142.4K followers
Also mentions @chrisrubens
@balder2.0
2,492 followers
Bio mentions “frnt”
@jaaay_why_
10.3K followers
Also mentions @tytheoret
@bonkyk0ngg
2,333 followers
Bio mentions “frnt”
@myshellparker
119.8K followers
Bio mentions “arcteryx”
@chrisbenchetler
218.7K followers
Also mentions @atomicski
@brino
9.4M followers
Bio mentions “oakley”