H

HILÁ

@hilanyc

7,718

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Bio

NYC-based luxury womenswear brand rooted in craiftsmanship, storytelling, and modern femininity. By @hila_arshadnia Press: •••

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Recent posts

That’s all. Thank you @voguemagazine 🙏🏽😭🤸🏾 #CHER #BILLBOARDMUSICAWARDS #BBMAS #ICON #LEGEND BY #HILANYC #VOGUE 15 Oct 2020 2020 tried to play me. GUESS WHO WON! CUSTOM @HILANYC x THE ICONIC, LEGENDARY, MY GODDESS QUEEN OF FASHION - @CHER x 2020 BILLBOARD MUSIC AWARDS. Thank you from the bottom of my 🤍 to @marjanmalakpour & @nat_shem for this opportunity and experience. Thank you for believing in me. This was so beyond special for me. It truly is a dream come true. What you see here is 14 years of blood, sweat, tears, defiance, stress, love, pain, perseverance, doubt, fearlessness & validation. I spent the better half of my life fighting for what I love - and I’m damn proud I never gave up. I followed my heart & let the work speak for itself. ONE MORE TIME FOR THE ONES IN THE BACK: I JUST DRESSED MY MOTHERFUXKIN ICON. 🎤⬇️ #CHER #BBMA #ICON #LEGEND #QUEEN #BOSS #FASHION 15 Oct 2020 Off-duty, in HILÁ. #HILÁ #AW26 #NYCStreetStyle #OutfitInspiration 28 Oct 2026 From 9 to 5, then 5 to 9. #HILÁ #AW26 #StreetStyle #OutfitInspo #DayToNightOutfit 27 Oct 2026 Taraji P. Henson in full HILÁ ‘Jasmine of the Night’ - a study of a woman’s nocturnal bloom. A vision in black, commanding the frame with every movement. @tarajiphenson captured for @numero_netherlands. Styled by @orettac 26 Oct 2026 A HILÁ moment in the city. #HILÁ #AW26 #Womanswear #EditorialStyle #NYCFashion 23 Oct 2026 @rei.ami at the 2026 @mtv Video Music Awards in custom FW26 ‘Jasmine of the Night’ - thank you @ayumiperry @008anadmoda800 @purplepr #VMAs 27 Sep 2026 I manifested this. The Jasmine of the Night, her nocturnal bloom. Where she blossoms even more in darkness. A study in femininity that thrives in darkness rather than retreating from it. Romantic yet sharp, sensual yet controlled, Jasmine of the Night reflects a woman shaped by inherited Persian sensuality, unbothered by tradition, and defined by duality. Jasmine vines and blooms appear in leather, mimicking their natural unfurling. I designed this collection in my own nocturnal bloom. A period of darkness, lit mostly by the light of my nieces. And on repeat, Nessy would “make me” watch KPop Demon Hunters. By the end of Christmas break, I was belting “Golden” at the top of my lungs with them. So satisfying, let me tell you lol First came Arden Cho, wearing HILÁ on February 3. Fast forward to September 24, my mom’s birthday. The day before, I decided to fly home to LA with all the samples for Purple’s showroom. On Thursday, I walked in and decided to stay to unpack the special pieces. I asked Pippa when the VMAs were and told her how badly I wanted a VMAs moment, because let’s be real, 12-year-old Hila would fucking lose it right now lol Less than 20 minutes later, a stylist walked in, saw the pieces freshly unpacked, and asked, “What is that?” Pippa introduced me, and she pulled everything for the VMAs without knowing who it was for. I was home with my nieces when I found out it was our girl Zoey, Rei Ami. I manifested it, from conception to reality. Speak what you want into the universe. It can happen in the craziest ways. @rei.ami in @hilanyc 2026 @mtv Video Music Awards Styled by @ayumiperry Assistant Stylist @008anadmoda800 #HILA #VMAs #kpop #demonhunters #reiami 29 Sep 2026 @rei.ami in our jasmine linked leather bra, halter top and jasmine laser cut maxi skirt #vmas #reiami #kpop #kpopdemonhunters #fashion 30 Sep 2026 Jasmine of the Night. A study in what blooms after dark. 23 Oct 2026 LILITH arrives in Paris. Our SS27 collection is on view at our showroom, 234 Rue Saint-Martin, 75003 Paris, 2–6 October, by appointment only. Buyers and press: write to [email protected] to reserve a viewing. #HILA #LILITH #ParisFashionWeek #SS27 #ParisShowroom 01 Oct 2026 From the archive: BTS from our SS27 presentation #HILÁ #bts #fashion 06 Oct 2026

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CGYlipEnX-oThat’s all. Thank you @voguemagazine 🙏🏽😭🤸🏾 #CH…
CGXlo-vni3s2020 tried to play me. GUESS WHO WON! CUSTOM @H…
DfDV9CSM8ohOff-duty, in HILÁ. #HILÁ #AW26 #NYCStreetStyle …

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