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Bio
HEY RUCA ™ Now available at @zumiez Contact: asspieart@ gmail.com @ford F-150 Lobo Ambassador 👩🏻💻🎨☔️ Bay Area
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Recent posts
2025 was a big year for us. We established ourselves in Zumiez, dropped @dgk skateboards, expanded to one new MLB team and the NBA, traveled across the country to showcase artwork for the Smithsonian, returned for a second season for the SF Giants, joined the design team for @sadgirlzzclothing @sadboyzzclothing , and contributed to the Sadboyz build at complexcon 😭🔥‼️ I’m forgetting some things but I’m very grateful for my folks, my clients, and my supporters 💯🫶🏼
Can’t wait to share what we’ve got in store for 2026! 💪🏼🧠
30 Dec 2025
‼️We have new designs at @zumiez in select US stores and online @ Zumiez.com ‼️
Every design is printed on Shakawear and fits true to size 🛍️🤓☝️
14 Apr 2025
Come in and get your hands on Hey Ruca, out now at select Zumiez stores, online at Zumiez.com and right here 👆🏼👆🏼👆🏼
🫶✨👑🌹
@hey.ruca
📸 @therockinryan
20 Jan 2025
We had to poke our head in @zumiez Stonestown to support @cookiessf & @push_trees_ collab launch this weekend🌴💨
Always a good time catching up w/ good company ✨
10 Nov 2026
#Ford_Ambassador
Art studio, but make it a truck!!
@FordTrucks lets me clock in from anywhere.
Today’s setup: parked up, laptop open, ideas flowing.
My @Ford F-150 Lobo™ is where the illustrations for Hey Ruca come to life, and my favorite part is working my own lifestyle into them.
The only thing on my calendar is the view...aaand my client’s projects. 🫣
2026 Ford F-150® STX model with available F-150 Lobo™ package, optional equipment and extra-cost color option shown.
14 Oct 2026
HEY RUCA ART ZINE VOL. 1
With TikTok sellers continuing to screenshot artwork from our IG and turn it into unauthorized merchandise, we wanted to create a project that allows us to share our artwork in a format you can collect and enjoy on our own terms.
This zine is a collection of illustrations, a first look at what’s ahead for Hey Ruca, and a space to share artwork and information on the current state of affairs within our Latino community.
Made for the love of the game, not the algorithm.
Thank you for being part of this journey and supporting independent art. We can’t wait to share this new project with you. ✨🫶🏼
09 Oct 2026
🤔💭
08 Oct 2026
Posted with our Hey Ruca Tee’s 😈
@gata_mas_firme
Apparel @hey.ruca
Photographer @carta_de_nestor @photos_by_nestor
Car @amreyes64
06 Oct 2026
#Ford_Ambassador
A new chapter and a whole lot of places to go! 🤠
I’m excited to see where this journey with my @Ford F-150® with available F-150 Lobo™ package will take me, and even more excited to be part of a brand that’s been named #1 Full-Size Truck for Initial Quality Two Years in a Row by JD Power. From designing and illustrating on the go to finding inspiration on the way.
@FordTrucks lets me create beyond the art studio.
2026 Ford F-150® Raptor® model with available Ford Accessories shown.
Ford F-150 received the lowest rate of reported problems among large light duty pickups in the JD Power 2025 (in a tie) and 2026 U.S. Initial Quality Studies of new vehicle owners’ experiences after 90 days of ownership. Visit jdpower.com/awards for more information. Awards based on 2025 & 2026 model years. Newer models may be shown.
30 Sep 2026
#Ford_Ambassador The first car I ever drove was my dad’s Ford truck. Today, I get to take what I create off the page and into the streets. A Ford F-150® with available F-150 Lobo™ package! My collaboration with @FordTrucks has given me the opportunity to bring my creativity along for the ride, while celebrating a piece of my own history. From the truck I grew up around to the work I’m creating today, this feels like a full-circle moment.
2026 Ford F-150® ST model with available F-150 Lobo™ package, optional equipment and extra-cost color option shown.
29 Sep 2026
What are we working on?? 🎲
Time w/ el macho ✨🫏
Gold toezzz 👑
New desk 🖼️
Feelin the breeze 🌬️
Photos w/ my hairy baby friend on @campsnapcamera Camp Snap Pro ✨📷
Did u know Hey Ruca is on sale at ZUMIEZ?? Hit their website and grab what u can before it’s gone! New collection coming soon 🫱🏻🫲🏼🫶🏼🪄🛍️🛒
18 Sep 2026
The rain waited for us to get the last shot 🫡🌧️
Director/Edit: @directedbygerm
Production Company: @stadiumcreativegroup
Founder & Partner: @mr_mosher
COO & Partner: @ericmaldin
Managing Executive Producer: @hello_goodwork
Head of Production: @mahlindiamond
Production Supervisor: @producertashap
Production Coordinator: McKenna Blean
Director of Photography: @veraeric
Production Designer: @JoCabrera1
Wardrobe Stylist: Bo Roses @boroses
Wardrobe Assistant: @sheridanbrown_
MUA @makeupbygeffen
MUA @carlagrace360
Post Producer: @artemisiagrasso
Color: @dylanmhageman
Sound: Scottie Richardson
Finishing: Nathan Hurlburt
Agency: @moroch_agency
Mural Design: @hey.ruca
Muralist: @carloslopezdesigns
Talent:
Driver: @carlos_sac_dukes
Hero Passenger: @hey.ruca
Backseat Passenger: @sadclownsergio
Painting Assistant: @leonardorueez
McDonald’s Worker: @jasmincorley
Painter: Carlos López
01 Sep 2026
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