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High-stakes creative for brands, leagues + agencies. Production | Creative | Branding When The Moment Matters Most®
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#knicks#nbaplayoffs#nba#newyorkknicks#heartlentgroup#sportsdesign#creativedirection#artdirection#digitalart#playoffs
Recent posts
Every boot needed its own story.
For @footlocker and @timberland, we built the storylines first and then took them to the streets of Brooklyn: a walkup stoop, a subway exit, a neighborhood park.
It was a full day of photo and video production with a great crew and great talent.
Here’s a peek at how it came together.
27 Oct 2026
The forecast called for @ugg all season long, so we made it rain down UGG.
Hand-painted Foot Locker-striped pumpkins and a green-screen shoe drop took us from an empty studio to the final spot for @footlocker + @kidsfootlocker.
22 Oct 2026
Some BTS 📸 of our production shoots with @cooperdejean, @_.jah1._, and @obj for the release of @all_dubs_ x @athletesfirst
16 Oct 2026
Rucker Park doesn’t do quiet. @nyvsny brought the whole city out and we were there for @footlocker to catch all of it.
Then @jalenbrunson1 pulled up and the block went off.
A few frames from the day.
13 Aug 2026
Please welcome Charlotte Andaloro, our new Head of Client Services, based in Los Angeles. Charlotte joins us after 11 years at The Guardian and will lead account and project management across all of our clients. Welcome to the team, Charlotte 🤍
03 Aug 2026
5 pieces. 4 creatives. 1 season opener.
New work for the @nyrangers season opener and schedule release, imagined through four different creative lenses.
@elliotgerard // @walkertkl // @codiesimpsonart // @seansuth
21 Jul 2026
Behind the scenes shots from our production shoot with @commanders punter @tress_way as part of the @nflpa’s series “AthleteAnd.”
This episode was a special Father’s Day piece that highlights the emotions of an emergency surgery for an adopted son and the challenges of losing a father during a playoff run.
Watch the full episode at YouTube.com/NFLPA!
22 Jun 2026
An unprecedented and historic title run deserves championship art 🏆
From Round 1 all the way to the title, our @nba Playoffs campaign with the @nyknicks proved that real, human, handcrafted creative still hits the hardest.
As part of our campaign for the champs, incredible artists poured their craft into the biggest moments, and we watched it light up the #Knicks feeds the whole way through.
Proud is an understatement.
Forever grateful to the artists who made history with us:
@atpcdesign
@heyitsiveta
@ian___woods
@luckymongdrawing
@nbapaints
@rapruesign
@ricodavinciii
@gavindedraw
🏀❤️
17 Jun 2026
Round ✌🏼 of our @nba Playoffs campaign with the @nyknicks
Continuing our hand-crafted art approach, in Round 2, we were able to extend the series sweep energy on the court to the #Knicks social feeds
We are proud to work and collaborate with the incredible artists who helped shape the campaign:
@atpcdesign
@heyitsiveta
@ian___woods
@luckymongdrawing
@nbapaints
@rapruesign
🏀❤️
19 May 2026
This #Knicks playoff run has been a work of art so far, and it’s been an incredible experience for @heartlentgroup to help build that creative energy off the court alongside our client @nyknicks throughout Round 1 of the @nba Playoffs.
As the team brought intensity, confidence, and creativity to the floor, we wanted the artwork surrounding the run to reflect that same spirit. As the artwork lives throughout the Knicks' social feeds, it has become a virtual gallery for fans to experience and to capture the incredible work developed throughout the playoffs, creating a living collection that documents this postseason journey in real time and will continue to evolve through each round.
The success on the court deserved artwork on the walls that matched the moment.
None of it would have been possible without the incredible artists who helped shape the campaign:
The collage craftsmanship of @rapruesign brought texture, movement, and emotion that perfectly captured playoff basketball.
The elegance and visual sophistication of @heyitsiveta elevated every piece with refined storytelling and style.
The cleverness, humor, and fashion-forward cartoon work from @luckymongdrawing added personality and energy that fans immediately connected with.
And the bold, vibrant pop-art style of @atpcdesign brought color, rhythm, and unmistakable playoff attitude to the series.
Proud of the collaborative work created together and excited to continue building this gallery throughout the playoffs.
#NBAPlayoffs #Knicks #NewYorkKnicks #HeartlentGroup #SportsDesign #CreativeDirection #NBA #ArtDirection #DigitalArt #Playoffs
07 May 2026
“Winning and Grinning” from courtside phrasing to late-night praising.
A proud milestone for @heartlentgroup seeing @realwaltclydefrazier featured on @fallontonight with @jimmyfallon highlighting both Winning and Grinning and the Winning and Grinning Coloring Book.
Heartlent Group had the privilege of serving as Creative Lead on these projects alongside @ryansirg and @BrighttimeBooks, helping shape the creative direction, visual identity, and storytelling behind both titles.
Clyde’s impact extends far beyond basketball; his vocabulary, style, personality, and cultural influence are truly iconic. These projects were an opportunity to celebrate that legacy through thoughtful design and storytelling that feels authentic to who he is.
“Rhyming and shining, designing and defining.”
Grateful to everyone who helped bring these projects to life.
06 May 2026
THE NEW YORK KNICKS MAKE IT TO THE SECOND ROUND😤 My process video for the Knicks vs Hawks Mixed Media Animation Recap done for the @nyknicks !
Super happy to be joining @heartlentgroup again to do such a fun piece for the knicks. Was an amazing series to watch and im so happy I got to be a part of it! Looking forward to the next round🫡
#nba #basketball #nbaplayoffs #knicks #mixedmedia
03 May 2026
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