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Inspiring photography since 1941 First camera on the moon 🌒 📩 Contact @hasselblad_support for support
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#hasselblad#x2dii100c#hncs#mediumformat#100mp#naturephotography#nightphotography#landscapephotography#shotonhasselblad#icelandphotography
Recent posts
Meet the Hasselblad Heroines 2026
Since 2019, Hasselblad has celebrated outstanding women shaping the world of photography through the Hasselblad Heroines program. In 2026, we are proud to spotlight four remarkable photographers whose work continues to inspire new ways of seeing.
Felicity McCabe is a photographer and director known for her striking, highly structured portraits. Through her use of light, colour, and composition, she creates images that balance intimacy with precision. Even when photographing figures such as Steve McQueen and Cate Blanchett, her work retains a calm sense of structure and visual tension.
Matilde Simas is an award-winning documentary photographer, visual storyteller, and founder of Capture Humanity. Using a trauma-informed approach, her long-term projects explore human trafficking, gender-based violence, and survivor resilience. Her work has been recognized by organizations including UNICEF and exhibited internationally.
Haley Nelson is an experimental photographic artist working across photography and scanography. Through projects such as “Botanical Still Lifes” and “Woodlands,” she transforms plants and everyday objects into vivid images that blur the line between still life and abstraction.
Stephanie Yeziyi is an astrophotographer and science communicator with over 20 years of observational experience. Her work has earned international recognition, including honors from the Royal Observatory Greenwich Astronomy Photographer of the Year competition. Through her photography and acclaimed books, “Urban Stargazing Guide” and “China Stargazing Guide,” she continues to inspire appreciation for the wonders of the night sky.
Throughout the year, the Heroines will create new work using the X2D II 100C and 907X & CFV 100C, each bringing their own distinctive visual language to the stories of our time. We look forward to seeing the perspectives they share and how they continue to define their own ways of seeing through photography.
đź“· @felicitymccabe
@matildesimasphotographer
@halebopptippytopart
@stephanieyeziyi
#Hasselblad #HasselbladHeroines2026 #X2DII100C #907X #CFV100C
12 Jun 2026
A new expression of exploration through medium format imaging.
The X2D 100C Earth Explorer Limited Edition, introduced on 19 September 2024, builds on the X2D 100C with a Tundra Brown exterior inspired by arctic landscapes. It reflects a quiet dialogue between nature, material, and light.
The colour draws from the Nordic tundra, where moss, reindeer, and snowy owls inhabit vast, resilient ecosystems. These natural tones are translated into a refined, minimalist design that defines the camera’s metal body.
Extending Hasselblad’s medium format imaging beyond the studio, it is designed for remote mountains, desert coastlines, and expansive natural environments, delivering exceptional detail, tonal depth, and natural colour fidelity.
#Hasselblad #X2D100CEE #MediumFormat #100MP
03 Jul 2026
Hasselblad Masters 2026 Winners Announced
After months of global submissions and a rigorous judging process, the winners of the Hasselblad Masters 2026 have been revealed. Selected from more than 30,000 entries, seven outstanding photographers have earned the title of Hasselblad Master.
Kalle Sanner, Executive Director at the Hasselblad Foundation and Grand Jury Chair, commented, "What this year's Hasselblad Masters submissions demonstrated, with rare consistency, is that the most compelling photography does not simply record, it constructs. Across categories, the strongest work operated on more than one level simultaneously: legible on first encounter, yet resistant to easy interpretation. These are images that require attention, that continue to unfold the longer you stay with them. What unites the winners is a shared understanding that photography's real power lies not in what it shows, but in what it withholds, reframes, and quietly insists upon."
Art
Yudha Kusuma Putera, Indonesia @yud_hung
Waste Colonialism (Piyungan Cows)
Architecture
Kevin Boyle, Canada @boylestudiosinc
Day Sleeper | Movieland
Landscape
Rohan Reilly, Ireland @rohanreilly
Ephemeral Visions
Project//21
Panitbhand Paribatra Na Ayudhya, Thailand @pelagic_captures
Dwellers of the Night
Portrait
Svetlana Jovanovic, Netherlands @svetlanajovanovicny
Otherness
Street
Gosse Bouma, Netherlands @gosse_bouma
Morning Ritual
Wildlife
Alfred Minnaar, South Africa @alfredminnaarphotography
The Forest I Roam
Congratulations to the seven outstanding photographers, who are hereby awarded the title of Hasselblad Master.
Each winner will receive a Hasselblad X2D II 100C, two XCD lenses, and a €5,000 creative grant.
In the coming months, they will collaborate with Hasselblad to develop individual photographic projects, with selected works to be featured in the forthcoming Hasselblad Masters Book.
We extend our sincere gratitude to all participants of the Hasselblad Masters competition. We celebrate every creator who expresses their vision through photography, and we look forward to the next edition of the Hasselblad Masters.
30 Jun 2026
Autumn light, filtered through layers of red.
The maple leaves catch the sunlight, revealing delicate variations in tone and colour. With Hasselblad Natural Colour Solution, every shade of red is rendered with natural richness and subtle tonal transitions.
đź“· Kinoko
📸 X2D 100C & XCD 90V
#Hasselblad #HNCS #HasselbladColours #MapleLeaves #AutumnColours #AutumnPhotography #NaturePhotography #ShotOnHasselblad
08 Nov 2026
Countless lights illuminate Osaka at night, with the blue-white glow of Tsutenkaku Tower standing out against the cityscape.
Hasselblad's faithful colour reproduction captures the delicate tones of the night, while 100 megapixels reveal intricate details, from glowing city lights to buildings emerging from the darkness.
The 3.6-inch OLED touchscreen brings every detail into view. Zoom in and discover more, even in the finished image.
đź“· X2D II 100C & XCD 90V
#Hasselblad #X2DII #MediumFormat #100MP #HNCS #NightPhotography #Osaka #Tsutenkaku
07 Nov 2026
Zoom in on the details, or take in the whole scene?
A deer wandering among the trees, a cat on the stone steps, a monkey perched on a rock. Even within a single frame, there are countless moments waiting to be discovered.
With 100MP medium format resolution, the X2D II 100C offers the freedom to explore different perspectives, revealing new details in every crop, from delicate fur textures to expressive eyes.
đź“· @cunodebruin
📸 X2D II 100C, XCD 35–100E, XCD 135,XCD 90V, 907X & CFV 100C, XCD 55V
#Hasselblad #X2DII100C #MediumFormat #AnimalPhotography #WildlifePhotography #HNCS
07 Nov 2026
🌧️ Rain turns Shibuya into a world of light.
Every neon reflection, every passing moment, revealing another side of the city.
With HNCS HDR and 100 megapixels, the X2D II 100C captures the rich colours of the neon-lit streets and the intricate details reflected across the rain-soaked pavement.
📸 X2D II 100C & XCD 55V
#Hasselblad #X2DII100C #XCD55V #HNCS #HDR #Shibuya #TokyoNights #NightPhotography #NeonReflections #MediumFormat
06 Nov 2026
A brief moment of stillness beneath the northern sky.
Golden light moves across the mountains as deep blue water holds every colour, every contour and every reflection. With 100MP resolution and Hasselblad Natural Colour Solution, the X2D II 100C preserves the intricate textures of the landscape and the subtle transitions of light in rich, natural colour.
đź“· @h0rdur
📸 X2D II 100C & XCD 25V
#Hasselblad #X2DII100C #100MP #HNCS #IcelandPhotography #LandscapePhotography
06 Nov 2026
A different way to see the landscape.
Through Hasselblad’s waist-level viewfinder, the world slows down. Snow-capped peaks reflect across still water as a lone rider moves quietly through the vast landscape.
A moment of motion, held within a world of stillness.
📸 503CX & CFV 100C
#Hasselblad #HNCS #LandscapePhotography #NaturePhotography #MountainPhotography
05 Nov 2026
Every detail within reach.
The X2D II 100C paired with the XCD 35–100E, bringing precision and versatility together in one setup.
đź“· @davidchengg
#Hasselblad #X2DII100C #XCD35100E #MediumFormatCamera #CameraDesign #PhotographyGear
05 Nov 2026
Morning light over Iceland’s coast.
From the textures of the black sand to the reflections beneath the mountains, the X2D II 100C captures the landscape with 100MP resolution, revealing the rich details across every layer of the scene.
đź“· X2D II 100C & XCD 20-35E
📸 @filiphrebenda
#Hasselblad #X2DII100C #IcelandPhotography #Vestrahorn #LandscapePhotography #NaturePhotography #ShotOnHasselblad
04 Nov 2026
As the city settles into night, the streets of Hong Kong keep moving.
A 25-second exposure turns passing headlights into sweeping trails of light, tracing the movement of the city beneath its illuminated skyline. With 100MP resolution, the Hasselblad X2D II 100C captures the intricate details of the architecture, bringing both motion and stillness into focus.
📸 X2D II 100C & XCD 90V
#Hasselblad #X2DII100C #HongKong #100MP #LongExposurePhotography #CityscapePhotography #NightPhotography
04 Nov 2026
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