HALF MAGIC

HALF MAGIC

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@halfmagicbeauty

283.2K

Followers

1,691

Following

1,817

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N/A

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10

Highlights

3/9

Photos/Videos in last 12

Bio

HALF YOU ✨ Wear your heart on your face™️ From @donni.davy, @a24 & the creators behind @euphoria

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Recent posts

Your perfect lip combo exists in ONE component 💋 SCULPTITUDE 2-in-1 Lip Liner: two complementary shades in warm + cool tones for endless lip possibilities. Think ombrés, halos, full-lip looks + everything in between, with longwear, smudge-proof + transfer-proof color that stays put ✅ Angel wears SCULPTITUDE in Emo Rose/Prancing Queen. 06 Nov 2026 Half Magic Beauty presents: A special edition of Club Magic. This weekend we skipped the line to see the premiere of Club Kid @clubkidmovie @a24 with Actress/Comedian/ Real Human Woman, Marley Gotterer @marleyismarley Glammed by nina_carelli 04 Nov 2026 An angel in Y2K Cherub MAGIC DRIP 🪽 @chaliannafigueroa 01 Nov 2026 Brown eyes 🤝 VELVET FLIK in CinnaFox + Wolf Mood. A match made in eyeliner heaven. As seen on @daniellemarriee 🤎 02 Nov 2026 Latin Heritage Month may be coming to a close, but the celebration is far from over 💃✨ We got together with our friends @rizoscurls + some of our favorite people for an afternoon of movement, music, makeup + a whole lot of FUN, led by the incredible @lovebaila. Because the magic is always better when we come together, celebrate our cultures + create space to connect. A HUGE thank you to @rizoscurls, @lovebaila + everyone who came out to dance with us. Here’s to keeping the celebration going! 💖 Shop @rizoscurls and @halfmagicbeauty EXCLUSIVELY @ultabeauty 🛍️ 15 Oct 2026 HALF MAGIC BEAUTY PRESENTS: CLUB MAGIC (skip the line) A new series that explores the everyday magic of night life with host Wendy @itswendymars This night belongs to Paraíso Pa’ Ti @paraisopati A Latin + Caribbean party that travels through cities like Atlanta, Los Angeles, and NYC bringing the culture to its diaspora. Because even when Latin heritage month is over, the magic, and the party don’t stop. Coming soon to a late night line near you. Song: Sophia Stel “Power” c/o @a24music 30 Oct 2026 Half Magic Wear Test As a part of a new ongoing series we are following some of our favorite people to their places of work/play and asking them to put our makeup to the test. 🗽🍎🥊💋 Sage is the Creative Director for @halfmagicbeauty We went along as they work out with Rasheem, a boxing coach who has lived next door for over 30 years. Sage needs to work out in order not to drive everyone crazy. Their words not ours. Enjoy a boxing lesson full of sweat, lifelong dedication to a full beat, and light screaming. Music: You Don’t Want Me by girlsweetvoiced c/o @a24music 06 Oct 2026 The @ultabeauty Campus Tour continues! 🎒🪄✨ We’re making our way across Texas, bringing a little color, sparkle + magic to a campus near you. NEXT STOPS: 📍 10/19 — University of Texas at Austin 📍 10/21 — Texas State University 📍 10/23 — Texas Southern University 📍 10/27 — Texas A&M University Who’s coming to play?! 👀💖 #UltaCampusTour 19 Oct 2026 When we say VELVET FLIK was made to survive anything, we mean it. Water? Fine. Rubbing? Go for it. We put its waterproof, smudge-proof + transfer-proof formula to a quick little test to see just how much we could make it budge. Spoiler: we couldn’t. Up to 16-hour lashline + waterline wear for whatever life throws your way. 30 Sep 2026 What happens when you hand an artist VELVET FLIK and ask her to draw @donni.davy? She turns it into paint, obviously 🎨 Meet our friend @carlyjeanandrews, a Los Angeles-based artist known for her incredible collages, self-portraits, body painting + more. We asked her to create a portrait of Donni using VELVET FLIK, transforming the liners into pigment to paint with along the way. Get to know the artist behind the art + watch the magic come to life 🪄✨ 25 Sep 2026 Team Half Magic knows their way around EYEMAXXING🤩 Melissa wears SEA ME ROLLIN🌊 All shades in stock @ultabeauty 🛍️ Angel wears LAVENDIPITY💜 Sam wears CINNAFOX🤎 Sage wears WOLF MOOD + SCENE SNATCHER🖤 Melissa wears GOTH GIRLFRIEND + SAND FAIRY🤍 14 Aug 2026 Spotted on pop phenom Rhea Raj 👀 VELVET FLIK in Scene Snatcher making a statement in the waterline. Makeup by @selenaruizmakeup 🖤 20 Oct 2026

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Dfa9Rl4IFS1Your perfect lip combo exists in ONE component 💋…
DfVnChMRNsQHalf Magic Beauty presents: A special edition of…
DfN1CHovx1HAn angel in Y2K Cherub MAGIC DRIP 🪽 @chaliannafi…

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usernamefull_nameuser_idis_verifiedis_privateprofile_pic_url

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Tracking

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