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Bio
2x NYT Bestselling Author 📖 pods: @howibuiltthis @wowintheworld @thegreatcreatorspodcast 🎤 co-founder Tinkercast/Built-It Prod. rep: @unitedtalent
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Recent posts
#tbt i know a little late, but back in October, i had such a blast getting to be on @jimmyfallon. He’s the real deal: kind, smart and a generous interviewer. Heres the clip https://m.youtube.com/watch?v=7rdTlLlsFYE
20 Dec 2018
I cook (almost) every day of the week. It’s my love language—to my family and my friends. Around 5:30, I stop working for a few hours. I get to work prepping and dinner is usually done by 6:30. It’s one of the few hours of the day when I can be alone. Being in the kitchen…cooking…coming up with ideas based on what’s in the fridge (and what’s growing) fires up my creative spirit. Cooking is like a form of meditation for me. Everything in its right place.
Most nights…after we eat as a family…I get back to work for a few hours and start to prep for my interviews the next day. #cooking #whyicook #meditation
26 Jul 2024
Even if it wasn’t his favorite podcast...Even if he hated How I Built This...I’d still love this man.
30 Jan 2020
🚨 NEW EPISODE ALERT 🚨
@drsquatch
The $15,000 commercial didn’t just make @drsquatch famous. It solved the company’s real bottleneck: finding customers affordably.
For years, founder Jack Haldrup had built the soap company methodically. Inventory lived in his closet, his mother helped fulfill orders, and the product developed a loyal following.
But a good product and gradual growth weren’t enough to create a national brand. Dr. Squatch still lacked a repeatable way to reach large numbers of men without spending more to acquire them than each order was worth.
Jack saw a possible answer in the irreverent commercials popularized by brands like Dollar Shave Club. When one agency proposed a roughly $500,000 campaign, he found a smaller team and produced his own version for $15,000.
The humor attracted millions of viewers. More importantly, the ad converted attention into sales at a fraction of the company’s previous customer-acquisition cost. It gave Dr. Squatch a marketing engine it could scale.
The turning point wasn’t simply “going viral.” It was discovering a distinctive way to tell the product’s story that also worked economically.
A memorable ad can create attention. A great one changes the mathematics of the business.
Hear the full story of Dr. Squatch on How I Built This with @guy.raz.
09 Nov 2026
The first version of @Dell wasn’t really a computer company. It was a challenge to the way computers were sold.
As a freshman at the University of Texas, michaeldell discovered that a machine retailing for roughly $3,000 contained about $600 worth of components. Much of the remaining cost came from the system surrounding the product.
So Michael built a simpler one. He upgraded computers to each customer’s specifications, advertised locally and sold directly—without the traditional retail layer.
Before leaving college, he was already generating as much as $80,000 a month from his dorm room. That traction mattered: Michael wasn’t abandoning medical school for an untested concept. He had paying customers and evidence that his model worked.
Even then, he negotiated a fallback with his parents. He would finish freshman year, pursue the business and return to school if it failed. Within his first full year, Dell reached $33 million in revenue.
Disruption doesn’t always begin with a new invention. Sometimes it begins by taking apart an existing product—and realizing the most expensive component is the way the industry sells it.
Hear the full story of Dell on How I Built This with @guy.raz.
08 Nov 2026
🚨 🚨 NEW EPISODE ALERT 🚨 🚨
Airbnb’s business model was strong enough to hide Brian Chesky’s self described weaknesses as a CEO—until the pandemic.
As a young designer leading a rapidly growing company, Brian surrounded himself with experienced executives and followed conventional advice: hire great people, delegate and focus on the big picture.
But delegation gradually became distance. Intimidated by leaders with decades more experience, Brian (@bchesky) often deferred to their judgment. Airbnb expanded into too many projects, accumulated layers of management and became increasingly difficult to steer.
Then COVID erased 80 percent of its business in eight weeks. With the company’s survival at stake, Brian could no longer lead from a distance.
He studied how Steve Jobs had rebuilt Apple, cut projects, simplified the organization and returned to the details. Brian began speaking with employees several levels below him, scrutinizing decisions and setting a single direction for the company—even when that approach frustrated executives.
The crisis didn’t suddenly give him every skill a CEO needs. It forced him to stop treating experience as a substitute for his own judgment.
Hiring people who know more than you is essential. Surrendering responsibility for understanding what they’re doing is not.
Hear the full story of Airbnb (@airbnb) on How I Built This with @guy.raz.
05 Nov 2026
Protecting yourself from the wrong people can also prevent the right people from entering your life.
As Airbnb grew, Brian Chesky (@bchesky) became increasingly unsure whom he could trust. The pandemic intensified that isolation: he spent two years largely inside his home, working roughly 100 hours a week and feeling disconnected from nearly every part of life outside the company.
Some successful people respond by closing their circles entirely—trusting only those who knew them before the money, attention or influence arrived.
Brian chose a different risk. He began giving new people the benefit of the doubt and allowing their behavior to reveal who they were.
That didn’t mean abandoning boundaries or trusting everyone with everything immediately. It meant opening the door gradually, assuming good intent and being willing to walk away if someone violated that trust.
A few people disappointed him. But those experiences were survivable. A life organized entirely around avoiding betrayal, he decided, carried the greater cost.
Trust always creates exposure. It also creates the possibility of friendship, learning and a life that continues to expand.
Hear the full story of Airbnb (@airbnb) on How I Built This with @guy.raz.
04 Nov 2026
🚨 NEW EPISODE ALERT 🚨
A milestone can transform a company overnight without changing how its founder feels the next morning.
When Airbnb went public during the pandemic, the company was valued at roughly $100 billion. There was no crowded trading floor or celebration with everyone who had built it—just faces arranged in boxes on Zoom.
The next morning, Brian Chesky (@bchesky) woke up alone, put on sweatpants and joined another ordinary meeting. The achievement he had spent much of his life moving toward had arrived, but his life felt surprisingly unchanged.
That realization forced him to examine what had been driving his ambition. Success had become entangled with a desire for validation—to feel special, admired and, perhaps, loved.
But adulation couldn’t provide that. It produced a rush, then faded, creating the need for another achievement to replace it.
Ambition can build something extraordinary. It becomes more complicated when we expect the thing we build to resolve something inside us.
Reaching the summit answers whether you could climb the mountain. It may also force you to ask why you needed to climb it in the first place.
Hear the full story of Airbnb (@airbnb) on How I Built This with @guy.raz.
02 Nov 2026
Sometimes the meeting arrives before the business does.
In 2011, Sweet Loren’s was still an idea. Loren Brill’s website said “coming soon,” she had no factory, and she hadn’t even decided what form the product should take.
Then a classmate who worked the overnight shift at Whole Foods unexpectedly secured her a meeting with the grocery buyer at its Columbus Circle store. Loren’s first reaction wasn’t excitement. It was panic.
She emptied a gift box of chocolates, filled its compartments with her experimental cookies, and printed a one-page explanation of the brand. The presentation was improvised, but the product and the story behind it were real.
The buyer called the next day. His team loved the cookies and wanted to know how quickly Loren could turn them into refrigerated cookie dough.
That question helped define the business. It still took roughly seven months to develop, package and deliver the product—and the initial order was for just one store.
Being ready doesn’t always mean having the entire company figured out. Sometimes it means having enough conviction to show your unfinished work to someone who can help reveal what it should become.
Hear the full story of Sweet Loren’s (@sweetlorens) on How I Built This with @guy.raz.
28 Oct 2026
🚨 🚨 NEW EPISODE ALERT
Winning a lawsuit doesn’t return everything it took to defend yourself.
As @wearfigs grew, longtime industry competitor Strategic Partners sued the company, alleging false advertising and the theft of trade secrets. The case lasted four years, sought hundreds of millions of dollars and challenged the legitimacy of nearly everything co-founders Heather Hasson and Trina Spear had built.
FIGS could have pursued a settlement. Instead, Heather and Trina decided that these particular allegations cut too close to the company’s foundation to leave unanswered.
The defense cost roughly $40 million—not including years of attention diverted from running the business. During the three-week trial, the founders lived in a hotel near the courthouse and struggled to separate the case from the rest of their lives.
Their lawyers sometimes urged them to contain their anger. But Heather and Trina ultimately presented themselves as they were: upset, direct and certain that the claims were wrong.
The jury found in FIGS’ favor on every question in the verdict form. When the founders met the jurors afterward, some apologized tearfully for what the company had endured.
The outcome vindicated FIGS, but it also exposed an uncomfortable reality: being right and being able to afford proving it are not the same thing.
Hear the full story of FIGS on How I Built This with @guy.raz.
26 Oct 2026
Ten years. More than 600 interviews and over 800 episodes. So many lessons beyond business.
To celebrate a decade of How I Built This, @guy.raz and Ring founder Jamie Siminoff revisit unforgettable moments of ambition, doubt, risk, and reinvention—and what they teach us about building something of our own.
Swipe through the stories and lessons that stayed with us.
05 Oct 2026
An exciting new chapter for @howibuiltthis. We are expanding and bringing more of what our listeners and our community has come to expect and love! And an exciting new partnership with Vox Media. Stay tuned for changes coming in January 2027! đź“· @peterprato (an old photo but still the best Peter!)
29 Sep 2026
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