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@424inc
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Recent posts
GOD SAVE 424
IN ASSOCIATION WITH SEX PISTOLS …
10 Nov 2026
I keep being told that I should have a “cause that I represent” or “you have tell your story “
I just go in the factory and try to make the best PIECES
I LOVE PIECES , NOT OPTICS
“
05 Nov 2026
NEW FOOTWEAR SILHOUETTES
03 Nov 2026
BIG STEPPA - 424 G BOOT @champagnepapi
@222juliet
22 Oct 2026
In System Issue No. 26, @off____white brings together ten creatives for 10 × 10: Icons Reimagined, rethinking ten of the house’s most recognisable categories.
Turning his attention to denim, @guillermoandrade takes Virgil Abloh’s personal wardrobe as a starting point.
Read the full story in System Issue No. 26, and online now at the link in bio.
#GuillermoAndrade #OffWhite #SystemMagazine
17 Oct 2026
424 DITA 424
Credits:
@424inc @ditaeyewear
Director/Photographer: @diegobenjaminandrade
DOP: @belkasemi
Production Company: @generalobservationinc
Producer: @c.m.solorzano
1st AC: @te.lim
Edit: @dylan_swg
Color: @turners_colour
Sound: @ssomethingfun
Grip: @chezorae @alxperales
29 Sep 2026
Guillermo Andrade is making “DENIM” with Off-White™
@guillermoandrade approaches denim not simply as fabric, but as memory structured into form.
The room translates that process into a physical exploration of memory, construction and reinterpretation. Denim becomes both material and archive: something resilient and resistant that carries traces of what came before while providing the foundation for something new.
#OffWhite #10x10
23 Sep 2026
🇮🇹 @guillermoandrade è un curatore culturale. Il fondatore e direttore creativo di @424inc ha aperto il primo negozio a Fairfax nel 2010, proponendo capi di abbigliamento prima che diventassero cool. Quel negozio vide passare l’A$AP Mob prima dell’uscita di Cozy Tapes Vol. 1 e gli Odd Future all’apice del loro successo. Era un ecosistema di pura innovazione.
Oggi, 424 è un marchio di abbigliamento di lusso che trae ancora ispirazione da frammenti della storia personale di Andrade, emigrato dal Guatemala negli Stati Uniti da giovanissimo. Le sue sfilate, infatti, vogliono essere «un’istantanea della sua esperienza di vita finora»: ciò che accade intorno a lui e negli Stati Uniti, comprese le verità più scomode di cui le persone preferirebbero non parlare.
Guillermo Andrade è uno dei protagonisti del nuovo numero cartaceo di @outpump, in uscita il 28 settembre. Per la prima volta distribuito a livello internazionale.
—
🇬🇧 @guillermoandrade is a cultural curator. The founder and creative director of @424inc opened his first store on Fairfax in 2010, putting emerging brands on the map before they became cool. That same store saw A$AP Mob come through before the release of Cozy Tapes Vol. 1, as well as Odd Future at the height of their success. It was an ecosystem of
pure innovation.
Today, 424 is a luxury fashion brand that still draws inspiration from fragments of Andrade’s personal history. He emigrated from Guatemala to the United States at a very young age, and his shows, in fact, aim to be “a snapshot of his life experience so far”: what happens around him and across the United States, including the uncomfortable truths that people would rather not talk about.
Guillermo Andrade is one of the faces featured in the new print issue of @outpump, out September 28. For the first time, the magazine will be distributed internationally.
Editor-in-chief: @dottor_pump
Editorial Supervisor: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Project Manager: @tojcee
Editor: @emikorose
Photo: @danielderro_
Photo Assistant: @maliklphoto
Other photos courtesy of @dulooooooooo
Thanks to @paolomatteosarimari
22 Sep 2026
Controlled chaos.
A limited reinterpretation of ARTOA.92, available in two exclusive colorways: Pigeon Blood and Smoke.
This collaboration brings together two distinct approaches to design, reworking a DITA signature frame through 424’s language of texture, wear, and imperfection. The result is a frame that begins perfected, but invites you to hand finish it.
Limited to 100 pieces worldwide, available exclusively at 424, select DITA Flagships, and DITA.com.
Creative Production: @w_house.co
Director/Photographer: @thomas_welch
Producer: @j.eraldflowers
DP: @jakeafrank
Lighting: @colin_treidler
Assistants: @vic.luciano.images, @gl.a.ss
Stylist: @valeriasemu
Stunt Driver: @lfvsupreme
18 Sep 2026
Perfection is Boring
09/18
15 Sep 2026
I VIVIDLY REMEMBER THE MOMENT I FIRST SAW THE WORDS “CREATIVE DIRECTOR”( see last photo **) I STILL CANT BELIVE THE IMPACT THAT ARTICLE HAD ON MY LIFE
I WILL NEVER FORGET VIRGIL WALKING ME THROUGH THOSE ROOMS IN MILANO WITH THE SHARPIE AND HAND.
TRULY, I HOPE TO BRING EVEN A SMALL FRACTION OF THE LOVE AND INSPIRATION HE ALWAYS SHOWED ME TO THIS 10 X 10 PROJECT.
LONG LIVE VIRGIL
10 X 10
@off____white
10 Sep 2026
(no caption)
07 Sep 2026
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