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GAMEPLAN Conference 2027 ๐๐ฝ๐ฟ๐ถ๐น ๐ฎ๐ฎโ๐ฎ๐ฏ, ๐ฎ๐ฌ๐ฎ๐ณ ยท ๐๐ผ๐น๐ผ๐ด๐ป๐ฒ, ๐๐ฒ๐ฟ๐บ๐ฎ๐ป๐ A new kind of conference for Sports, Media and Tech โ๏ธ #GMPLN27
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Ready for the new slogan?๐ #GMPLN27
08 Sep 2026
๐๐ฟ๐ผ๐บ ๐ก๐ถ๐ธ๐ฒ ๐๐ผ ๐จ๐บ๐ฏ๐ฟ๐ผ: ๐ช๐ต๐ถ๐ฐ๐ต ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฏ๐ฎ๐ฐ๐ธ๐ ๐๐ต๐ถ๐ฐ๐ต ๐๐๐ฎ๐ฟ? ๐โฝ๏ธ
@nike, @adidas, @puma. Several stars probably come to mind straight away. But who do you associate with @umbro or @asics? And wait, @decathlon_football makes football boots?!
๐ We explored the football boot market to see which players represent each brand. What stood out? Very different approaches to building a roster.
For @hummelsport, @kappa or @diadora, we couldnโt identify an obvious active player for our graphic. Team kit partnerships are more prominent. Umbro and ASICS have more regionally focused rosters: strong Brazilian and futsal connections for Umbro, a Japanese network around @tomiyasu.t for ASICS. At Kelme and Joma, @bakambu17 and @d_degeaofficial stood out.
So, what is @officialsokito? The British newcomer launched its first boot in 2022. Its roster includes @wtroostekong, @yedlinny and @olaaina. The twist: according to Sokito, players invest in the company and help shape the brand rather than being paid to wear its boots.
Elsewhere, the choice of familiar names grows:
โ Reebok: Duลกan Vlahoviฤ or Trevoh Chalobah.
โ Under Armour: Achraf Hakimi, Ferran Torres, Antonio Rรผdiger or Ibrahima Konatรฉ.
โ Mizuno: Joรฃo Fรฉlix or Mason Mount.
โ New Balance: Bukayo Saka, Yan Diomandรฉ, Eberechi Eze or Jeremie Frimpong.
Some partnerships have particularly clear headliners: @skechersfootball with Ballon dโOr winner @harrykane, Decathlonโs football brand Kipsta with @antogriezmann, and @on.football with @k.mbappe, whose surprise switch accompanies its move into football.
Then come the Big Three. Pick your favourite:
โ Nike: Erling Haaland, Cristiano Ronaldo, Vinรญcius Jรบnior, Jamal Musiala or Cole Palmer?
โ adidas: Lamine Yamal, Lionel Messi, Jude Bellingham, Florian Wirtz or Ousmane Dembรฉlรฉ?
โ Puma: Kai Havertz, Neymar Jr., Christian Pulisic, Xavi Simons or Morgan Rogers?
Our picks are @erling, @lamineyamal and @kaihavertz29, with the coming years in mind. Think five years ahead: who would you sign today?
Who do you see as the face of each brand right now? And whoโs missing? ๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
05 Nov 2026
๐ช๐ผ๐ฟ๐น๐ฑ ๐๐ถ๐๐น๐ฒ ๐ถ๐ป ๐๐ต๐ฒ ๐ฏ๐ฎ๐ด ๐ฎ๐ป๐ฑ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ฟ๐ถ๐๐ฒ! ๐๐
@kimi.antonelli is Formula 1โs new world champion at just 20 years and 68 days old. In only his second @f1 season, he replaces @sebastianvettel as the youngest world champion in history, breaking the record set in 2010.
And his Instagram account is feeling the impact too. Since Sunday, he has gained an impressive 681K followers, most of them on Monday. Hereโs the breakdown:
๐๏ธ Sunday: +86K followers
๐ฅณ Monday: +492K followers
๐ฅณ Tuesday (as of 1:00 PM CET): +103K followers
Is that significantly more than usual? Absolutely! From January through October 2026, Antonelli gained an average of around 16,300 followers per day. Mondayโs increase alone was around 30 times that daily average.
His overall follower growth in 2026 is worth a look too. Antonelli has grown his community from around 4.53 million followers at the start of the year to 10.19 million.
With all the hype and a personality that clicks on social media, reaching 20 million followers could be just a matter of time! ๐๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
03 Nov 2026
๐๐ฎ๐ฟ๐ฟ๐ ๐๐ฎ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐๐ฎ๐น๐น๐ผ๐ป ๐ฑโ๐ข๐ฟ: ๐๐ ๐๐ฎ๐๐ฒ๐ฟ๐ปโ๐ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐ผ๐ผ๐๐๐ฒ๐ฟ ๐๐ดโช
๏ธ
Some names just draw attention. @harrykane is one of them. Before or after the Ballon dโOr ceremony, whenever the striker features in a post, engagement on @fcbayern social media channels goes through the roof.
We analysed seven FC Bayern channels between 1 July and 27 October 2026. The results are particularly striking when it comes to shares and comments: posts featuring Kane generate an average of 82% more comments and even 91% more shares than posts without him. Thatโs despite him appearing in just 6% of all posts (482 out of around 8,000). Yet content featuring Kane accounted for nearly 8% of all engagements.
The Ballon dโOr adds another boost: posts related to the award for the worldโs best footballer generated a total of 17.8 million engagements for FC Bayern during the analysis period.
Bayern, star power and arguably footballโs most wanted individual award - just a perfect match. ๐ค
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
29 Oct 2026
๐๐ฎ๐ฟรง๐ฎ ๐ฃ๐ผ๐๐ฒ๐ฟ: ๐ฃ๐๐๐ฒ๐น๐น๐ฎ๐ r๐๐น๐ฒ๐ ๐๐ต๐ฒ ๐๐ฎ๐น๐น๐ผ๐ป ๐ฑโ๐ข๐ฟ ๐ฎ๐ป๐ฑ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ โฝ๏ธ๐
@alexiaputellas is back on top! She claims the Ballon dโOr Fรฉminin for the third time, capping off her time at @fcbarcelona in style. It marks a remarkable return to world football after she suffered an ACL injury shortly before UEFA Womenโs EURO 2022. Barรงa are strongly represented across the board: five of the top 10 nominees are contracted to the Spanish club.
But what about Instagram? We compared the current follower counts of the top 10 players in the womenโs rankings. At the top: None other than Alexia Putellas. She leads the way not only as the worldโs best player, but also in terms of Instagram reach. Arsenalโs @alessia comes closest to matching her follower count. Right behind Russo are three more Barรงa stars: @claudiaapina , Patri Guijarro and Caroline Graham Hansen. Barรงa remain a force in womenโs football, both on the pitch and on Instagram.
Will the Ballon dโOr Fรฉminin stay in Barcelona next year? ๐ค
All figures as of 27 October 2026.
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
28 Oct 2026
๐๐ฎ๐น๐น๐ผ๐ป ๐ฑโ๐ข๐ฟ ๐ณ๐ผ๐ฟ ๐๐ฎ๐ป๐ฒ, ๐ ๐ฒ๐๐๐ถ ๐๐ฒ๐๐ ๐๐ต๐ฒ ๐ฏ๐ฒ๐ป๐ฐ๐ต๐บ๐ฎ๐ฟ๐ธ ๐ผ๐ป ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ โฝ๏ธ๐
@harrykane is the worldโs best footballer! The race was a close one: Kane finished less than 41 points ahead of Real Madridโs @k.mbappe (Dembรฉlรฉ was 321 points ahead of the runner-up last year), with @lamineyamal in third place, named the best U21 player for the third year in a row. But how does the ranking look on Instagram?
We compared the current follower counts of the top 10 players in the menโs rankings. At the top, no surprise, is @leomessi with 517 million followers. Mbappรฉ, @erling , Yamal and Dembรฉlรฉ also outperform Kane in terms of Instagram reach.
But the Ballon dโOr could be a game-changer on Instagram, too. How much will Kaneโs follower count grow following the award? ๐
All figures as of October 27, 2026.
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
27 Oct 2026
๐๐น ๐๐น๐ฎฬ๐๐ถ๐ฐ๐ผ ๐ถ๐ ๐ต๐ฒ๐ฟ๐ฒ. ๐ ๐ฏ๐ฎ๐ฝ๐ฝ๐ฒฬ ๐๐ ๐ฌ๐ฎ๐บ๐ฎ๐น. ๐๐๐ ๐๐ต๐ผ ๐๐ถ๐ป๐ ๐ผ๐ป ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ? ๐ฑ๐ฅ
Arguably the biggest club fixture in world football returns on Sunday. Before @realmadrid and @fcbarcelona battle it out on the pitch, we put our predicted starting XIs head to head by Instagram followers. Who wins the battle for attention?
With @vinijr missing through suspension, Madrid are without one of their biggest social media stars. Their predicted XI still brings a combined 307.7 million followers, more than double Barรงaโs 145.7 million.
๐ @k.mbappe does some heavy lifting. His 136 million followers alone put him just 9.7 million behind Barรงaโs entire predicted XI. Almost an entire teamโs following in one player. ๐
Even without Mbappรฉ, Madridโs other ten would still lead with 171.7 million. @judebellingham brings 56.4 million, almost matching Barรงaโs most-followed player, @lamineyamal, on 59.8 million.
Real Madrid take the win on Instagram. But can Barรงa flip the result on the pitch? ๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
23 Oct 2026
๐ฌ๐ฎ๐บ๐ฎ๐น, ๐๐ฑ๐ฒ๐๐ฒ๐บ๐ถ & ๐๐ผ. ๐๐ฒ๐ฎ๐ฟ ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐โ๐ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐บ๐๐๐ถ๐ฐ ๐๐๐ฎ๐ฟ๐ ๐ผ๐ป ๐๐ต๐ฒ๐ถ๐ฟ ๐ฐ๐ต๐ฒ๐๐๐ ๐ถ๐ฝ
Next El Clรกsico, next special-edition jersey: Barรงaโs collaborations with some of Spotifyโs biggest artists have become a highly anticipated tradition among fans. This time, US rapper Tyler, The Creator becomes the ninth artist to leave his mark on the shirt.
When @fcbarcelona announced its partnership with @spotify in 2022, the deal initially focused on shirt sponsorship and the naming rights to Camp Nou. But the ambitions went far beyond that: bringing the biggest names in music onto the clubโs jerseys and turning each release into a global event. And what better stage for that than El Clรกsico against @realmadrid ?
Every collaboration has its own twist. ROSALรA reimagined Barรงaโs anthem, while @travisscott and @oliviarodrigo performed exclusive shows for their fans in Barcelona. @coldplay linked the jersey drop to a good cause, with proceeds from jersey and merchandise sales going towards a project supporting refugees.
Tyler, The Creator now brings his passion for fashion into the mix. The word @golf , the logo of his fashion brand GOLF WANG, takes centre stage on the front of the shirt. For the first time, Barรงa and Spotify have given an artist full creative control over the campaignโs videos and graphics. A joint collection and an event in Barcelona complete the collaboration.
Travis Scott showed how strong the demand for fashion crossovers can be. His @cactusjack x Barรงa collection sold out across all sales channels within just a few hours. The artists also benefit from a huge boost in visibility. Following the reveal of the ROSALรA jersey, global Spotify searches for โROSALรAโ and โMOTOMAMIโ increased by more than 100% compared to the previous day. Travis Scottโs streams rose by 40% following the campaign activation, according to Spotify executive Marc Hazan.
Itโs a win-win. For many people, their favourite artist and their favourite club are both part of their identity. Football fans discover new music, while music fans discover Barรงa. Ideally, both sides gain new fans or subscribers.
23 Oct 2026
๐ฃ๐ฆ๐ ๐๐ ๐๐ฎ๐ฟ๐ฐฬง๐ฎ. ๐๐ฒ๐บ๐ฏ๐ฒฬ๐น๐ฒฬ, ๐๐๐ฎ๐ฟ๐ฎ, ๐ฌ๐ฎ๐บ๐ฎ๐น. ๐ฆ๐๐ฎ๐ฟ๐ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ฒ๐ฟ๐ฒ. ๐๐๐ ๐๐ต๐ผ ๐๐๐ฒ๐ฎ๐น๐ ๐๐ต๐ฒ ๐๐ต๐ผ๐ ๐ผ๐ป ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ? ๐ฑ๐ฅ
The back-to-back European champions face arguably the most in-form team in the world. @psg vs @fcbarcelona feels like a Champions League final already. ๐ฅ
Before they face off on the pitch, we put our predicted starting XIs head to head by Instagram followers.
PSG bring a combined 87.8 million followers. Barรงa reach 145.1 million. And once again, @lamineyamal makes the difference.
๐ His 59.7 million followers alone exceed the entire gap between the two sides. Without him, Barรงaโs remaining ten would total 85.4 million, just behind PSGโs XI. One player tips the balance. ๐
On the Paris side, @achrafhakimi leads with 25.2 million, ahead of Ousmane Dembรฉlรฉ on 22.4 million. Even combined, they canโt quite match Yamal.
Barcelona take the win on Instagram. Can PSG flip the result on the pitch? ๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
20 Oct 2026
๐๐ฒ๐๐ฟ๐ผ๐ป, ๐๐ถ๐ฎ๐ป๐ป๐ถ๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ผ. ๐ฎ๐ฟ๐ฒ ๐๐๐ถ๐๐ฐ๐ต๐ถ๐ป๐ด ๐๐ฒ๐ฎ๐บ๐ ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ถ๐ป๐ด๐ถ๐ป๐ด ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป๐ ๐ผ๐ณ ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ๐บ. ๐ง๐ต๐ฒ๐๐ฒ ๐ก๐๐ ๐๐ฒ๐ฎ๐บ๐ ๐ฎ๐ฑ๐ฑ๐ฒ๐ฑ ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐ ๐๐ผ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฟ๐ผ๐๐๐ฒ๐ฟ๐ ๐๐ต๐ถ๐ ๐ผ๐ณ๐ณ๐๐ฒ๐ฎ๐๐ผ๐ป. ๐๐ฑ
The @nba is back, and some familiar faces are wearing unfamiliar jerseys. And what an offseason it was. But which teams added the most Instagram followers through new players once departures are factored in?
Thereโs no looking pas the @sixers. After all, @kingjames doesnโt switch teams every day! At 41, the King is chasing another championship in the city of cheesesteaks, bringing 153 million Instagram followers with him. @fchwpo adds another 4.1 million. Despite departures including Paul George and his 9.2 million Instagram followers, Philly takes the top spot by a comfortable margin.
For second place, we head to South Beach. In @giannis_an34, the @miamiheat are adding an MVP contender and 16 million Instagram followers to their roster. Arguably the biggest basketball move of the offseason, but another arrival has a slight edge on Instagram. Warriors legend and โSplash Broโ @klaythompson brings 16.1 million followers with him.
Minnesota with @melo, Portland with Ja Morant, Boston with Paul George and Denver with @demar_derozan are also adding familiar faces with huge communities of their own.
๐ Speaking of communities, the NBA is a star-driven league. Individual players can have a huge impact on the court and command plenty of attention off it. Some fans feel a stronger connection to a player than to a franchise. When LeBron or Giannis moves, their new team can hope for support from those communities too. For franchises, itโs an opportunity to turn enthusiasm for a player into a connection with the team.
Whoโs your pick this NBA season? LeBronโs Philly superteam, the defending champion Knicks, Wembyโs Spurs or Giannis and the Heat? ๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
20 Oct 2026
๐ก๐ฒ๐ ๐ฌ๐ผ๐ฟ๐ธ ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ฐ๐ฟ๐ผ๐๐ป. ๐ฃ๐ต๐ถ๐น๐น๐ ๐ฏ๐ฟ๐ถ๐ป๐ด๐ ๐๐ต๐ฒ ๐๐ถ๐ป๐ด. ๐๐ฑ
The NBA is back with a banger. The defending champion Knicks welcome @kingjames and his new-look @sixers to Madison Square Garden on opening night.
Before they face off on the court, we put ten players from each teamโs projected rotation head to head by Instagram followers.
The @nyknicks reach a combined 12.0 million. Philly? 167.5 million. The reason is pretty clear. LeBron James, aka the King himself.
๐ His 153 million followers alone are almost 13 times the Knicksโ selected rotation and account for more than 91% of Phillyโs total.ย
But Phillyโs other nine would still take the win with 14.5 million. @joelembiid alone brings 7 million, more than any player in our Knicks selection.
On New Yorkโs side, @karltowns leads with 4.7 million. Reigning Finals MVP @jalenbrunson1 has just 2.1 million. Finals MVP on the court, still underrated on Instagram? ๐
Philly take the crown on Instagram. Can the Knicks defend theirs on the court? ๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
19 Oct 2026
๐๐ฟ๐ผ๐บ ๐๐ฒ๐๐ฟ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฎ๐ป๐ ๐๐ผ ๐ฆ๐ต๐ฎ๐ถ. ๐ก๐๐ ๐๐๐ฎ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ถ๐ป๐ด ๐ฎ ๐๐ฎ๐๐๐ฒ ๐ณ๐ผ๐ฟ ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ณ๐ผ๐ผ๐๐ฏ๐ฎ๐น๐น. ๐๐ ๐น๐ฒ๐ฎ๐๐ ๐ณ๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น๐น๐. ๐ธโฝ๏ธ
@atleticodemadrid welcomed a new signing off the pitch last week. @shai has become a part-owner of the Spanish club. The two-time MVP joins a growing list of NBA stars who have acquired stakes in European football clubs. And that list keeps getting longer every year.
@kingjames acquired a stake in @liverpoolfc in 2011, @easymoneysniper invested in @psg in 2025, and @giannis_an34 became an investor in @chelseafcw women in February 2026.
English clubs in particular seem to be popular investment destinations among NBA stars. @russwest44 and @andre invested in @leedsunited in July 2023, following @tjmcconnell and @larrydn7, who had joined as minority investors just a month earlier. Hall of Famer @jasonkidd invested in Premier League club @everton in 2025, while NBA veteran @ud40 announced his investment in @ipswichtown in August 2026.
Spain is also on the investment map. @stevenash was part of an ownership group that invested in @rcdmallorcaoficial back in 2016, with Steve Kerr later joining the clubโs investor group. In June 2026, @paugasol announced his investment in Spanish womenโs football through @ligaf.
๐ What makes European football so attractive to NBA stars? Football is Europeโs number one sport. With their global reach, international fan bases, and commercial growth potential, European football clubs offer attractive investment opportunities for NBA stars. And getting to cheer on a club while potentially benefiting financially along the way isnโt a bad combination either.
Got any more names in mind? Drop them in the comments! ๐
๐๐ผ๐น๐น๐ผ๐ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐. ๐ฒ
16 Oct 2026
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