George PR Team

George PR Team

@georgeprteam

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The latest news from the George PR team. @georgeatasda / @georgehome / @georgekidswear

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Recent posts

Cheeky castle get away with the family @georgeatasda @georgeprteam @coelhocomms Might have to start watching traitors cause it’s so fun to play 04 Oct 2026 Scotland you were the dream! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 What an incredible few days with @georgeatasda the most epic castle, old friends, new friends and soo many laughs! And something that genuinely meant so much to me… feeling so seen. Having a baby can sometimes make you feel like you’ve slipped down the invite list a little, so the fact that the @georgeprteam not only asked me along, but told me to bring Sonny and Audrey too, so I could be with her and feed her whenever she needed, was just the sweetest thing. It made the whole experience feel so easy and inclusive, and I’m so grateful. 🤍 Thank you @georgeatasda for the memories, the laughs and for making this new mum life feel like it has a place at the table too. What a weekend. ✨ ad/pr trip 01 Oct 2026 Spooky season is here 🎃👻 and I couldn’t be more ready for all the cosy mornings, Halloween décor, pumpkin everything and little spooky touches 🕯️☕️🍂 This is officially my favourite time of year! ✨ #SpookySeason #OctoberVibes #HalloweenDecor #CozyAutumn #PumpkinSeason gifted items tagged 01 Oct 2026 THE NEW GILMORE GIRLS COLLECTION AT @georgeatasda @georgehome 😭☕️🍂 Honestly… best collection hands down!!! I went in thinking I’d have a little look and left mentally redecorating my entire house & wardrobe 😂 The slippers?! The gingham-style PJs?! the throw & mug?? 😭🤎 Everything is gorgeous. I couldn’t find the cushions, but the hunt is officially ON 👀 If you see them… I NEED TO KNOW 😂 Gilmore Girls fans, this one is dangerous ☕️✨ #GilmoreGirls #thatsgeorge #georgehome #georgeatasda #autumnvibes🍁 11 Sep 2026 Yesterday, we hosted our annual Christmas in September showcase, unveiling this year’s festive range!🎄 From champagne and seafood to our award-winning cheese & wine selection, guests were invited to experience the very best of @asda this Christmas, with our Exceptional range taking centre stage.✨ Set in historic station arches in the heart of London, the venue was transformed into an Exceptional Station, taking guests on a journey through Asds’s standout festive heroes and latest innovations - all worth stopping for. Throughout the evening, guests had the opportunity to hear directly from our Product Developers, bringing to life the inspiration, craftsmanship and stories behind the range, creating a truly immersive and memorable experience.🥂 💝With sneak peeks from @georgeatasda’s Fashion & Home festive ranges, guests enjoyed a first look at on-trend party dresses, comfy pyjamas, scented candles and gifting. 📸➡️Scroll through to see some snippets from the day! 11 Sep 2026 If you know, you know! This week, we hosted our first brand activation @georgeatasda , inviting creators from across the UK to be among the first to experience the new If You Know, You Know campaign, marking the first time the home and fashion have come together for a single campaign. From exclusive behind-the-scenes insights into the creative process and a first look at the new collections, to a stunning dinner and the first screening of the new TV advert, it’s been a pleasure working with @georgeprteam and looking forward to our next campaign. Here’s a recap on a day to remember 27 Aug 2026 Comfort, quality and value are at the heart of everything we do, so we’re thrilled that our school uniform range has been awarded Best School Uniform for Comfort at the MadeForMums School Uniform Awards 2026 🎉 MadeForMums families tested uniform and PE kit with their own children, wearing, playing in and washing each item just as they would through a normal school term. Parents reviewing our school uniform range praised it for its durability, great fit and quality - and even noted how well it stands up to the demands of everyday school life 💚 25 Aug 2026 For no reason whatsoever, we’re now Jorge 🇪🇸 Head to Crown Point to see our temporary rebrand for yourselves – think Spanish flags, new Jorge logo and FLAMENCO 💃 ¡Viva España! 17 Jul 2026 Last week, we hosted a very special dance class to celebrate the latest Gym Locker range – fronted by none other than Pussycat Doll @iamashleyroberts 🤩 Guests learned the official routine to the chorus of the Pussycat Dolls’ hit When I Grow Up, taught by Ashley herself, before refuelling with protein smoothies and fresh fruit 💃 Safe to say our childhood selves were SCREAMING and everyone SMASHED it! 🥰 16 Jul 2026 Last week marked the opening of our sixth George standalone store… this time in Barnsley Cortonwood Retail Park 🥳 💿 Stephanie Hirst officially opened the store and performed a DJ set, while the Golden Ticket Giveaway proved hugely popular 🎫 👗 @markheyesstylist was also on site creating social content with customers, adding to the buzz and excitement! 🤩 15 Jul 2026 Maidstone’s newest must-visit shopping experience The doors have officially opened to the South East’s first George-only store right here in Kent and, naturally, team iK couldn’t resist taking a look around. From summer wardrobe essentials to homeware finds and seasonal favourites, every turn seemed to reveal something else we wanted to take home. Safe to say, we didn’t leave empty handed… A visit from @markheyesstylist told us everything we needed to know, with his thoughts on the collections mirroring much of what we were already discovering for ourselves. Armed with bags of new favourites, we can confirm this is one shopping destination worth adding to your list. . . . . . #insideKENT #asda #newstore #fashion #kentshopping 18 Jun 2026 Our fifth standalone George store opened in Maidstone last week - our first in the South of England! 🤩 15 Jun 2026

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DeEzMPsiOnzCheeky castle get away with the family @georgeat…
Dd9Y3HbiCrlScotland you were the dream! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 What an in…
Dd8cpiBAVxfSpooky season is here 🎃👻 and I couldn’t be more …

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