GENERA

GENERA

@genera.live

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Photos/Videos in last 12

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Creative Studio + Digital Production House •••

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Recent posts

[un]real flowers for Stone Island Material Science 002. Client: Stone Island @stoneisland Head of creative services: Sean Bell @sseanbbell Art Direction and content studio: Carlotta Zampieri @carlottazampieri Art Direction and content studio assistant: Max Osipov @maxisirrelevant_cdesign Director: Theodor Guelat @theodorguelat DP: Gianluca Oliva @gian0liva Production: Wildframe @_wildframe_ Executive Producer: Tommaso Haimann @caimann Production Manager: Alvise Barbaro @alvise_barbaro Junior Producer: Greta Tumiotto @sssegreta Backstage Photographer: Eleonora Piras @elepir Focus Puller: Jonas Ongaro @jonasongaro 2.AC: Teresa Gusso Gaffer: Giovanni Sacchi @joskacchi Grip: Tommaso Mogno @tommasomgn Edit: Yannic Nixdorf @y_nixi Edit House: S EC Studio @sec.studio VFX: GENERA Color: Alberto Bandini @herebobo Audio: Alessandro Marinelli @alessandromarinelli___ 27 Nov 2025 ‘A PATH OF LIGHT’ Client : @salomon Director/Dop : @baptistesjostrom__ VFX supervision: GENERA VFX artist: @federicocatanya 1ac : @blauproduction Photographer : @matteochalle Skiers : @colerichardson @tenra_katsuno123 Editor : @simon__hartl Colorist : @sully.colorist Comp/Sd : @romekboyer_sound 10 Nov 2026 Campaign images for @nikesportswear ’s new Air Max Dolce. Creative Direction by @countersubject.biz Campaign Images by GENERA CGI by @machado.cgi 3D Model by @lorenzobaraldi.cg 28 Sep 2026 RED WORLD FOR  @wilsontennis Director&Photographer @roger.guardia Agency @codeastudio Featuring @moisekouame09 @holgerrune @peystearns @karenkhachanov @sebastiankorda @billiesworldx_ CODEA ECD @pintor.rosales CDs Monica Casamor, Lorenzo Miquel EP @alex.motel Ops @ric_arde Los Angeles Producer @blancaballeste DOP @paulozgur Production Designer @salma_rina Wardrobe @jbasssi Make up @s0ftglam Barcelona Producer @mariarodenas__ DOP @pepegay Set Designer paola.ybern Stylist @silviagutierrez_stylist Make up @anacanomakeup Postproduction Editor: @alvaro.delval @cabinedit
VFX: @genera.live @federicocatanya Colourist: @timotheous @rascalstudio_ Music: @pedro_vian Sound Design & Dir Cut’s music: @moritz.staub @staubaudio 14 Sep 2026 A very special project to celebrate ASSOS’ 50th Anniversary Collection. Combining real-life shots, AI, CGI, VFX to explore future possibilities across materials, texture and movement, reflecting ASSOS’ constant drive to evolve. Directed by GENERA Client: @assosofswitzerland Campaign & Content Strategy Director: Tom Howell @pipetto_ Assos team: @cycliste_tricolore @rizzogiova Producer: @lcasieri DP: @antoniomorrades 1st AC: @federicodariol Gaffer: @gabriele_sanzio Electrician: @jacopolamperti Athlete: tommasogatti VFX: Federico Catania @federicocatanya Editing & Color: Studio Blue @studioblue.mov Editor: @margheritafreyrie Colorist: @ciccibuum Sound design: Abramo Williamson @abramowilliamson 15 Jun 2026 Every Island Has a Name exhibition identity developed more than a year ago. We conceived an hypnotic identity, artworks, and live visuals as a graphic visualization of a digital voice that guides the viewer through the film and the exhibition. Inspired by the film with the same name directed by @achillemauri.eu . Supported by: @arcteryx Production Company @hillton_ Credits: Artistic Direction @oliviero.fiorenzi Music curation @_anddot Featured artists Oliviero Fiorenzi, Azuma Makoto, Mattia Bosco Featured musicians Doriano Di Domenico (violin) @doriano.didomenico Giorgio Magistroni (double bass) giorgiomagis Pietro Vicentini (drum solo + electronics) @pietrovicentini Leonardo Campera (vibraphone) @leonardocampera Fabio Seccamani (live electronics + bass) @fabiologiche Andrea La Pietra (synthesizers) @_anddot Exhibition text @maddalena.iodice Photography @silvanozeiter Identity and Visuals GENERA Creative Production @claudia_decaro photo by @matteonatalucci 22 Dec 2025 @helinoxwear Fall / Winter 2026 @widenprod 05 Oct 2026 Extracts from the teaser we created for @ultrace_official , unveiling the next edition in Germany 21 Oct 2025 STONE ISLAND - MATERIAL SCIENCE 003 Client: @stoneisland Directed by: @theodorguelat @gian0liva @y_nixi @sseanbbell @carlottazampieri @_wildframe_ @herebobo @alessandromarinelli___ @milanoscena 22 May 2026 UNINVITED Is an AI campaign for 6:AM’s installation Over and Over and Over and Over, on display starting today at Piscina Romano, Milan Design Week 2026. 6:AM objects discovered inside Piscina Romano. Inexplicable. Slightly unsettling. As if they had always belonged there. The footage plays like documentation of something that resists explanation, instinctive framing, the impulse to capture what shouldn’t exist. Inside the space, the videos run on security monitors, as if part of a live feed. What you’re watching could be surveillance. Could be hallucination. Client: @6am_glass Music & Sound Design: @dot.audio 18 Apr 2026 Editorial project w/ @slamjam for @hoka Mafate Three 2 Enter this world. Directed by: @genera.live CGI: @genera.live 3D modeling: @eugenioemirblanco Color grading: @alessandrongr Sound design: @abramowilliamson Special thanks to @claudia_decaro @johnnn_johnn_john @nuovaluce #mdcommunity 31 Oct 2023 VFX and image creation for Material Science — a short film directed by @theodorguelat for @stoneisland With @gian0liva @_wildframe_ @y_nixi @alessandromarinelli___ @herebobo @sseanbbell @carlottazampieri @joskacchi @valchiarello @jonasongaro @lonely_boyart @federicocatanya 01 Apr 2025

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DRkVnygDAbf[un]real flowers for Stone Island Material Scien…
DfkCOiLDc4v‘A PATH OF LIGHT’ Client : @salomon Director/…
Dd1kzksjR8fCampaign images for @nikesportswear ’s new Air M…

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