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Creative Studio + Digital Production House •••
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Recent posts
[un]real flowers for Stone Island Material Science 002.
Client: Stone Island @stoneisland
Head of creative services: Sean Bell @sseanbbell
Art Direction and content studio: Carlotta Zampieri @carlottazampieri
Art Direction and content studio assistant: Max Osipov @maxisirrelevant_cdesign
Director: Theodor Guelat @theodorguelat
DP: Gianluca Oliva @gian0liva
Production: Wildframe @_wildframe_
Executive Producer: Tommaso Haimann @caimann
Production Manager: Alvise Barbaro @alvise_barbaro
Junior Producer: Greta Tumiotto @sssegreta
Backstage Photographer: Eleonora Piras @elepir
Focus Puller: Jonas Ongaro @jonasongaro
2.AC: Teresa Gusso
Gaffer: Giovanni Sacchi @joskacchi
Grip: Tommaso Mogno @tommasomgn
Edit: Yannic Nixdorf @y_nixi
Edit House: S EC Studio @sec.studio
VFX: GENERA
Color: Alberto Bandini @herebobo
Audio: Alessandro Marinelli @alessandromarinelli___
27 Nov 2025
‘A PATH OF LIGHT’
Client : @salomon
Director/Dop : @baptistesjostrom__
VFX supervision: GENERA
VFX artist: @federicocatanya
1ac : @blauproduction
Photographer : @matteochalle
Skiers : @colerichardson @tenra_katsuno123
Editor : @simon__hartl
Colorist : @sully.colorist
Comp/Sd : @romekboyer_sound
10 Nov 2026
Campaign images for @nikesportswear ’s new Air Max Dolce.
Creative Direction by @countersubject.biz
Campaign Images by GENERA
CGI by @machado.cgi
3D Model by @lorenzobaraldi.cg
28 Sep 2026
RED WORLD FOR @wilsontennis
Director&Photographer @roger.guardia
Agency @codeastudio
Featuring @moisekouame09 @holgerrune @peystearns @karenkhachanov @sebastiankorda @billiesworldx_
CODEA
ECD @pintor.rosales
CDs Monica Casamor, Lorenzo Miquel
EP @alex.motel
Ops @ric_arde
Los Angeles
Producer @blancaballeste
DOP @paulozgur
Production Designer @salma_rina
Wardrobe @jbasssi
Make up @s0ftglam
Barcelona
Producer @mariarodenas__
DOP @pepegay
Set Designer paola.ybern
Stylist @silviagutierrez_stylist
Make up @anacanomakeup
Postproduction
Editor: @alvaro.delval @cabinedit
VFX: @genera.live @federicocatanya
Colourist: @timotheous @rascalstudio_
Music: @pedro_vian
Sound Design & Dir Cut’s music: @moritz.staub @staubaudio
14 Sep 2026
A very special project to celebrate ASSOS’ 50th Anniversary Collection.
Combining real-life shots, AI, CGI, VFX to explore future possibilities across materials, texture and movement, reflecting ASSOS’ constant drive to evolve.
Directed by GENERA
Client: @assosofswitzerland
Campaign & Content Strategy Director: Tom Howell @pipetto_
Assos team:
@cycliste_tricolore @rizzogiova
Producer: @lcasieri
DP: @antoniomorrades
1st AC: @federicodariol
Gaffer: @gabriele_sanzio
Electrician: @jacopolamperti
Athlete: tommasogatti
VFX: Federico Catania @federicocatanya
Editing & Color: Studio Blue @studioblue.mov
Editor: @margheritafreyrie
Colorist: @ciccibuum
Sound design: Abramo Williamson @abramowilliamson
15 Jun 2026
Every Island Has a Name exhibition identity developed more than a year ago.
We conceived an hypnotic identity, artworks, and live visuals as a graphic visualization of a digital voice that guides the viewer through the film and the exhibition.
Inspired by the film with the same name directed by @achillemauri.eu .
Supported by: @arcteryx
Production Company @hillton_
Credits:
Artistic Direction @oliviero.fiorenzi
Music curation @_anddot
Featured artists Oliviero Fiorenzi, Azuma Makoto, Mattia Bosco
Featured musicians Doriano Di Domenico (violin) @doriano.didomenico
Giorgio Magistroni (double bass)
giorgiomagis
Pietro Vicentini (drum solo + electronics)
@pietrovicentini
Leonardo Campera (vibraphone)
@leonardocampera
Fabio Seccamani (live electronics + bass)
@fabiologiche
Andrea La Pietra (synthesizers)
@_anddot
Exhibition text @maddalena.iodice
Photography @silvanozeiter
Identity and Visuals GENERA
Creative Production @claudia_decaro
photo by @matteonatalucci
22 Dec 2025
@helinoxwear Fall / Winter 2026
@widenprod
05 Oct 2026
Extracts from the teaser we created for @ultrace_official , unveiling the next edition in Germany
21 Oct 2025
STONE ISLAND - MATERIAL SCIENCE 003
Client: @stoneisland
Directed by: @theodorguelat
@gian0liva @y_nixi @sseanbbell @carlottazampieri @_wildframe_ @herebobo @alessandromarinelli___ @milanoscena
22 May 2026
UNINVITED Is an AI campaign for 6:AM’s installation Over and Over and Over and Over, on display starting today at Piscina Romano, Milan Design Week 2026.
6:AM objects discovered inside Piscina Romano. Inexplicable. Slightly unsettling. As if they had always belonged there.
The footage plays like documentation of something that resists explanation, instinctive framing, the impulse to capture what shouldn’t exist. Inside the space, the videos run on security monitors, as if part of a live feed. What you’re watching could be surveillance. Could be hallucination.
Client: @6am_glass
Music & Sound Design: @dot.audio
18 Apr 2026
Editorial project w/ @slamjam for @hoka Mafate Three 2
Enter this world.
Directed by: @genera.live
CGI: @genera.live
3D modeling: @eugenioemirblanco
Color grading: @alessandrongr
Sound design: @abramowilliamson
Special thanks to
@claudia_decaro @johnnn_johnn_john @nuovaluce
#mdcommunity
31 Oct 2023
VFX and image creation for Material Science — a short film directed by @theodorguelat
for @stoneisland
With
@gian0liva @_wildframe_ @y_nixi @alessandromarinelli___
@herebobo @sseanbbell @carlottazampieri @joskacchi
@valchiarello @jonasongaro @lonely_boyart @federicocatanya
01 Apr 2025
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