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3 lofts & a rooftop deck. Available for photo shoots, film shoots, and events. Email: •••
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Recent posts
ADWEEK House Advertising HQ NYC (Day 2)
A free, full-day event at Gary’s Loft.
Across four levels, we learned directly from executives, marketers, and creators, shaping some of the country’s biggest brands and platforms.
One we were especially excited for was Rachel Mahoney, Chief Brand Officer at Noom. After leadership roles at Shutterstock, Vroom, and Priceline, Rachel shared how Noom is navigating the changing GLP-1 landscape while making the case for behavioral science and sustainable habit change.
Samantha Jacobson, VP of Monetization Partnerships at OpenAI, joined Ben Hovaness of Omnicom Media and Lidiane Jones, CEO of Integral Ad Science, for a fascinating conversation about credibility in AI, trust, transparency, measurement and how conversational AI is changing discovery and brand connection.
Before OpenAI, she spent more than five years at The Trade Desk, ultimately as Chief Strategy Officer and EVP, after roles at Oracle, Datalogix, eBay and American Express.
Superbowl Champion Rob “Gronk” Gronkowski brought plenty of laughs and energy to a conversation spanning sports, influence, purpose, brand building, and partnerships with companies like DNA Vibe.
We also heard perspectives from leaders representing Adobe, Zoom, Virgin Voyages, Hudson Yards Experiences, The Lip Bar, Lowe’s Media Network, Papa Johns, R/GA, Ipsos, Zappi, Saatva, Monks, PebblePost, Inmar Intelligence, Viral Nation, Dear Media and more.
Between sessions, all four levels stayed active with conversations, food, coffee and brand touchpoints including BonBon with Inmar Media and Albertsons Media Collective, eventually leading upstairs to a packed rooftop with breathtaking views of Manhattan and the Empire State Building sponsored by CVS Media Exchange.
For us at Findmi, it was impossible not to listen through the lens of what we’re building: how people discover, connect with, and experience brands digitally and in the real world.
We came to learn and left with new perspectives, a lot of notes, and even more ideas.
And all of this was FREE to attend.
ADWEEK House: Advertising HQ
Advertising Week New York 2026 | Day 2
📍Gary's Loft | 28th W 34th St
@FindmiApp
06 Oct 2026
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23 Sep 2026
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20 Jul 2026
NYC fashionfilm 🎞️ @garysloft @casabrilhe @leoshootsnyc
The best team>>>
29 May 2026
Photoshoot at Empire State | @garysloft the best place to be in NYC 🗽💫🪽 a melhor vista de Nova Iorque, com o melhor loft >>>>
Shot @leoshootsnyc | dress @casabrilhe
27 May 2026
A dream shoot at one of NYC’s most iconic spaces @garysloft 🔥
Amazing team:
Photographer @julilu.photography
Model @anyuta_rai
Muah & hair @yakovlevamakeup
Stylist @valeriya.nyc
03 Jul 2025
LARISA IN THE GOLDEN HOUR OF NYC
It was one of those perfect last scenes on an unforgettable evening in New York City. We’d been everywhere — from Soho to the Meatpacking District, through Tribeca, into subway tunnels and smoky bars. At one point, a legendary FDNY crew even let us climb up onto their fire truck like it was the most normal thing in the world.
Now, as the sun set and the city exhaled, we found ourselves in Gary’s loft — whatever that really is, it felt like a whole show on its own. We had scarves, we had glitter, and I just wanted to capture those reflections of golden light dancing on faces.
With the amazing Larisa, everything just clicked. The energy, the light, the city — it all came together like it was meant to be.
Thanks to the great team.
Model Larisa Ivkova @thellarisa
Make up and hair by Kuki @kukigimenezp
Light Assistant Russell @russellu
German Production Company: LGP Manon Lichtenberg @lichtenberggrayproductions & HUCKLEBERRY FRIENDS AG - worldwide creative network
Organization, top girl who looks after everything, that everything fits: Maja
Styling: Nikolett Nemeth @styledbynikolett
Driver: Sidney Bowen
Location: @Garysloft
Model agency: Fenton Models @fentonmodels
Concept, idea, cinematic photography @christianangererhuckleberry
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#CinematicPhotography
#CinematicPortrait
#CinematicLook
#GoldenHourMagic
#NYCStyle
#NYCMuse
#UrbanElegance
#FashionEditorial
#LuxuryVibes
#EveningVibes
#CityLightsMood
#EditorialVibes
#HighFashionMood
#SohoSunset
#ModernMuse
#LightAndShadow
#GlamInTheCity
#CinematicFashion
#MuseInMotion
#DowntownDreams
22 May 2025
Photographer: @lytvyna
Make up: @makeup_by_sophie2
Studio: @garysloft
24 Mar 2025
Я и моя тень.
Недавно я глубже погрузилась в тему субличностей и уделила время тому, чтобы отследить свои. Сегодня 15 число, и эта энергия символизирует роскошь, магнетизм и сексуальность. Она присутствует в моей нумерологической пентаграмме в сфере личности, и я решила устроить фотосессию для этой своей части.
Важно отслеживать, какие роли вы играете в разные периоды жизни и какие ваши части остаются без внимания, пока они не начнут бунтовать и забирать у вас всю энергию. Если вам сложно сосредоточиться, вы ощущаете упадок сил или постоянно отвлекаетесь от важных дел и ничего не успеваете, вероятно, какая-то из ваших субличностей требует внимания.
Прислушивайтесь к себе, замечайте свои внутренние голоса и давайте каждому из них место. Гармония начинается с диалога с самим собой.
Photographer @lytvyna
Make up @makeup_by_sophie2
Studio @garysloft
15 Mar 2025
@melkenyc turned four, and designer @emma_gage21 celebrated by taking things back to where it all began. Growing up in Minnesota, she was shaped by the warmth, humor, and easygoing charm of the Midwest—values that had been stitched into MELKE from day one.
For this milestone, MELKE teamed up with @hidden.valley to create a collection that invited everyone into a space that felt familiar, comforting, and just a little playful. Inspired by the classic Midwestern supper club—a place where stories are shared, drinks are poured, and everyone feels like family—this collection brought that spirit to life.
Rich, earthy tones nodded to the wood-paneled walls of these beloved spots, cozy plaids added warmth, and signature prints gave a wink to Hidden Valley Ranch.
I honestly loved the new collection (as usual with the brand!) and the location and idea… so original and fun!
What do you think? Let’s chat in the comments!
✄┄┄┄┄┄┄┄┄┄┄┄┄
melke cumplió cuatro años, y la diseñadora @emma_gage21 lo celebró volviendo a sus raíces. Creciendo en Minnesota, estuvo marcada por la calidez, el humor y el encanto relajado del Midwest—valores que han estado cosidos en MELKE desde el primer día.
Para este aniversario, MELKE se unió a @hidden.valley para crear una colección que invitó a todos a un espacio familiar, acogedor y con un toque de diversión. Inspirada en los clásicos “supper clubs” (¿algo así como un bodegón tal vez?) del Midwest, lugares donde se comparten historias, bebidas y todos se sienten en familia, esta colección capturó esa esencia.
Tonos cálidos y tierra como un guiño a los paneles de madera de estos espacios icónicos, los cuadros aportaron un aire acogedor, y los estampados exclusivos añadieron un toque especial en honor a Hidden Valley Ranch.
La verdad, me encantó la nueva colección (¡como siempre con la marca!) y la locación y el concepto… ¡tan originales y divertidos!
¿Qué opinás? ¡Charlemos en los comentarios!
✄┄┄┄┄┄┄┄┄┄┄┄┄
#FlorenNYFW #NYFW #februaryNYFW #NYFWfebruary #Melke #MelkeNYFW #MelkeNYFWFebruary
14 Mar 2025
Book our midtown 11th floor where possibilities are endless! From wedding events to magazine photo shoots, our space adapts to your needs.
Our team is always here to assist and support you. Please reach out by phone or email.
[email protected]
212-244-0970
#nyceventspace #nycphotostudio #nycfilmlocations
13 Mar 2025
Reserve our 11th floor in the heart of midtown Manhattan to host your next unforgettable event!
#nyceventspace #nyclocations #nycweddingvenue #filmnyc #photonyc #nycstudiorental #manhattanvenue #filmlocationnyc #empirestatebuilding
Email or call
[email protected]
212-244-0970
13 Mar 2025
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