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Bio
A modern craft bakery. Visit our bakeries nationwide or shop at GAILs.com
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Recent posts
Our Christmas Card competition is back.
We’re inviting all our customers and fellow bread lovers to create GAIL’s next Christmas card. This is your chance to capture what it means to be a bakery over the holidays - the warmth, the treats, and the sense of community that make this season special.
The winning design will be printed and shared across our bakeries and sent to our wider community as a festive message. Plus, the creator will win free bread for a year.
How to enter: Submit your design via email to [email protected]. Entries are open now and will close Sunday 29th November, so get your creative ideas ready and start submitting.
Image by last year’s winner: @madeleinehobern.arc
We can’t wait to see your festive illustrations, your unique take on GAIL’s, and how you celebrate the holidays through your art. Full T&Cs available via our website.
03 Nov 2026
It’s officially festive season once you’ve had your first mince pie @gailsbakery ad
My favourite way to get in the mood for Christmas is a day mooching around some local London spots, so we headed to Spitalfields Market for a wander & to try out some of the new Christmas menu at Gail’s. Big hitters were the White Chocolate Mocha, Christmas Bun and Stick Toffee Madeleines. And 6 mince pies for the road, of course! 🌲
11 Nov 2026
The best part of our Christmas preview? Hearing everyone tell their friends what to try next.
11 Nov 2026
The wait is over. Your Christmas favourites are back.
Mince pies. Panettone. A new take on the classic turkey sandwich. And a little something new this year: our sticky toffee madeleines.
Available now in all of our bakeries.
10 Nov 2026
We all know someone who always has room for something sweet.
A little chocolate-covered honeycomb. A slice of candied orange peel. Something to go with tea. Or Champagne.
For them, Christmas is all about the bits between meals. And when it comes to presents? Don't give them a slice. Give them the whole cake.
Our new range of chocolates, chocolate bars and panettones can be found online or in bakeries.
09 Nov 2026
Rue’s first bonfire ⭐️
We started the night at @gailsbakery for some festive treats, including the salted white hot chocolate, festive bun & mince pies. We then headed to our local bonfire to enjoy the fireworks. It’s safe to say Rue LOVED it. A new family tradition we will continue every year ⭐️ AD
08 Nov 2026
A red ribbon on the wreath and the first tray of Christmas buns on the counter. It’s starting to feel a lot like Christmas.
07 Nov 2026
Postcards from our Christmas preview.
06 Nov 2026
A table full of festive bakes. Friends reaching for another bite and staying for another chat. A little of our Christmas preview at GAIL’s.
06 Nov 2026
We’re still recovering from yesterday’s celebrations in Marylebone Village as we launched the GAIL’s Christmas Gift Shop.
Thank you to all of our collaborators and teams for working so hard to make these events happen.
All new food and gifts available online and in our bakeries now.
05 Nov 2026
Gifts to eat or keep. Our Christmas Gift Shop arrives tomorrow. See you online or at the bakery.
Artwork by @lucydeanerillustration
04 Nov 2026
3 days until...
02 Nov 2026
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