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Fragrance from entirely new biological starting points, designed to evolve with you.
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#fragrance#womeninstem#snow#futuresociety#snowstorm#perfume#bodycare#sciencebacked#science#skincareingredients
Recent posts
Just eight ingredients in Base Scent. And yes, we know some of those names need a little explaining 🧪
It’s not just about what’s in the bottle. It’s about how those ingredients work together. Even the preservative had to play nice with our prebiotic technology.
For part two of Your Base Scent Questions, Answered, we’re taking a closer look at the formula, from why certain ingredients are there to what you should know about sensitive skin.
Still curious about something we didn’t cover? We’re all ears!
#bodycare #sciencebacked #skincareingredients #fragrancefree #womeninstem
18 Oct 2026
We could talk about prebiotics all day. But first, where are you actually supposed to spray this thing? 🧪
For part three of Your Base Scent Questions, Answered, we’re getting into the day-to-day stuff. Where to spray, when to reapply, and what to expect if you stop using it.
Save this one for when you need a refresher 💚
#bodycare #sciencebacked #womeninstem #bodyodor #skincareroutine
23 Oct 2026
The biggest question we get about Base Scent is basically, okay… but what IS it? 👀
It’s not quite like anything you’re used to. We call it Scent Care, a different approach to caring for the scent your skin naturally makes.
Of course, that brings up more questions. Does it stop sweat? Will everyone smell the same? How long does it take to work?
So we answered the ones we hear most, with help from our science team.
Part one of Your Base Scent Questions, Answered. Save it for later, and if we haven’t covered your question, drop it in the comments. We might answer it next 👇
#bodycare #deodorant #sciencebacked #womeninstem #fragrance
14 Oct 2026
Snowflakes come in all kinds of shapes, but the one we usually picture has six arms. ❄️ That familiar shape actually starts at a much smaller scale. When water freezes into a snow crystal, its molecules arrange themselves in a hexagonal structure, giving snowflakes their six-sided symmetry.
Know someone who loves snow? Send this their way! ☃️
10 Nov 2026
Growing microbes in the lab was only one part of our snow research. Our scientists also analyzed DNA directly from melted snow to study microbes that didn’t grow on the lab plates. Combining those findings with the DNA from the microbes we cultured, they identified potential scent compounds and selected 46 with pleasant odor profiles to share with @michaelnordstrandperfumer.
Michael took it from there, using the research as inspiration for Snow Beginnings. He even paired grapefruit with white cypress because they share some of the same chemical compounds.
#futuresociety #fragrance #womeninstem #snowstorm #perfume
09 Nov 2026
A snow-day experiment in scent 🧪 A little reindeer moss, crystallized rose, sparkling lychee, and some snow for good measure.
The rose and lychee bring brightness, while the moss is a nod to the hidden world beneath the snow.
Snow Beginnings by @michaelnordstrandperfumer. Now available.
Talent:
Xol Gonzalez - @xol_gonzalez
Director/DP: @nesmithjosh
Producer: @keegs_jh
Gaffer: @nickemmanuele
Gaffer: @matt.araquistain
Production Designer: @sinkorswimcreative.la
Art Director: @itslululately
Set Dresser: @lizzy.luviano
Production Assistant: @ally__evenson
Production Assistant: @keithjrlarson
Stylist: @marissandrea
HMUA: @char.lefe
Production Company: @openface.tv
#futuresociety #fragrance #perfume #snow #snowstorm
08 Nov 2026
Our scientist Brandon (@frogz4dayz) used actual microbes from our snow samples to grow these snowflake designs in petri dishes.
For the microbial art, he used two species: a pinkish-orange yeast called Cystobasidium and a white bacterium called Pseudonocardia. When our scientists first tried to separate them in the lab, they kept growing back together. Even after multiple attempts 😂
Swipe to the end to see how he put all the petri dishes together ⛄️
#snow #snowstorm #snowman #microbes #science
07 Nov 2026
Snowflakes can pick up some unexpected passengers on their way to the ground. We’re talking dust, pollen, and even microbes. ❄️ As it falls, snow helps clear tiny particles out of the air. Scientists can then study freshly fallen snow to learn more about what was floating around in the atmosphere.
What surprised you the most?
#snow #snowflake #snowstorm #science #sciencefacts
06 Nov 2026
Smelling Snow Beginnings took me on a journey through the snow and into warmth — starting with a cool, crystallized brightness before settling into a soft, cozy base.
We made it an immersive olfactive experience by inviting delicately pretty lychee, rose, mint, and sake into a sparkling concoction. It’s best enjoyed by moody candlelight whilst reclining on a velvet loveseat. 🌹
Snow Beginnings Cocktail:
.75 oz Joto The Pink One Sake
.5 oz Grapefruit & Rose Ketel One Vodka
.5 oz Lillet Rosé
.25 oz Giffard Lychee
.25 oz St-Germain
.75 oz Lemon
Built in a shaker, swirled, then poured over ice and topped with 3 oz sparkling wine.
Snow Beginnings by @futuresociety & perfumer @michaelnordstrandperfumer.
Cocktail by Crybaby (@crynyc), video by @loveandsupply.
06 Nov 2026
Snow Beginnings. Winter is more alive than it looks.
Our DNA sequencing and analysis of the snow samples identified five microbial species and 119 potential scent compounds. Those findings inspired a limited-edition fragrance that captures both the crisp, luminous beauty of winter and the unexpected warmth beneath.
Top Notes: Japanese Mint, Mistletoe, Pink Grapefruit
Middle Notes: Moon Pear Saké, Crystallised Rose, Lychee
Base Notes: White Cypress Absolute, Musk, Deer Moss
Fragrance by @michaelnordstrandperfumer. Now available.
📷: @hayleyfiskphoto
#futuresociety #perfume #fragrance #scentoftheday #snow
05 Nov 2026
A Boston blizzard somehow led to a party beneath the snow. Meet Snow Beginnings, our limited-edition fragrance ❄️
We collected fresh snow to explore the microbial life hidden within it. What we discovered opened up an unexpected world of scent possibilities. We imagined that hidden world as a gathering where roses are being arranged, sake is being poured, and life is anything but still.
Welcome to the secret life of snow.
Fragrance by @michaelnordstrandperfumer. Now available.
Talent:
Cecilia Gorgon - @ceciliagorgon
Sophia Culhane - @sophia.culhane
Xol Gonzalez - @xol_gonzalez
Director/DP: @nesmithjosh
Producer: @keegs_jh
Gaffer: @nickemmanuele
Gaffer: @matt.araquistain
Production Designer: @sinkorswimcreative.la
Art Director: @itslululately
Set Dresser: @lizzy.luviano
Production Assistant: @ally__evenson
Production Assistant: @keithjrlarson
Stylist: @marissandrea
HMUA: @char.lefe
Production Company: @openface.tv
#futuresociety #fragrance #perfume #snow #winter
05 Nov 2026
Snow started as a joke. ❄️ ☃️ We had just wrapped our Wandering Rain fragrance with @michaelnordstrandperfumer and while we were snowed in during the Feb 23 blizzard, I texted him: what if we did snow next? It was not part of the plan! And was a joke! But the idea took on a life of its own, and we are so glad we went with it. So we scooped snow off our office balcony the day after we dug out and brought it into the lab. Possibly the most #Boston project to do. 😅
Five microbes grew. One of them was pink. (Ok, I know: carotenoids aren’t technically sunscreen. They’re UV-protective and antioxidant. But you get it. 🤓) And two of them wouldn’t let go of one another. It was very cute.
This is the story behind Snow Beginnings, the newest chapter of our @futuresociety Skyland Collection. It launches tomorrow 11/5. Every time we look closely at nature, it turns out to be more alive than we imagined. Winter included. The composition is gorgeous. It smells like snow but in a way you have never experienced. Were those two microbes helping each other, or am I romanticizing biology? 👇 #ScienceTok #womeninstem #microbiology #fragrance
04 Nov 2026
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