FUAD ALI

FUAD ALI

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@fuadafro

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@hypeform | @hypeart: Dubai-based creative lab @duette_studio has reimagined the ancient Emirati craft of ‘Saaf Nakheel’ with their latest installation, ‘Daoun.’✨ Rooted in the tradition of weaving palm fronds—once vital for building homes, roofs and everyday tools—‘Daoun’ transcends its origins to stand as a contemporary homage to the UAE’s rich cultural legacy 🇦🇪 The concept effortlessly weaves the past into the present, reflecting the resilience and resourcefulness of a craft that shaped generations. Located in the heart of the modern city of Dubai, the installation redefines heritage by bridging tradition and innovation in a truly evocative statement. The installation is a part of @dubaifestivals, located in Dubai Design District. Photo: @duette_studio @hypeform | @hypeart: استوديو @duette_studio، الذي يتّخذ من دبي مقراً له، أبدع في إعادة تصوّر الحرفة الإماراتية التقليدية "سعف النخيل" من خلال أحدث أعماله الفنية التي تحمل عنوان "دَعون". مستمداً الإلهام من تقاليد نسج سعف النخيل، التي كانت تشكّل عنصراً أساسيّاً في بناء المنازل، والأسقف وصناعة الأدوات التي كانت تُستخدم بشكل يومي في الماضي، يرتقي "دَعون" بهذه الحرفة إلى مستوى جديد في إشادةٍ عصرية إلى الإرث الثقافي الإماراتي العريق. يجسّد هذا المفهوم تداخلاً متناغماً بين الماضي والحاضر، ويعكس قوّة وإبداع هذه الحرفة التي ساهمت في تشكيل ذاكرة أجيال بكاملها. يتربّع هذا العمل الفني في قلب مدينة دبي الحديثة، يُعيد تعريف التراث من خلال المزج ما بين التقاليد والابتكار في رسالة بصرية مؤثرة ومُلهمة. الصورة: @duette_studio 31 Dec 2024 Still feeling incredibly grateful. @sikkaplatform you’ve been so special to us. A huge thank you to the entire @dubaiculture and @sikkaplatform team for the trust and belief in what we could bring together in such a short time. That trust really means everything to a studio like ours. We were honoured to be visited by Her Highness @hhshklatifa , moments like that stay with you forever. And to Her Highness @lateefam, Her Excellency @halabadri , @khadijai , @shaima.alsuwaidi, and @suzikad , thank you for your continued encouragement and presence. It truly means a lot. A very special thank you to our incredible curator @mozahhl . From day one, you were calm, supportive, and solution-oriented, you genuinely made our lives easier and showed what real collaboration looks like. This is just the start. Extending special thank you to Nisrine Mehdi, @nunimonster , @artsbyghadah , @shurooqkm , Amrita, Thorsten, @manishsaini88 Huge thanks to our partners @blachere.middleeast for helping bring everything together and placing light exactly where it needed to be. Mehmet, Mahmoud & @musakrbck08 And to our talented creative ecosystem & community, @worldofgunk , @thebaranda , @visitalmultaqa , @alexinlights, @itscasavince thank you for filling the space with energy, dialogue, music, and warmth. You didn’t just participate, you brought it to life. A heartfelt thank you to all the incredible artists and designers who joined, stopped by, shared conversations, and gave thoughtful feedback. Those exchanges mean so much to us. And to our team behind the scenes, the long days, late nights, problem-solving, building, and carrying, none of this happens without you. @a_gumarov9 @spencershea @arthurdupeuty @d.wtrmln @ix4b @zayed_alhaddar @ahmedcarter @alkannzy @shihabseqeer.jpg @moody_aljabri Sikka is not just a festival. It’s people. It’s conversations. It’s shared moments. Thank you for making it feel so human, warm, and meaningful. With love, Duette [Fuad & Raha] 02 Feb 2026 The Ephemeral Petunia Garden has been awarded Platinum at the London Design Awards 2026 in the Architectural Design – Public Art & Public Art Installation category. First unveiled at Dubai Design Week, the project was born from a simple belief: that stories emerging from this region can resonate globally whilst remaining true to their origins. For us, this recognition is not only about an award. It is a reminder that independent creative voices from Dubai can contribute to the global design conversation without compromising their identity, perspective, or cultural context. Thank you to Dubai Design Week for providing the platform for the work to exist and be experienced by thousands of visitors. A special thank you to our production partner, @blachere.middleeast, whose support, expertise & collaboration helped bring The Ephemeral Petunia Garden to life. Congratulations to everyone involved. Fuad Ali & Rahat Kunakunova Duette Studio @londondesignawards 05 Jun 2026 @FuadAfro discusses the musical influences that bring his work to life. Listen to the Dubai Design Week playlist on Spotify. 08 Nov 2026 An intimate conversation between @widadou , Group Partnerships Director , ITP LUXURY & @fuadafro, Founder of @duette_studio and Duette+ Bringing together perspectives from the creative and media industries, this informal conversation explores how young creatives can find their voice, share the thinking behind their work & build meaningful relationships with editors and publications. 📍 @duetteplus @dubaidesignweek @d3dubai 06 Nov 2026 They came to Addis Ababa for ten days. Somehow, that turned into a film, musical roasts from strangers and two hours with the father of Ethio-jazz. The trip started with Duette Studio @duette_studio bringing together creatives from Dubai and beyond to explore the city. Then plans got loose: Mona Mostafa @monnnaalisa became obsessed with old posters and public graphics, Ahmed Newton @awmnewton spent days photographing flowers before learning Addis Ababa literally means “New Flower”, and a visit to Yared School of Music became a collaboration with Ethiopian musicians just one week later. We spoke with the group about the Addis you can’t really Google, meeting Mulatu Astatke @astatkemulatu, and why one of them says there is life before an Ethiopia trip and life after it. 29 Oct 2026 PLUS #010 @shhareeff 21 Oct 2026 Last night, we brought a piece of Addis Ababa back to Dubai. A full house at @cinemaakil joined us & fellow UAE-based creatives for film & conversation about our ten-day journey, the people we met & the work we hope to continue together. The conversations afterwards gave us even more reason to keep building this exchange. Thank you to everyone who joined us! Thank you to @cinemaakil for hosting, to @booncoffee for an amazing coffee, thanks to @tribewnos , @richpeopledontswim & our fellow Dubai-based creatives @natashacarella , @naderxflash , @spencershea , @arthurdupeuty , @d.wtrmln , @monnnaalisa @zayed_alhaddar , @awmnewton , who helped bring these stories to the room. Big thank you to @darkali_ for hosting and moderating this beautiful evening. A special thank you to the Ethiopian Consul General @zer_megersa for joining us & for the support that helped make the trip possible. Thank you to @eyuel_mengistu_ for welcoming us into *From the Field to the Stage* & trusting us to contribute to the project. The cultural film *Dere Dicha* is coming soon, stay tuned. If you couldn’t join us last night, we’ll be sharing news of future screenings here too. We’d love to hear your thoughts on the evening. Please reach out with any feedback, reflections or ideas. If you’d like a printed copy of our Addis trip booklet, send us a DM so we can include you in the next print run. More to share, more to build. Addis Ababa × Dubai. Documentary edit by: @d.wtrmln Colour grading by: @arthurdupeuty Footages taken by: @spencershea , @arthurdupeuty , @zayed_alhaddar & @d.wtrmln Graphic design by: @monnnaalisa Event photography by: @ix4b11 & @kashash.art Operations: @knargiza 11 Oct 2026 Stills of a shoot directed in 2023 for a collaboration between @gqmiddleeast and @vilebrequin for the GQ summer 2023 issue. It was a pleasure to capture @fuadafro from @duette_studio in his environment. 07 Oct 2026 በፃልቄ፣ በKirar Multimedia @eyuel_mengistu_ ፣ @duetteplus ፣ @richpeopledontswim እና @tribewnos የጋራ ትብብር የተዘጋጀው የሙዚቃ ፊልም አርብ፣ መስከረም 29/2019 ዓ.ም ለእይታ ይበቃል። በYEMa የዩቲዩብ (YouTube) ቻናል ላይ ይከታተሉ። ምስል: አርቱር ዱ ፑቴ ግራፋክስ ዲዛይነር: ሞና ሞስጠፋ A collaborative music film by Xalqe, Kirar Multimedia @eyuel_mengistu_ , @duetteplus , @richpeopledontswim , and @tribewnos premieres Friday, October 9. Stay tuned and watch it on the YEMa YouTube channel! Photo: @arthurdupeuty @richpeopledontswim Graphics Designer: @monnnaalisa @fuadafro @raha_marmalade @spencershea @awmnewton @d.wtrmln @naderxflash @surafellllt @m.elat_ @solmike_ YouTube Channel Link in Bio 🔗 #deredicha #gamo #addisababa #dubai 06 Oct 2026 A pleasure to be invited to speak at the 15th edition of the @middleeastretailforum 2026, joining the conversation on “The Experience Blueprint: Competing for Time, Not Just Spend.” At Duette Studio, we believe a space should engage all the senses. But good design alone isn’t enough. You have to give people a reason to care, connect & come back. Community needs to be considered from the start. Culture shouldn’t be added at the end as a marketing tool. It belongs in the business strategy, the space & the product. And one blueprint doesn’t fit every city. Dubai isn’t Abu Dhabi. Jeddah isn’t Riyadh. Understanding the people & culture of each place is where good design begins. Thank you to the Middle East Retail Forum, Nancy Nese Ozbek & my fellow panellists for the conversation. 18 Sep 2026 PLUS #009 @astatkemulatu 14 Sep 2026

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