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Bio
Mid-life crisis manifests itself in many different ways. I surf big waves in Nazaré with @redherringsnazare - a nonprofit organisation I co-founded.
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#regenerativeagriculture#surf#bigwavesurfing#nazare#teamwork#redherrings#precisiongrazing#sustainablefarming#thelandgroup#sustainableagriculture
Recent posts
Oh no… here we go again!
🛵 @katzsurf @redherringsnazare
🎙️ @redherringsnazare
🎥 @andreguialmeida
Red Herrings Nazaré are @frpinho_surf @katzsurf @tomasslacerda @caetanakatzenstein @herminebonvallet
05 Oct 2024
🚀 What I felt like doing this morning when my physiotherapist cleared me to get back to surfing (baby steps, he cautioned…)
🛵 @katzsurf @haroldoambrosio
📷 @koval_photo_joost_smeets
🙏🏻 @teamredherrings @smilewavefund @olmaexperience @jtordo @geckoheadgear and FINCAP Invest
30 Oct 2023
Imagine scoring perfect barrels with your team and no one around 😳
The season just began and the team already scored some pretty good waves while the other teams are still making they’re wait into the big wave coliseum.
Let’s see what the next few days have to offer. The Forecast is looking promissing ⚡️
🎥 @mikepine_
#surf #bigwavesurfing #nazare #teamwork #redherrings
30 Oct 2026
This is what our morning as big wave surfers looks like. 🌊
From the warehouse to the lineup, and back to cleaning the jetskis for the next session.
🏄🏻♂️ @katzsurf
🛵 @frpinho_surf | @salvador_couto_
🎥 @mikepine_
#surf #bigwavesurfing #nazare #teamwork #redherrings
29 Oct 2026
Two weeks of surfing together, every day, showed when we tackled the season’s first real winter swell today. 🌊
The team was on point. Stay tuned, because this all-Portuguese crew @katzsurf @frpinho_surf @salvador_couto_ plans to light up Praia do Norte this winter. ⚡️
💪🏻 @duartenreis | @antoniofoqg
🎙️ @gburnier
🎥 @mikepine_ | @_mk__productions
#surf #bigwavesurfing #nazare #teamwork #redherrings
28 Oct 2026
Regenerative grazing leads to superior returns and happier investors — but don't mention regenerative agriculture if you want to raise capital.
That's the core of my conversation with Francisco Roque de Pinho, co-founder of The Land Group. A journey that started fixing distressed assets in Latin America, which led them accidentally into agriculture in Uruguay — because clients asked them to turn around farmland they'd bought at a cocktail party that wasn't performing.
They convinced one client to put cows into a soy-corn rotation. Then they discovered regenerative grazing and went all in.
The results:
📈 Higher yields (more animals per hectare)
📉 Lower costs
😊 Happy investors
Superior on all fronts.
But they never use the word regenerative when pitching. It has a negative vibe — investors expect lower returns when they hear it. So we talk about what language is actually needed to have billions flowing into regenerative forms of agriculture.
We also get into the real financial returns of precision grazing, why they're now investing in Spain and Portugal, the huge differences between Uruguay and the Montado landscapes of Iberia, and the massive potential of regen grazing in Europe.
Full episode out now — link in bio 🎙️
#RegenerativeAgriculture #Grazing #PrecisionGrazing #RegenerativeFarming #SoilHealth
01 Oct 2026
“Our job is really to grow grass. We are gardeners.”
That’s how Francisco Roque de Pinho describes what The Land Group does across 20,000 hectares and seven farms in Uruguay. Not cattle farmers. Grass farmers. The cattle are just the most efficient tool for the job.
And once you see it that way, the whole investment thesis clicks.
Conventionally managed natural pastures leave half the grass ungrazed — cattle wander, avoid what doesn’t taste right, and the resource is wasted. Precision grazing concentrates the herd, makes them graze everything, then moves them on before the pasture is damaged.
The grass comes back denser 🌱
More diverse 🌿
More productive 📈
Stocking rates up 30-40%. Costs down. From day one.
We are gardeners. The rest follows.
New episode out now — link in bio.
#RegenerativeAgriculture #PrecisionGrazing #Farmland #Livestock #GrassFed RegenerativeFarming SoilHealth
30 Sep 2026
@frpinho_surf and @goncalocbpereiramiguel represented The Land Group at the inaugural @terra26_fest regenerative agriculture festival. 🌿
At @agroges.pt invitation, they took part in “Conversas para a Regeneração” (Conversations for Regeneration), a format that brings the protagonists of regeneration stories to the public. Three organisations held open conversations at the same time, seated on straw bales, and the audience rotated every 15 minutes between them. The Land Group held the conversation on working with nature’s capacities, with @goncalonjvale moderating.
They spoke with attendees about how The Land Group started, how we developed Precision Grazing and deployed it across 20,000 ha in Uruguay, and how we are now applying it to the dehesa and montado agroforestry systems of the Iberian Peninsula. The unstructured format took the conversations to unexpected places. 🐮
Special thanks to @agroges.pt for the invitation, and congratulations to @terra26_fest on creating Portugal’s answer to @groundswell_agriculture .
🎥 @mikepine_
#CultivatingSustainableGrowth #RegenerativeAgriculture #PrecisionGrazing
15 Sep 2026
You can spend years chasing the perfect wave. @frpinho_surf started surfing Nazaré at 42, leaving him little time to find it.
Six winters of regular sessions at Praia do Norte later, he went head to head with this monster in 2024.
His eyes still light up every time he talks about it.
🏄 @frpinho_surf
🛵 @katzsurf
🎥 @abovecreators
#surf #bigwavesurfing #nazare #teamwork #redherrings
11 Sep 2026
That’s the point of our Precision Grazing system 🌿
#thelandgroup #sustainableagriculture #precisiongrazing #sustainablefarming #uruguay
29 Jun 2026
Many Montado and Dehesa properties underperform and degrade, in no small part because of inadequate grazing management. 🌳
The Land Group’s Farming-as-a-Service model reverses this. Through Precision Grazing, we raise yields, cut costs, and rebuild soil quality and structure over time.
📩 Do not hesitate to get in touch if you own or manage a Montado or Dehesa property and want more from it.
#thelandgroup #regenerativeagriculture #sustainablefarming #sustainableagriculture #portugal
11 Jun 2026
What is Farming-as-a-Service?
👨🌾 FAAS provides landowners with a turnkey solution in which we assume full operational and management responsibility of their property. We use Precision Grazing, our proprietary operating system, currently deployed across 20,000 hectares in Uruguay and expanding into Portugal and Spain, to regenerate farmland at scale. It restores soil function, increases land productivity, reduces costs, and improves ecosystem resilience, thus converting underperforming farmland into operations with more predictable cash flows and compounding long-term asset value.
🔗 Watch the full episode in the link in our bio
#thelandgroup #regenerativeagriculture #sustainablefarming #sustainablefarming #portugal
09 Jun 2026
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