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Bio
A multidisciplinary creative house From concept to image to execution Shaped by @paloma.gonzalez.rey
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Recent posts
We build brands beyond the image.
From defining their universe
to shaping how they communicate,
to producing the visuals that bring them to life.
FRAMAE is not just about content.
It’s about direction, coherence and intention.
15 Apr 2026
Stills for @mbfwmadrid / @palomospain
Team: @claveriaph @letirovira @mamenbgphotos @rubenseglar_ @aliciapartal
23 Sep 2026
So, what’s Framàe?
Turns out, we’re not that good at introducing ourselves.
We’re better at making things.
Different formats, different teams, different challenges — all shaped by the same creative vision.
Here’s some of what we’ve been up to lately.
Welcome to Framàe.
#aigenerated #aiagency #fashionweek #creativedirection #creativeagency
10 Sep 2026
Clips for @by_catelier
Creative direction and production: @framae_studio
Video: @pauloherrera.foto
Model: @_lols
Muah: @fini.rico.mkp
10 Nov 2026
AI Image-Making / Retouching & Post-Production / Personal Proyect
03 Nov 2026
It was never about the prompt
14 Oct 2026
AI is the tool. Creative Direction is the work.
#aicreativedirection #aicampaign #generativeai #creativedirection #aifashion
14 Oct 2026
FRAMÀE LAB 001 / SNEAKERS
No client. No brief. Not even a real sneaker.
We created the product, the world and the full campaign using AI—just to show what’s possible.
Imagined by Framàe. Made to see how far we could take it.
#FramaeLab #aicampaign #creativedirection #generativeai #sneakercampaign
05 Oct 2026
Yes, this is AI. New tools, same vision
Generative Art Direction by @framae_studio @paloma.gonzalez.rey
#aigenerated #aiimagery #generativeai #aiartdirection #aicreative
29 Sep 2026
Runway stills for @mbfwmadrid / @redondobrand
Team: @mamenbgphotos @letirovira @rubenseglar_ @claveriaph @aliciapartal @santinola
29 Sep 2026
A few extracts from my latest Substack, about this season at @mbfwmadrid and the challenge of translating my vision without being behind the camera.
The full story, from how it all started to what it has become today, is now on Substack (link in bio)
@valentinaszuloaga makes a big part of this story ✨
23 Sep 2026
Runway, in motion.
Framàe for @mbfwmadrid
Captured by @santinola
21 Sep 2026
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