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nyc based culture studio production and creative direction
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www.fourfourent.com-
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Recent posts
Questions Are Everything.
Brand: Polymarket
Talent: @rickrubin @future @pesopluma
Director: @gabrielomoses
Creative Director: @daf
Client Lead: @joshbtucker
Executive Producer: @realcreativedirector
Agency: Four Four Entertainment + Better Half + KingRexxx
23 Jun 2026
Thank you to Mason for the trust, Isabelle for hopping on this with a fervor, and to Cup Noodles for fueling generations of students, night owls, campers, creatives, and everyone who’s ever needed a great meal in under three minutes.
We’ll answer the call anytime.
Marty Supreme x Cup Noodles in 48 Hours. Our contribution to the world of Marty Supreme was small, but one we’re proud of. Four Four Entertainment has spent the better part of a decade quietly supporting some of the world’s biggest brands and IP. Led by Kian’s creative direction, our design practice has helped shape work for Netflix, Cirque du Soleil, and countless brands, artists, and cultural institutions—often behind the scenes.
We’re transparent about how we work. Rather than pretending to have every discipline in-house, we’ve built a network of the industry’s best designers, image-makers, and creative thinkers—the same people shaping the visual identities of the world’s leading brands. It’s a surprisingly small circle, and we’re fortunate to call many of them collaborators.
When the brief came in to create the Cup Noodles × Timothée Chalamet marketing asset for Marty Supreme, we activated that network immediately. Within 48 hours, the work was designed, approved, and headed into production for the campaign’s Japan rollout.
17 Jul 2026
Our friendly reminder to make sure you go vote! @polymarket
Agency: @fourfourentertainment
Production Company: @cwbycreative
Director: @daf
Director: Brian Logvinsky
EP: @realconnorgould
EP: @kailusk
EP: @realcreativedirector
Producer: Jonathon Cole
1st AD: @izzymenow
2nd AD: Jojo Elias
CAMERA
DP: @coreyjennings_
1st AC: @bynatejones
2nd AC: Cynthia Trejo
DIT: Matt Block
LIGHTING
Gaffer: Evan Croker
BB Electric: Dalton Groves
Electric: Chris Ponce
Electric: Julian Ross
GRIP
Key Grip: Jake Reeder
BB Grip: Noah Flippo
Grip: Johnny Gutierrez
Grip Driver: Britten Fay
AUDIO/VIDEO
VTR: Robert Morales
Script Supervisor: Lindsay Cohen
ART
Production Designer: @seantildawn
PD Agent: Angie Guidry
Art Director: Regina Fernandez
Leadman: Chris Newell
Set Dresser: Scott Ledinski
Set Dresser: Jesus Garcia
Set Dresser: Lintz Hadley
On-Set Dresser: Chris Greer
On-Set Dresser: Gavin Sullivan
Art PA: Beatriz Lanzas
GLAM
HMW: Maxi Kaligh
HMW Assist: Frankie Klasfeld
LOCATION
Location Manager: Pete Abrahams
Site Rep: Anibal Murillo
PRODUCTION
Medic: David Yanez
Craft Service: Karla Padilla
Caterer: Del Mar Catering
Office PA: : Jolene Ung
Truck PA: Raymond Harper
AD PA: Frank Rodriguez
Set PA: Peter Lee
Set PA: Francesca Di Santo
Set PA: Drew Despres
Set PA: Tom Croland
VFX: Ben Kadie
POST
Post Production Company: @apolloposthouse
Head of Post: Alex Peterson
Post Producer: Ben Ferren
VFX Coordinator: Trent Goulter
Editor: Zach Pelletier
Edit Assist: Stefano Lee
Colorist: Avery Niles
Sound Design: Dominic Walther-B & Balint
Sound Mix: Shaun Jacobs
VFX: @pendulum.vfx
VFX Producer: Damian Giampietro
VFX Supervisor: Ryan Zum Mallen
Compositors: Diana Iatsenko & Eric Fakharzadeh
VFX Editor: Andy Nguyen
Production Support: Dena Zum Mallen
Roto Support: CG Lab
On-Set VFX Supervisor: Ben Kadie
03 Nov 2026
Custom build for @playboicarti by @fourfourentertainment
@complexcon #playboicarti #opiumgang #experientialagency
04 Oct 2026
custom fabrication for @playboicarti by @fourfourentertainment
@complexcon @ye #complexcon #ye #creativeagency
04 Oct 2026
For Fakemink’s Coachella debut, Four Four built a team of executors and creative operators to bring a performance as unique as the 21-year-old UK artist himself to life.
Fakemink, Winged Walls, and Easter Pink Ballerinas at Coachella.
Working alongside Mink’s team and Daf, we set out to build a stage on top of the stage — creating a world that could match the energy and imagination of an artist quickly carving out his own lane.
The secret sauce: towering winged acrylic walls that stretched stage left and right, giving the performance depth and allowing Mink to traverse the stage, disappear, reappear, and find entirely new vantage points throughout the set.
We engineered openings beneath the platform that allowed hazers to be rigged underneath the stage, creating a controlled release of smoke and bringing a fog-filled atmosphere to life in an otherwise impossible outdoor environment — with guidance from the legendary Mike Sheck.
For the visuals, animation and world building on the LED screen, we onboarded and collaborated with longtime Four Four partner Nate Mohler to create a surreal visual universe — twirling ballerinas, porcelain animals, trap houses towering over the Gobi stage, and animated dancers bringing the world of Fakemink and “Terrified” to Coachella.
10 Jul 2026
Running December 12–14, the three-day takeover featured a Katseye collaboration, the brand’s signature donuts served daily, exclusive apparel drops lining the shelves, and appearances from some of the world’s biggest influencers and celebrities — becoming a butter-fueled viral phenomenon.
Everybody Loves Butter Baby.
Surpassing 1 billion impressions with a pep in its step, Four Four worked alongside Butter Baby and founders Nick and Henry Burch to bring the Jakarta-based brand’s first-ever U.S. footprint to life on Melrose Ave in Los Angeles.
As with most of our favorite projects, we were there from the earliest days of ideation all the way through the deflation of the 30-foot vinyl character that towered over Melrose, helping transform a beloved internet brand into a real-world cultural moment.
Thank you to founders Nick and Henry Burch, Mason Aston, Evaded (Charles), and everyone else involved for your trust, imagination, and partnership.
Keep an eye on Butter Baby’s impressive momentum, most recently marked by the unveiling of its 50-foot chrome sculpture at Jakarta’s International Airport.
09 Jul 2026
Florence has a rare ability to captivate arenas like Madison Square Garden and the Hollywood Bowl, effortlessly commanding every inch of a stage. Watching that same presence translate to the intimate rooms of Electric Lady Studios—whose walls have echoed with artists like Jimi Hendrix, Stevie Wonder, David Bowie, and countless others—was nothing short of mesmerizing.
As part of the rollout for Everybody Screams, Florence + The Machine stopped by Electric Lady Studios for an intimate live session with NPR’s World Cafe. Four Four led production, overseeing the live experience, sound, and visual capture to ensure every detail matched the emotion of the performance.
Thank you to the teams at Republic Records and NPR for your trust, and to Florence and everyone involved for creating a performance we’ll never forget.
Florence + The Machine Performs for World Cafe at Electric Lady Studios.
14 Jul 2026
Runway is as much about timing and atmosphere as it is the clothes. The show was intentionally long and slow, with the music setting a drawn-out pace that allowed the models to move slower and gave the collection’s intricate details more time in front of the audience. From the technical execution to the sound of the room, our focus was building the rhythm and energy that carried the collection from first look to last.
GUVANCH Runway. For GUVANCH’s latest runway, Four Four came on to lead tech production and music direction, helping translate the designer’s world into a live show.
A show exists for only a few minutes, but every detail behind it is considered. Grateful to GUVANCH and the entire team for trusting us to play a part in bringing this one to life.
10 Aug 2026
For Polymarket, we took the prediction market to the stage - bringing and unexpected world of opera and ballet to life.
Will he win Best Actor? Everyone has a take. Polymarket puts a number on it.
Creative, production, casting, videography and editing by Four Four.
08 Sep 2026
This project became one of the most talked-about brand activations of the year, earning coverage from Bloomberg, Bloomberg Law, CBS News, Business Insider (multiple features), The Guardian, Newsweek (multiple stories), Barron’s, Complex, Time Out New York, FOX Business, The New York Post, The Sun, along with hundreds of regional television broadcasts, newspapers, newsletters, podcasts, creator channels, and social media accounts across Instagram, TikTok, X, and YouTube.
FREE GROCERY STORE… What a brief to receive. Now, internally, when someone sends us a project we say… “Well, it’s no Grocery Store but sounds like a fun one.”
It even earned a backhanded compliment from Mayor Zohran Mamdani himself.
We were cognizant of the risks and spent months with the team devising how the operation should look, feel, and function. With the care and guidance of Food Bank For New York City, we stood a chance and brought it to life. Sometimes, a great consultant (or 5–10) can make the impossible possible.
That philosophy informed every decision we made: building a team of specialists for every part of the experience—from inventory management and stocking to mental health and community care, security, logistics, and guest services. Every touchpoint was designed around the dignity, happiness, safety, and support of the people we were serving—and in recognition of the fact that things go wrong.
Together, we transformed an empty retail space into a fully functioning supermarket where every shelf was stocked with high-quality goods for five consecutive days.
Thank you to the Polymarket team, @foodbank4nyc, Grace and Luke, Anna, Rebel and Lamont, SLAAB, and everyone who helped make the impossible enjoyable. Most importantly, thank you to the thousands of New Yorkers who showed up. We met some incredible people over those five days.If you’re looking for an organization making a tangible difference every day, spend some time with @foodbank4nyc. Their work is extraordinary.
16 Jul 2026
The brief started with dirt. Literally - a bare lot facing the Miami skyline, with nothing but a fence line and a view. The challenge wasn’t just building a venue in time for kickoff; it was creating a space that felt like a permanent fixture on the bay, not a pop-up.
The Island at Bayside. What was once an empty stretch of waterfront at Bayside Marketplace became a fully built World Cup destination in the heart of downtown Miami - lounge decks, big screens, and a skyline view of the bay, built from the ground up for the summer’s biggest tournament.
This was the whole point. Hundreds of fans, sprawled out on the turf, eyes on the big screens, cheering every touch - a free, come-as-you-are World Cup watch party with a front-row view of the bay.
Every match day ran on its own soundtrack. From open to final whistle, the decks kept The Island moving between games - turning a viewing party into an all-day, all-night destination.
Michelob Ultra, the Official Beer Sponsor of the FIFA World Cup 26™, anchored its own moment inside The Island - a step-and-repeat and trophy display that turned every photo op into a piece of the celebration.
Third place match, down to the final minutes, and the entire Island was locked in - big screen, waterfront skyline, and a packed house on the couches, all in for the final stretch.
Beyond the match, The Island gave fans something to take home. Custom airbrushed World Cup gear, made on-site, turned every visit into a keepsake.
The word got out fast. Miami New Times covered The Island at Bayside as one of the city’s go-to free waterfront World Cup parties. From an empty lot to this: thank you to every partner and collaborator who made it one of Miami’s best World Cup moments.
01 Sep 2026
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