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Bio
A London based creative company. Music, sport & entertainment. Strategy. Creative. Production. ↓ 🌍 •••
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Recent posts
24 HOURS WITH PEGGY, EP3 - MIAMI, 2025!
Produced by Firmative
Creative Director - @dumisiwo
Producer & Manager - @dfa_evans & @lorenjaynee
Videography - @danieldelabastide
And @maxxcinema 🇺🇸
Special shout out to @firmativeagency for the Social Strategy!
31 Oct 2025
‘A rare occurrence, indeed. All four Bridgerton brothers found themselves in our Generation N photo booth to discuss first impressions, brotherhood, and Will’s memorable dance moves 🐝’ #netflix # Firmative
Firmative video production partner and agency for Generation N EP 5 with the Bridgerton brothers!
Director: @dumisiwo Siwo
Lead Creative: James Hillhouse
Global Business Director: Patrick Farall
Executive Producer: Jordan Hakkak
Producer: @yvierussell
Jnr Producer: Daniel Evans
Editor: @mayagemma
Production Coordinator: Aaron Bruce
1st AD: Laura Carrion Del Pozo
2nd AD: Spencer Wilson
Talent PA: Jamie Downes
Runner: Morgan Rose Woods
Runner: Amal Tinti
*CAMERA*
DOP: Lorene Desportes
1st AC: Oliver Pearson Pajtra
1st AC: Alex Rawson
2nd AC: Oli Wesley
Cam Operator: Jackie Teboul
*LIGHTING*
Gaffer: Matt Bohun
Spark: Jasper Clarkson
*SOUND*
Sound Recordist: Will Langdale
*STILLS*
Photographer: Gray Lee Brame
*ART DEPARTMENT*
Art Director: Tilda Bonham Carter
Art Director: Fingal Green
Florals: @billylovesflowers
Construction: Tagore Chanye
Construction: Solomon
NYT Runner: Em Robinson
NYT Runner: Lauren Musa-Green
*TALENT*
Jonathan Bailey
Luke Newton
Luke Thomson
Will Tiltson
*CLIENT*
Brand Marketing: Neal McCann
Marketing Production Manager: Rosie Adkins
Photo & AV: Melissa Terrelonge
Social: Robin Edds
Snr Manager, Publicity: Bella Blenkinsopp
Director - Brand, Media: Lauren Bradley
#london #videoproduction #bridgerton
12 Jun 2026
Where’s Ty - Kick stream launch 💤🔍
A launch video by Fimative for @tyriquehyde featuring a few familiar faces.
Creative Director @troyroscoe
Production company @firmativehq
EP - @dumisiwo
Producer - @dfa_evans
Co-directed by @camera.papi
Gaffer @londonlighting10 / @chad_lm
Spark @londonlighting10
Runner/BTS @seventwouk
Edit & sound design @camera.papi
VFX Team - **
Colourist @colourbymegwan
Grade house @harborpictureco
21 May 2026
One day. One creative idea. A whole campaign of content.
Creative Content Day with Firmative.
A London-based creative company working across music, sport and entertainment.
From concept to production and delivery.
16 Oct 2026
‘Sound Changes Everything’ a branded content series for Yamaha, created by Firmative for social ➕
What a team!
Director - Matt Perren
Director - Dumi Siwo
Head of creative strategy - James Hillhouse
Producer - Jordan Hakkak
Assistant Producer - Aaron Bruce
Runner - Melisande Saurel
DOP - Matt Perren
1st AC - Ben Marlow
Gaffer - Scott Highmoor
Photographer - Danny Kewley
Photographer - Jesse Williams
Venue Manager - Panni Nicola
Event Organiser - Nick Layne
DJ - Patrick Love
Client: Yamaha.
07 Oct 2026
Joel Corry ‘it’s a London thing’ Outernet Announcement #DoublePieDoubleMash.
by @firmativeHQ
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Production Co. @firmativehq
Director / Producer @dfa_evans | Firmative
Creative Director @dumisiwo | Firmative
DOP @carlmatthews_dp
AD @t0by.leahy
1st AC @onur.oezden
Gaffer @_chiragkulkarni
Spark @af_visuals02
Photographer @dannykewley | Firmative
Sound Recordist @chrisstanley_sound
Edit / SFX @dfa_evans | Firmative
Grade @colourbycarl
Casting @blueprint.casting
Counter Server Alan Perry
29 Sep 2026
Hey, we’re Firmative. A London creative company working across music, sport and entertainment.
We combine the thinking of a creative agency with what we do best: making great content.
Strategy, ideas and production, all under one roof. No unnecessary layers, no complicated processes. Just great creative work, delivered with the speed and agility brands need today.
We put brands into culture.
Got a project in mind? Let's create something great together. ➕
F+
28 Sep 2026
Monza F1 Peggy Gou x Kimi Antonelli Hot Lap assets, watch our edit on Peggy’s YouTube channel 🏎️
Thank you Peggy & Team for getting us involved x
#peggygou #sports #music #content
18 Sep 2026
Design & Animation in Music by Firmative
10 Sep 2026
And breathe! A stunning comeback against the young Moses Itauma means Filip Hrgovic is your new IBF heavyweight champion.
We teamed up with @daznboxing again to deliver the strategy and creative for their fight of the year contender 🇭🇷
04 Sep 2026
A combination of everything we love at Firmative! It’s dream to be a creative partner to these clients ❤️
03 Sep 2026
Friends hit hard! 🥊
Rolly Romero and Teófimo Lopez went at each other in an all-American brawl, and we were there to bring it to life.
We teamed up with @daznboxing once again to deliver the strategy and creative for another big night on the global home of boxing 🔥
02 Sep 2026
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