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Founder @nydogparade Author @simonandschuster Leader of the Tompkins Square Halloween Dog Parade đđ©đ©đđâđŠș
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Recent posts
The founders of @kismet, @chrissyteigen and @johnlegend , made a surprise visit to @borisandhorton with @NYDogParade! They even gave an honorary costume contest ribbon to @tofusosweet! đ„°
Singing Beauty and the Beast âtailâ as old as timeâ to two Labradors dressed as Belle and Beast with @johnlegend was not on my bingo card for dog parade day, but I am very pleased that it happened. I had never thought about what my dream duet would be, but Iâm unclear how Iâll ever top serenading two dogs dressed as Disney royalty with an EGOT winner while sitting on the floor of the dog cafe.
Thank you to @Kismet for supporting @NYDogParade, and to Chrissy and John for taking the time to celebrate with us. So happy we got to start the day at Boris & Horton! Thank you Carol and @borisandhorton! đâïžđ
24 Oct 2026
I get asked a lot, âDid you ever think youâd be leading the worldâs largest dog parade?â
People ask the question almost sarcastically, as though the answer is obviously no because I mean who says yes to that question?
The funny thing for me, though, is that this tracks.
Iâve written about dog and human friendship for over ten years and leading this parade is one of the greatest honors of my life.
Itâs not an exaggeration to say that I go to sleep at night thinking about dogs parading in costumes and wake up in the morning thinking about⊠dogs parading in costumes.
Itâs like instead of counting sheep, I count dogs dressed as sheep. And also dogs dressed as many other things including Gum on a Shoe. Sushi. Mrs. Doubtfireâs Vacuum. Breadbaskets and Bad Bunny.
Iâll tell you the whole story of how I actually came to lead this parade soon, but right now I just want to say thank you.
Thank you for dressing your dogs up in the most beautiful, creative, joyful, perfect costumes and bringing them to the dog parade. Thank you for trusting @nydogparade to guide this event and its genuine, whimsical, quirky spirit.
thank you to all of the humans who love dogs too, who came together to bring magic to the parade this year. @kismet @fetchpetinsurance @chrissyteigen @johnlegend @wesleywhatley @tara.kellermeyer @maxhorwitz @katiemyersrx @moabdallausa @brian.c.varner (there are so many more I will highlight over the next weeks!!).
And thank you to all of the dogs.
I really do think dogs LOVE and also live to see us happy, and I like to imagine that on this ONE special day, they all KNOW just how happy theyâre making us by putting on these costumes. That maybeee theyâre in on the whole thing. They are like, âToss me that dinosaur costume, Mom and Dad! Iâm ready to model! Ready to parade! Will there be treats??â
23 Oct 2026
Our wedding is in the New York Times today!! We got married at Katzâs!!! We are the first people in NYC history to say âi doâ at the deli (âŠand not just to the question- do you want the pastrami on rye?). When I asked my dad if he ever thought his daughter would get married in a deli, his response was, âWell, youâre getting married in THE deli.â Thank you to the team at Katzâs (and of course my dad, mother in law, mom, siblings, wedding planner Anita, and of course my groom and all of our wonderful guests) for helping me achieve the Nora Ephron inspired deli-wedding of my dreams. Thank you Tammy and @nytimes for covering our wedding!
đ· @stettenwilson
Content: @g.gatto__
Planner: @mortonstreet_events
DJ: @jamesmulry
Venue: @katzsdeli
Flowers: @flower.ventures
30 May 2025
Congratulations, Snickers!
Thousands of dogs competed for Best in Canine Costume last month at the Tompkins Square Halloween Dog Parade, but in the end, Snickers, a 14-year-old Shih Tzu, took home the top prize!
Last week, Snickers celebrated his historic win by becoming the top dog (literally!) with a visit to the top of the Empire State Building.
The adorable fluffy athlete enjoyed a burger topped with @kismet Nugs, a creation weâre calling the Snickers Special. His grand prize also included a ribbon signed by John Legend and Chrissy Teigen.
We were also told that no one has ever officially enjoyed a burger at the top of the Empire State Building, so Snickers may have broken another record by becoming the first to do just that. Snickers, weâre so proud of you! Youâre an unstoppable Shih Tzu.
@snickerstheteddybear_
@fernwatt @nydogparade
@debbiedoll_ @kismet
@petsandthecityshow
@empirestatebldg
đ„ Milena Soci
04 Nov 2026
October is Adopt a Shelter Dog Month, and I had so much fun meeting some adoptable pups with the ASPCA! There are SO MANY AMAZING, WONDERFUL, PERFECT dogs in NYC shelters right now.
This year, we had the joy of highlighting a few adoptable pups as Grand Marshals at the Tompkins Square Halloween Dog Parade. But there are still so many dogs waiting for someone to walk through the door and say, âHey, guess what? Youâre coming home with me!â
New York can be lonely, and making friends as an adult isnât always easy. Two wonderful things about adopting a dog: 1) Your dog becomes your friend! And not just any friend. A highly loyal friend who thinks youâre the greatest human ever, even when youâve worn workout leggings all day despite not actually working out and are eating $38 worth of Thai food directly out of the container over your kitchen sink. And 2) dogs help us make human friends, too! Iâll always be grateful for the people Iâve met because of my dogs.
There are so many wonderful friendships waiting to happen in our cityâs shelters. If youâre thinking about getting a dog, please consider adopting!
@fernwatt @petsandthecityshow
@aspca
đ„ Milena Soci
28 Oct 2026
TOP DOGS! TOP OF THE EMPIRE STATE BUILDING! đđ
Today, we hosted a parade of adoptable dogs on top of the @empirestatebldg!
Meet our Adoptable Parade Grand Marshals from @aspca @pupstarzrescue and @nycscr, who will lead the Tompkins Square Halloween Dog Parade this Saturday, October 17!
Of course, the only reasonable way to introduce these amazing dogs was to dress them in Empire State Building-themed costumes and host a formal dog parade on top of the Empire State Building, complete with a trumpet player, naturally.
Do you think this qualifies as the worldâs highest dog parade? Any fact-checkers out there who can help us settle this?
Anyway, the only thing higher than these pups is their serious adoption potential!!
Meet Hop, Safflower, Sailor, Willow, Grover, Selene, and Moopie!! We are personally obsessed with all of them, and also promised them weâd help them find homes before Halloween! Can you help? They look amazing in costume!
Costumes by @lilbruboutique. Visit @aspca @pupstarzrescue and @nycscr to learn more!
14 Oct 2026
Weâre in Forbes! So proud of the @NYDogParade team and canât wait for you to see the halloween dog parade this year! On October 17! In the East Village!
Dogs, how are you going to compete with the frozen yogurt costume?!
01 Oct 2026
Hi, Iâm the founder of @nydogparade. We lead what has to be the worldâs largest Halloween dog parade, the Tompkins Square Halloween Dog Parade! Registration opened last week, and hereâs a glimpse into our very serious internal operations.
30 Sep 2026
There was no shortage of talent, beauty, personality, and zoomies at Rachel Antonoffâs and Susan Alexandraâs Best in Show 3.0!
A few of the canine models are still looking for their forever homes! đđ#nyfw
@petfinder @rachelantonoff @susan_alexandra @animalhaven
16 Sep 2026
Fresh faces walking the runway at NYFW hoping to get discovered. Ideally by someone with a couch! And treats! â
So much fun at Rachel Antonoff and Susan Alexandraâs Best in Show 3.0! I also had a great one-on-one with Pigeon, who was giving total âveteran modelâ in a sea of canine fashion newcomers. @rachelantonoff @susan_alexandra #nyfw
Canine models up for adoption with @animalhaven!
â
â
đž @daniela.cazar_photo
10 Sep 2026
We went to SuperZoo, North Americaâs largest pet retail show, and here are some of our highlights and favorite finds for NYC pet parents: adorable ghost dog bowls, all sorts of fascinating squeaky toys (turns out hammerhead sharks are really having a moment), human grade dog cookies (that were actually v good!) and some seriously advanced toy technology. I do still have a few follow-up questions for the cockatoo, so Iâll need to circle back with him.
09 Sep 2026
I went to SuperZoo and uncovered all the best things for pet parents for a new Pets and the City. I also had a one-on-one with this cockatoo, though he was a little closed off (didnât get much past âhiâ). Clearly need to go to the dog section for better sources. New Pets and the City out on Wednesday with amNY. @amnewyork
08 Sep 2026
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