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A global creative collective
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Recent posts
How do you evolve a brand that people have lived with for generations?
How we read our news, how we make time for it and what we’re willing to pay for have all changed. For Göteborgs-Posten, one of Sweden’s largest daily newspapers, growing the business means getting closer to its readers.
In close collaboration, we’ve developed a new brand strategy and identity. The updated identity builds proudly on GP’s heritage, while creating new ways to connect with readers.
GP has always been a big part of our hometown, Gothenburg. Helping shape its next chapter has meant a lot to us, especially at a time when quality journalism matters more than ever.
A big thank you to everyone at @goteborgsposten , @kanon_foundry , @fanny.marika , Petros Tesfai. And a special thank you to Sture Hegerfors. A living legend.
10 Nov 2026
One is filled with hardworking animals, the other with games. Two very different but equally fun projects have been nominated for @designpriset (The Swedish Design Awards). Big thanks to @jobbsafari.se and @svenskaspel for the collaborations ✨
@majastenstudio @bunnwoods
@kanon_foundry @faragosheh @forsberg.studio
08 Sep 2026
During one week this spring, we turned our HQ office in Gothenburg into a @SalonCentric beauty salon. Photographer @carl.ander_ focused on the close-ups, while @rasmusbrandin captured the stylists in action. The office still smells like hairspray, but judging by the results, it was definitely worth it.
Thank you for the teamwork @carl.ander_ @mattiasnyhlin @rasmusbrandin @studios.fb.se @sebastianwaldenby and many more.
03 Jul 2026
Over the past year, we’ve found ourselves looking at people’s heads in a whole new way. Turns out, there’s a lot to learn about hair, styling tools, and everything in between. Here’s a sneak peek of what we’ve been working on with L’Oréal brand @saloncentric , the home for every hairstylist and beauty professional in the US. More to come.
Together with outstanding photography professionals @carl.ander_ , @mattiasnyhlin , @rasmusbrandin , @studios.fb.se , @sebastianwaldenby and many more.
03 Jul 2026
How can we bring new energy to sustainability communication?
Planetary Communications is a brand new framework from Stockholm Resilience Centre, developed with input from hundreds of researchers, students, experts, and activists worldwide. It offers 9 principles for making sustainability communication more reliable, relatable, and relevant. To make these ideas easier to explore and put into practice, we created a limited edition pocket version. Check out Stockholm Resilience Centre to explore the full handbook and learn more about Planetary Boundaries.
@sthlmresilience @multiply.solutions @forsmanbodenfors
25 Jun 2026
Merveilleux !
A GOLD LION.
We’re super proud to be part of creating Volvo’s safety universe. Awarded with a design gold lion @cannes_lions
A big congratulations to everyone involved @volvocars @dalton.maag @carl_stavfel_engberg @akqa @superstudio @pine.se and many more.
23 Jun 2026
The game is on. Sweden is there. And so is a little piece of our work.
We’ve teamed up with Svenska Spel to push their brand identity to the next level.
Now, it’s carried by the Swedish national team on football’s biggest stage.
Thank you Svenska Spel for the teamwork. Good luck to the players. We’ll be cheering from the sidelines.
Or, as we say in Sweden: Heja! Heja! 💙💛
@svenskaspel @swemnt @jung_feed
18 Jun 2026
Big congratulations to Stephanie Holmén on receiving our 2026 F&B Happy Scholarship at @beckmanscollegeofdesign
Stephanie explores graphic design as a way to transform grief into something tangible. We found her work thoughtful, moving, and beautifully executed.
08 Jun 2026
Three power players in recruitment, now united — with one clear ambition: becoming Sweden’s most relevant job hub.
Launching today as JobbSafari, with a distinctive visual language brought to life through illustrations by Maja Sten. Big shoutout to the great team at JobbSafari.
@majastenstudio @jobbsafari.se @forsmanbodenfors
19 May 2026
Vi följer med intresse diskussionen kring Chalmers nya visuella identitet. Vi har inte varit involverade i arbetet, men uppdateringen 1997 var F&B Happy’s första stora uppdrag.
Varsamt balanserades arv och framtid, strategi och hantverk. Det var en stor investering då, men med en livslängd på nära 30 år – kanske ännu längre om kritiken mot det nya får gehör – har det visat sig vara en låg kostnad.
Det som verkligen är dyrt är kortsiktighet och att behöva göra om.
23 Apr 2026
Yes! Two collaborations we’re incredibly proud of are nominated in Guldägget. One with our friends in Korea, Mamonde. The other with our neighbors across the river, Volvo Cars.
@mamonde_official @mandailoop @volvocars @carl_stavfel_engberg @dalton.maag
19 Mar 2026
The Nordic powerhouse multiplying brand messages. Multispecialists in print, packaging, media – and beyond. From the big picture to the smallest details. And everything in between.
Born from Sweden’s leading print and packaging specialists, Multiply brings together Åtta45, Exakta, and GBGT Box. Three strong companies with long histories and deep expertise have now become one powerful player with a clear vision for the future.
This merger isn’t about size. It’s about combining capabilities to meet growing and evolving needs.
We’re incredibly excited to have been part of the journey – creating the new name, brand strategy, and brand identity.
A big moment. And much more to come.
@multiply.solutions
04 Feb 2026
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