farah kafei

farah kafei

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@farahsofia she, her

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world builder for hire (>‿♥)

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Recent posts

A few moments from behind the scenes over the years: SU26 Nike A’Two ‘THE A’JA WILSON SHOW’
SU25 NikeSKIMS Launch
FA24 Air Jordan 39 ‘RESPECTFULLY’
HO24 Jordan 40th Anniversary ‘UNBANNABLE’
SP24 Jayson Tatum 2 ‘FIND A WAY’
FA23 Jordan x J Balvin AJ3 ‘SUNSET’
HO23 Jordan Brand Lookbook, Sport Collection
SP24 Jordan Brand Lookbook, Streetwear Collection
FA26 Nike Mind ‘PLAY MIND GAMES’ (And many more I didn’t get the chance to document!) Nearly five years as an Art Director at @jumpman23 @nike , countless memories, and more lessons than I can properly find the words for. Feeling very lucky to have been part of it all and to have worked alongside so many brilliant, generous, creative minds… A todos los que fueron parte de esto, gracias de corazón 🩷 10 Nov 2026 ERLING HALAAND wearing A MIND-ALTERING SHOE. Nike Mind technology features 22 individually articulated nodes underfoot, scientifically shown to activate the sensory areas of your brain. Side effects include but are not limited to: Clearing your mind. Acting on instinct. A complete lapse in hesitation. Shooting your shot. Tuning out haters. May reduce your ability to detect limits, ceilings, or reasons why not. Using Nike Mind may impair your ability to self-sabotage. Spikes in confidence, clarity of vision, and a deep belief in your own potential may occur. Consistent use of Nike Mind can result in gradual loss of conditional language; words like “if” and “might” may be replaced by “when” and “will”. Store in a cool, dry place between uses. Nike Mind is part of a balanced match-day routine; supplement with proper sleep, nutrition, hydration, and positive thinking. Opponents may experience elevated stress levels. RESULTS MAY VARY. —— Incredibly fun challenge to develop the world of the latest innovation from the Nike Mind Science Department. Lots of brilliant brains came together to make this one possible! 11 Jul 2026 On the court and off the court, it’s The A’ja Wilson Show. We had a lot of fun creating a late-night world around our host (4X WNBA MVP, 3X WNBA CHAMPIONSHIP, 3X DEFENSIVE POTY) @aja22wilson. Statues, championships, and an even better signature shoe—what can’t she do? 📹 We worked with the queen of obscure cable video art @jjstratford on capturing the segments…from the Show Open to an interview with mom…all captured on refurbished broadcast cameras 📸 Backstage photographer extraordinar @francescplanes documented A’jas Host energy for our campaign stills 🎀 A’ja’s stylist @icontips came through with a custom suit that gave us alllllll the drama, plus, bedazzled socks 💋 Glamorous makeup by @reginacraig 💇‍♀️ Iconic blonde moment brought to you by @harold_xxv & @muse_myeshaj 🛠️ Beyond amazed by how the set design came to life thanks to @thebritttt 💞 Sexy product photography @tyler_ashlock 🎬 Effortlessly produced by @go.bamproductions &&& many many many more Internal @nikebasketball @nike global brand creative dream partners: @kennrazz @lifeofawriiter @b3e @thisisandre @reininblood @j_tatty thank you for the trust @adriano_furtado AN HONOR to work for the best athletes in the world, thank you thank you thank you @aja22wilson 🏆💗 28 Jun 2026 My dad has always been the one behind the camera—documenting every moment of our lives. Six years ago, before a big trip to Iran, I bought a camcorder in Chinatown determined to capture something special for him. The energy was high and bright: imagine my dad reuniting with his living siblings, my birthday!!!, the end of ramadan, and celebrating the start of a new year together…. As always, I was fixated on the food & the warm spirit of our culture. I wish I could bottle up the feeling of being loved by an Iranian family and share it with you… but this as close as I can get 💫 To be loved is to sit at a table overflowing with delights an aunt spent hours, maybe even days preparing. To be loved is to be kissed BIG on both cheeks for every single hello and goodbye. To be loved is to be someone worth haggling a price down for. To be loved is to smell fire in the air and know kabob is on its way. To be loved is to be pulled onto the dance floor—no excuses. To be loved is to be celebrated fully, despite distance, despite time, despite….everything. All I hope for my birthday this year is for the world to love iran back—just as hard. I believe in the power of you and I and you and I and all of us together 🫂 18 Mar 2026 Won’t even pretend to play it cool !!!! Seeing this out in the world is surreal !!! Special thanks to our muse—muscles and curves and champions 💪💋 Made my tennis obsessed dad proud (he’s still pissed I didn’t ask serena for a selfie lol) and my teenage self amused (vivid memories of watching KUWTK with my sisters) with this one… A fun challenge to merge the worlds of sport and body obsessed brands, made possible by so many talented eyes and brains I’m lucky enough to work with ❣️ @bhatz_track @serenawilliams @jordanchiles @itsshacarri @chloekim @romane_dicko @madisenskinner @nellykorda photographed by @luisalbertorodriguezstudio 50+ college athletes photographed by @robwoodcox Set design thanks to @patienceharding Styling thanks to @davidefriend Too many thanks to give tbh but special ones for @adriano_furtado @gunnarisme @danyadargham @rachellmeyer @allison_kerst 03 Oct 2025 future photographer alert….. ps, it’s hard being a long distance tía :,( 10 Aug 2025 LIVE FROM LAS VEGAS 💅 A complete takeover of the Strip, the Aces Arena, and the Nike store for our girl!!!!!!!!!!!!! A’ja Wilson is the stuff of playground legend—an unmatched game and an absurd amount of accolades, all while being fiercely and unapologetically herself. Absolutely surreal to have led the creative for this campaign alongside legend @darienbirks and you know we had to bring along our favs to create this magnetic world: CGI grill asset @madeatartcamp Graphics @annac_chandler Athlete Photography @urka_long Product Photography @tyler_ashlock 2nd Shooter @cortporfa As the first Nike signature shoe for a Black woman in over twenty years… this one was extra special 🥹 endlessly grateful for the opportunity and to my team for the trust, dedication, and support as this was my FIRST Nike project!!!!!!!! Creative Direction @thisisandre @adriano_furtado Narrative Direction @justindabbott Designers @chantelsanchez_ @alexsulitzer Production & Ops @achristensen @kenzie_raze @chrysid @carlye_mae Brand Director @chanteltrem NA Retail Art Director @jennytondera thank you, thank you, thank you. 07 May 2025 I’m sorry we’re THIS cute 😔 29 Apr 2025 Branding and creative direction for the hottest hair and makeup agency 🪄 The name GODMOM is inspired by the nature of a godmother as chosen family, as someone you trust and tell your secrets to and as the fairy that waves a magic wand to transform your look ✨ The visual direction was inspired by the language of service businesses (like locksmiths!) with a call-me attitude and high-vis, vibrant colors you can’t miss—screaming at you to book your glam needs through GODMOM. We brought along ultra-talented @khoibpham to imagine the logo as an illustration for our launch merch 🌹 And of course, had to use this insane image shot by @jasminemarierutledge of @lynnkimdo as the face of GODMOM Incredibly proud of my sister & what she’s building 💋 so lucky to be a part of your world !!!! 24 Apr 2025 spring pinks & and feral energy 13 Apr 2025 Dancing like nobody’s watching always & forever (except this time, you are!!!) To another year of moving and loving and growing and absorbing every droplet of warmth and joy in this crazy world. A birthday gift from me to you 💛 18 Mar 2025 UNBANNABLE ❌🥰 Absolute legends captured by @adrienneraquel, taking over the world in Tokyo & Times Square. An honor to lead stills for this once-in-a- lifetime campaign alongside the best of the best brains out there. Massive appreciation to @adriennelives, basically the mother of this project. She birthed a brief nearly a year ago that lead us on this wild ride, keeping every single person and detail in check literally across continents. Thank you for believing in me 🫶 Photo team: @adrienneraquel @antioch_studio errftomars @jennifer.czyborra Weiden & Kennedy: @therealemmabarnett @paanii and many more !! Jordan Brand Creative team: @multimultimultimulti @saadya @petelepete @upto12 @osolomon @claudiavshangers @randyban @moybien1212 Stills production: @emiliemuller @reneeeener thank you all endlessly ❤️ 04 Mar 2025

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DflYLAqmj6bA few moments from behind the scenes over the ye…
DaqmHboAVz0ERLING HALAAND wearing A MIND-ALTERING SHOE. Nik…
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