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world builder for hire (>‿♥)
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Recent posts
My dad has always been the one behind the camera—documenting every moment of our lives. Six years ago, before a big trip to Iran, I bought a camcorder in Chinatown determined to capture something special for him. The energy was high and bright: imagine my dad reuniting with his living siblings, my birthday!!!, the end of ramadan, and celebrating the start of a new year together….
As always, I was fixated on the food & the warm spirit of our culture. I wish I could bottle up the feeling of being loved by an Iranian family and share it with you… but this as close as I can get 💫
To be loved is to sit at a table overflowing with delights an aunt spent hours, maybe even days preparing. To be loved is to be kissed BIG on both cheeks for every single hello and goodbye. To be loved is to be someone worth haggling a price down for. To be loved is to smell fire in the air and know kabob is on its way. To be loved is to be pulled onto the dance floor—no excuses. To be loved is to be celebrated fully, despite distance, despite time, despite….everything.
All I hope for my birthday this year is for the world to love iran back—just as hard.
I believe in the power of you and I and you and I and all of us together 🫂
18 Mar 2026
Won’t even pretend to play it cool !!!! Seeing this out in the world is surreal !!! Special thanks to our muse—muscles and curves and champions 💪💋
Made my tennis obsessed dad proud (he’s still pissed I didn’t ask serena for a selfie lol) and my teenage self amused (vivid memories of watching KUWTK with my sisters) with this one…
A fun challenge to merge the worlds of sport and body obsessed brands, made possible by so many talented eyes and brains I’m lucky enough to work with ❣️
@bhatz_track @serenawilliams @jordanchiles @itsshacarri @chloekim @romane_dicko @madisenskinner @nellykorda photographed by @luisalbertorodriguezstudio
50+ college athletes photographed by @robwoodcox
Set design thanks to @patienceharding
Styling thanks to @davidefriend
Too many thanks to give tbh but special ones for @adriano_furtado @gunnarisme @danyadargham @rachellmeyer @allison_kerst
03 Oct 2025
future photographer alert…..
ps, it’s hard being a long distance tía :,(
10 Aug 2025
LIVE FROM LAS VEGAS 💅
A complete takeover of the Strip, the Aces Arena, and the Nike store for our girl!!!!!!!!!!!!! A’ja Wilson is the stuff of playground legend—an unmatched game and an absurd amount of accolades, all while being fiercely and unapologetically herself.
Absolutely surreal to have led the creative for this campaign alongside legend @darienbirks and you know we had to bring along our favs to create this magnetic world:
CGI grill asset @madeatartcamp
Graphics @annac_chandler
Athlete Photography @urka_long
Product Photography @tyler_ashlock
2nd Shooter @cortporfa
As the first Nike signature shoe for a Black woman in over twenty years… this one was extra special 🥹 endlessly grateful for the opportunity and to my team for the trust, dedication, and support as this was my FIRST Nike project!!!!!!!!
Creative Direction @thisisandre @adriano_furtado
Narrative Direction @justindabbott
Designers @chantelsanchez_ @alexsulitzer
Production & Ops @achristensen @kenzie_raze @chrysid @carlye_mae
Brand Director @chanteltrem
NA Retail Art Director @jennytondera
thank you, thank you, thank you.
07 May 2025
I’m sorry we’re THIS cute 😔
29 Apr 2025
Branding and creative direction for the hottest hair and makeup agency 🪄
The name GODMOM is inspired by the nature of a godmother as chosen family, as someone you trust and tell your secrets to and as the fairy that waves a magic wand to transform your look ✨
The visual direction was inspired by the language of service businesses (like locksmiths!) with a call-me attitude and high-vis, vibrant colors you can’t miss—screaming at you to book your glam needs through GODMOM.
We brought along ultra-talented @khoibpham to imagine the logo as an illustration for our launch merch 🌹
And of course, had to use this insane image shot by @jasminemarierutledge of @lynnkimdo as the face of GODMOM
Incredibly proud of my sister & what she’s building 💋 so lucky to be a part of your world !!!!
24 Apr 2025
spring pinks & and feral energy
13 Apr 2025
Dancing like nobody’s watching always & forever (except this time, you are!!!) To another year of moving and loving and growing and absorbing every droplet of warmth and joy in this crazy world. A birthday gift from me to you 💛
18 Mar 2025
UNBANNABLE ❌🥰
Absolute legends captured by @adrienneraquel, taking over the world in Tokyo & Times Square.
An honor to lead stills for this once-in-a- lifetime campaign alongside the best of the best brains out there.
Massive appreciation to @adriennelives, basically the mother of this project. She birthed a brief nearly a year ago that lead us on this wild ride, keeping every single person and detail in check literally across continents. Thank you for believing in me 🫶
Photo team: @adrienneraquel @antioch_studio errftomars @jennifer.czyborra
Weiden & Kennedy: @therealemmabarnett @paanii and many more !!
Jordan Brand Creative team: @multimultimultimulti @saadya @petelepete @upto12 @osolomon @claudiavshangers @randyban @moybien1212
Stills production: @emiliemuller @reneeeener
thank you all endlessly ❤️
04 Mar 2025
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