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TRANSFORMATION ONLY Ⓕ PR | INFLUENCE | SOCIAL | EXPERIENCE NY | LA | MIA
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Recent posts
A fall favorite for a reason.
Blundstone partnered with creators to spotlight its best-selling footwear styles as we transition into fall and winter, showcasing the versatility, comfort, and timeless appeal that have made the brand an everyday staple for over 155 years.
Creators highlighted how Blundstones fit seamlessly into their everyday routines, from city outings and casual looks to outdoor adventures, proving that great footwear can go wherever life takes you.
03 Nov 2026
@maxmara brought beauty and lifestyle editors and creators together at GH on the Park in New York City to celebrate the launch of Max Mara Le Parfum.
The intimate dinner featured a conversation with perfumers Fabrice Pellegrin and Marie Salamagne about the inspiration behind the fragrance, a special video message from campaign face Florence Pugh, and a watercolor artist creating personalized keepsakes for guests.
Fragrance discovery moments and elegant touches throughout the space brought the fashion house’s signature sophistication to life.
28 Oct 2026
Factory PR is a 2026 Inc. Power Partner in Public Relations for the second consecutive year!
We’re proud to celebrate this recognition alongside the clients who trust us to push their brands forward and our team, whose creativity makes it come to fruition.
Thank you to @incmagazine and all who have been part of Factory’s story.
Congratulations to this year’s Power Partners.
#IncPowerPartners #PublicRelations #FactoryPR
21 Oct 2026
The role of the communicator is evolving, and so is our influence on the future of business.
Last week, Factory PR joined industry leaders in Chicago for the 2026 PRWeek Conference, a gathering of brands and agencies exploring the ideas, challenges, and opportunities shaping the future of communications.
Our Managing Partner, Rose Swarbrick, took the stage alongside Samantha Critchell of e.l.f. Beauty and Liz Elegant of United Airlines for “The Communicator Reimagined,” a conversation on the evolving role of communications professionals as strategic advisors, cultural connectors, and drivers of business impact.
As the industry evolves, one thing remains clear: who you know matters.
We’re proud to contribute to conversations that challenge convention, inspire new perspectives, and move our industry forward.
Thank you to PRWeek for bringing together the voices shaping what’s next!
20 Oct 2026
Dr. Dennis Gross Skincare @drdennisgross hosted press and creators in Los Angeles for an introduction to the new DRx BioRejuvenation Serum, the latest addition to the brand’s DRx franchise. The afternoon featured a fireside chat with Dr. Dennis Gross moderated by editor Samantha Nik, diving into the innovation, formula and science behind the new collagen stimulating product, followed by an intimate lunch and product discovery experience.
A celebration of innovation designed around the brand’s commitment to helping people meet their skin goals at every stage of life.
@drdennisgross @samantha_nik
#drdennisgross
19 Oct 2026
The Communicator Reimagined
In the penultimate session of the day, @elfcosmetics’ Samantha Critchell, @united Airlines’ Liz Elegant and @factorypr’s Rose Swarbrick explored how the role of PR and comms is redefined at the highest level — what skills are essential for influence at the leadership table, how communications leaders are driving business outcomes and how they can expand their impact across the enterprise.
“We are talkers, we’re candid, we’re honest, we’re transparent. . . We want our community to know that we are a good company, that it does good things, and that it has a good moral compass . . . That’s the storytelling coming first.” - Samantha Critchell
16 Oct 2026
TIME’s Best Inventions of 2026 list is here, and we’re proud to see @hilo.global, @loopearplugs & @essilor recognized! 🎉 #TIMEBestInventions See the full list here: time.com/collection/best-inventions/2026 @time
15 Oct 2026
Hilo in The Wall Street Journal! 🎉
We’re proud to see Hilo Core featured in a national conversation about blood pressure, wearable technology and why knowing your numbers matters.
With our FDA-cleared cuff and a band that delivers blood pressure insights throughout the day, Hilo Core helps bring everyday patterns into focus—and makes blood pressure awareness part of your routine.
Blood pressure is an important part of long-term health. Helping more people understand theirs is at the heart of everything Hilo does. ❤️
Read the full story here: https://www.wsj.com/health/wellness/blood-pressure-monitoring-rings-watches-98949dde
14 Oct 2026
@henryrose brought its creator community together at the West Hollywood Edition to celebrate the brand’s latest fragrance launch, Rhu Berry. Food pairings complemented the newest tart gourmand, along with other recent launches in the fragrance portfolio. Founder @michellepfeifferofficial surprised guests by joining for dinner, while @iffinc perfumer Andrew Everett, the nose behind Rhu Berry, shared anecdotes about its development. The evening ended with an exclusive first sniff of the next-to-be-released fragrance.
13 Oct 2026
@ikeausa and @xbox brought gaming and everyday life together at IKEA Burbank to celebrate the launch of YXSTABY, a nine-piece collection designed to bring gaming into the home — no dedicated gaming room required.
Writers and creators stepped into an immersive gaming-inspired experience, with hands-on XBOX gameplay, prize-filled challenges, a claw machine, a candy bar and the opportunity to create personalized digital collectibles. The event was followed by a consumer facing event for IKEA Family members to bring this experience to core IKEA customers.
A celebration of play, creativity and the evolving way we game at home.
09 Oct 2026
The recognition continues. Factory PR is proud to be recognized as a finalist in the 2026 PRNEWS Platinum Awards, celebrating excellence in communications, the campaigns, and the teams making a measurable impact across the industry.
With this, we’re excited to share that Loop Earplugs’ Limited Edition Co-Branded Collaborations took home a Platinum Award in Partnerships & Brand Collaborations.
Across five finalist categories, this recognition reflects our continued commitment to strategic thinking, creative execution, and work that drives meaningful results for our clients.
Thank you to our team, clients, @PRNEWS, and collaborators who continue to make the work possible—and congratulations to all of this year’s finalists and winners.
#PRNEWSPlatinumAwards #PlatinumAwards #FactoryPR
08 Oct 2026
We’re thrilled to announce that we are now the Agency of Record for @cotton_works B2B and sustainability work.
Factory will lead proactive strategic communications designed to strengthen Cotton Incorporated’s visibility and authority across broader business, sustainability, and innovation media - expanding the conversation beyond traditional textile and sourcing trade press.
Our remit spans media relations, messaging and narrative development, executive thought leadership, speaking and awards strategy, and translating Cotton Incorporated’s extensive research and technical expertise into compelling stories for both industry and broader audiences.
A key focus of the partnership will be bringing greater clarity to increasingly complex conversations around materials and sustainability — from natural fibers and microplastics to circularity, textile innovation, and the future of the apparel industry.
05 Oct 2026
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