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Bio
An enthusiast-led automotive and motorsports platform uniting media, immersive experiences and live events.
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Recent posts
Acclaimed filmmaker, creative executive, Gymkhana Film Director and Hoonigan co-founder Brian Scotto and his award-winning production company 321 Action Action have joined the F=ma family, expanding the company's ability to create premium original content, branded entertainment and long-form storytelling for the rapidly growing automotive and motorsports audience.
321 Action Action will continue operating under its own brand while becoming F=ma's dedicated creative production studio, supporting storytelling initiatives across @racer.hq , @gridlifeofficial , @theidagency and commercial partners. Scotto also joins the F=ma Executive Team while remaining Chief Executive Officer and Chief Creative Officer of 321 Action Action.
The partnership marks another milestone in F=ma's mission to unify car culture and motorsports into a scalable ecosystem that authentically reaches automotive enthusiasts at every level—from lifelong racers to the increasingly "car curious" consumer. Full story link in bio.
16 Sep 2026
Big news for RACER.
We’re joining forces with Brian Scotto, co-founder of Hoonigan and the mind behind Gymkhana, as he launches his new studio 321 Action Action under the F=MA family alongside RACER, @gridlifeofficial, and @theidagency.
His mission: help creators build the projects that don’t fit the algorithm, the ones born from passion instead. As he puts it, “Moments are captured, not manufactured.”
Two storytellers, one goal: find and tell the best car stories out there. #RACER
16 Sep 2026
Participation isn’t something you can fake. You can generate impressions. You can show reach. But you can’t force someone to engage, contribute, or care. That has to be earned.
The automotive enthusiast audience doesn’t move through a funnel. They move through a cycle — one that deepens over time and draws them further inside the culture with each turn.
That last step is the one most brands miss. Because identity isn’t something you can market. It’s something people adopt within a community.
“I’m a Ford guy.” “I love your BMW tattoo.” Those aren’t product decisions. They’re expressions of belonging — the same kind of belonging you see in streetwear, gaming, and music scenes. 40.8% of respondents got into car culture through family; 31.5% through friends. The culture is transmitted person to person, generation to generation. Brands that understand this aren’t selling products. They’re gaining entry into a lineage.
Read the full F=ma Currency of Culture Report. Link in Bio.
09 Jul 2026
Some might say that car culture is waning. However, a recent F=ma study found that 51.8% of car enthusiasts, particularly those in the 18-34 age group, feel that car culture is growing. For automotive and automotive adjacent companies, it's a sign that momentum is building and that thoughtful activations and brand integrations will not only be welcomed by the car community, but also rewarded.
Read the full Currency of Culture report. Link in bio.
03 Jul 2026
It's official. @gridlifeofficial is coming to national TV for the first time ever — and we're the ones bringing them there. 120 hours of live racing, drifting, and car culture. All of it on RACER Network in 2026. 🏁
The 2026 GRIDLIFE broadcast schedule:
📍 GRIDLIFE South Carolina — Carolina Motorsports Park | April 17–19
📍 GRIDLIFE Special Stage — Road Atlanta | May 8–9
📍 GRIDLIFE Midwest Festival — Gingerman Raceway | June 12–14
📍 GRIDLIFE Summer Apex — Watkins Glen International | July 24–26
📍 GRIDLIFE Circuit Legends — Lime Rock Park | August 21–23
📍 GRIDLIFE Laguna Festival — WeatherTech Raceway Laguna Seca | September 18–20
24 Mar 2026
Car culture just got aligned. Introducing F=ma — uniting @racer.hq + @racer_network, @gridlifeofficial, and @theidagency into one integrated ecosystem built to power the next generation of automotive culture.
Media. Events. Marketing. Community.
Culture in motion.
03 Mar 2026
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